Exercise: A Tale of Two Stories
OB-1109 | Published March 30, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This case is a fou... Read More
Target Corporation
F-1563 | Published November 17, 2008 | 19 pages Case
Collection: Darden School of Business
Students are in the role of Target Corporation's CFO considering the pros and cons of a variety of capital-investment proposals. The CFO is preparing his thoughts prior to a meeting of the Capital Exp... Read More
Clarence Hall University and the Donation
E-0382 | Published September 24, 2012 | 9 pages Case
Collection: Darden School of Business
Annalisa McGann, chair of London's prestigious Clarence Hall University, together with the university's board, must make a decision about whether to return a large monetary donation from the Natour Ch... Read More
Mastercard: Getting in League with Legends
M-1008 | Published September 23, 2022 | 15 pages Case
Collection: Darden School of Business
This field-based case uses one of Mastercard’s brand transformation strategies, curating passion-led experiences, to set the stage for analysis of sponsorships and promotion marketing. The company had... Read More
California Pizza Kitchen
F-1553 | Published September 02, 2008 | 16 pages Case
Collection: Darden School of Business
This case examines the question of financial leverage at California Pizza Kitchen (CPK) in July 2007. With a highly profitable business and an aversion to debt, CPK management is considering a debt-fi... Read More
Alliance Concrete: Just One More Thing
F-1535 | Published July 09, 2007 | 5 pages Case
Collection: Darden School of Business
After having negotiated major financial and operating decisions with its parent company, the CFO of this small ready-mix concrete subsidiary is asked to provide a valuation of the subsidiary. A one-ye... Read More
Starting Assumptions for Giving Voice to Values
OB-1108 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In this case, the... Read More
Ways of Thinking About Our Values in the Workplace
OB-1126 | Published March 01, 2010 | 24 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This case is about... Read More
High Point Aviation: Operating Breakevens
C-2329 | Published October 10, 2011 Case
Collection: Darden School of Business
A couple wants to start a small flight charter company to serve the mining, oil, scientific, and wilderness adventure clients of northern Canada but worry that their thin financial base necessitates a... Read More
Adam Burke and PBM Plastics: Message in a Bottle
OM-1491 | Published February 14, 2013 | 13 pages Case
Collection: Darden School of Business
This case is used in Darden's EMBA and Global EMBA programs. It works well in courses dealing with turnaround specialists or change management. With a cross-disciplinary perspective, this field-based... Read More
Zauner Ornaments
C-2181 | Published August 12, 2003 | 9 pages Case
Collection: Darden School of Business
The primary purpose of this case is to provide students with an opportunity to practice the implementation of a simple activity-based costing (ABC) system. In doing so, students are asked to review se... Read More
An Action Framework for Giving Voice to Values: The To-Do List
OB-1110 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to Va... Read More
Reasons and Rationalizations: An Exercise
OB-1119 | Published February 28, 2010 | 3 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to V... Read More
The Client Who Fell through the Cracks (A)
OB-1130 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to V... Read More
Global Asset Allocation: Whither the U.S. Dollar?
F-1591 | Published June 16, 2009 | 28 pages Case
Collection: Darden School of Business
Fully updated through end-2016, this case is an in-depth study of long-run issues facing the U.S. dollar. Couched in terms of a pension fund manager having to make an international asset allocation de... Read More
Levi Strauss & Co.: The South Zarzamora Street Plant (A)
OB-0427 | Published July 28, 1992 | 13 pages Case
Collection: Darden School of Business
Peter Thigpen, senior vice president of operations at Levi Strauss & Co., must decide whether to close a large plant in Texas and transfer production to the Caribbean. The case describes the company a... Read More
Scripts and Skills: Readings
OB-1120 | Published March 01, 2010 | 13 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. The approach to va... Read More
Lisa Baxter: Developing a Voice
OB-1114 | Published February 28, 2010 | 4 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This multi-part c... Read More
Trader Joe's: Navigating the Changing Seas of an Evolving Industry
S-0412 | Published December 07, 2023 | 16 pages Case
Collection: Darden School of Business
Trader Joe’s, a specialized grocery retailer, occupies a successful niche market segment of selling highly valued, unique, and often quirky private-label-branded goods. Store locations, size, and in-s... Read More
Genzyme and Relational Investors: Science and Business Collide?
F-1660 | Published February 12, 2011 | 25 pages Case
Collection: Darden School of Business
The chairman and CEO of the Genzyme Corporation, one of the country's top five biotechnology firms, has received a phone call requesting a meeting with the cofounder and principal of a large activist ... Read More
The Body Shop International PLC 2001: An Introduction to Financial Modeling
F-1349 | Published October 08, 2001 | 17 pages Case
Collection: Darden School of Business
In this case the student is cast into the role of adviser to Anita Roddick, the managing director of The Body Shop. The student must prepare a three-year forecast of the firm’s income statement and ba... Read More
Guidelines for Peer Coaching
OB-1188 | Published February 28, 2010 | 3 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This set of quest... Read More
Online Identities (A)
OB-1161 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Undergraduate publi... Read More
Ubiquitous Surveillance (A)
OB-1403 | Published July 08, 2022 | 4 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In this A case,... Read More
Ubiquitous Surveillance (B)
OB-1404 | Published July 08, 2022 | 2 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In the A case, ... Read More
Market Research Deception
OB-1154 | Published February 28, 2010 | 1 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This case is about... Read More
The New Associate
OB-1158 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. A senior-level ac... Read More
Yearbook Inc. (A): The Start-up Years
S-0369 | Published March 22, 2022 | 10 pages Case
Collection: Darden School of Business
This field-based case follows the start-up dreams of Melanie Perkins, a young Australian woman who came up with a big idea: What if she could create a simple, collaborative, online tool that anyone co... Read More
Japan's Economics: Abenomics from the Front and Rearview Mirrors
GEM-0150 | Published October 17, 2017 | 15 pages Case
Collection: Darden School of Business
When Kazuo Ueda took the reins as governor of the Bank of Japan (BOJ) in April 2023, he signaled that he would continue the ultra-loose monetary policy that had characterized Japan’s central bank for ... Read More
Swatch Group and Francogeddon
GEM-0167 | Published October 29, 2018 | 13 pages Case
Collection: Darden School of Business
This case illustrates how exchange rate shocks affect international businesses. The focus is on one recent stark example: the effect on Swatch Group of the Swiss National Bank's January 2015 decision ... Read More
Ethics and AI: The 2020 International Baccalaureate Grading Scandal
QA-0919 | Published November 16, 2020 | 12 pages Case
Collection: Darden School of Business
The world’s first truly global AI crisis came at a time when no one expected. In the summer of 2020, after college exams were cancelled due to COVID-19 restrictions, tens of thousands of students rece... Read More
Ben & Jerry's Homemade
F-1364 | Published September 13, 2001 | 14 pages Case
Collection: Darden School of Business
This case examines issues of asset control for Ben & Jerry's Homemade, Inc., in light of the outstanding takeover offers by Chartwell Investments, Dreyer's Grand, Unilever, and Meadowbrook Lane Capita... Read More
LeMar Outdoor Play Products, Ltd.: An Outsourcing Decision to India
C-2440 | Published June 18, 2020 | 8 pages Case
Collection: Darden School of Business
This case, based on general business experience, casts students in the role of analyzing the financial effects of a possible outsourcing decision. Lee and Marcia Mills, owners of LeMar Outdoor Play Pr... Read More
Zara: Greenwashing Accusations in the Fast Fashion Industry
C-2483 | Published July 30, 2024 | 7 pages Case
Collection: Darden School of Business
Zara, an iconic fast fashion brand owned by Industria de Diseño Textil (Inditex), had experienced strong sales and increased profits during the first half of 2023. But it was facing increasing hostili... Read More
Policy Responses to Modern Economic Crises
GEM-0182 | Published September 23, 2020 | 17 pages Case
Collection: Darden School of Business
In March 2020, Jay Powell, Federal Reserve (Fed) chairperson, faced a daunting prospect that only a few months prior seemed like a remote possibility: massive expansion of the Fed’s balance sheet. Ove... Read More
Cutting through the Fog: Finding a Future with Fintech
F-1767 | Published December 12, 2016 | 25 pages Case
Collection: Darden School of Business
The case examines the scope, history, and scale of the fintech industry, while also defining what fintech may be?and what it is not. The protagonist, management consultant Carolina Costa, is tasked t... Read More
Building Trust at Scale: Airbnb’s Fight Against Adverse Selection (A)
GEM-0237 | Published March 25, 2025 | 8 Pages Case
Collection: Darden School of Business
This case begins in the middle of a crisis for Airbnb, Inc. (Airbnb): A host has returned home to find her apartment ransacked by Airbnb guests, putting the company’s reputation—and its core business ... Read More
Purinex, Inc.
F-1491 | Published December 08, 2005 | 11 pages Case
Collection: Darden School of Business
In June 2004 Purinex, Inc., a pharmaceutical company with several clinically and commercially promising drugs in development, expected to secure a partnership with a major pharmaceutical company somet... Read More
Team Conflict: The "Chatty" Accusation at the Customer Support Call Center
OB-1046 | Published January 28, 2013 | 4 pages Case
Collection: Darden School of Business
This case is used in Darden's core "Leading Organizations" course and is appropriate for MBA, Executive MBA, GEMBA, and executive education programs. The manager of a baby product company's global c... Read More
Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era
M-1039 | Published July 17, 2023 | 10 pages Case
Collection: Darden School of Business
This field-based case introduces students to the challenges of building a professional brand through the lens of a college athlete. Since the National Collegiate Athletic Association’s (NCAA’s) landma... Read More
Bob's Baloney
F-1942 | Published March 18, 2020 | 6 pages Case
Collection: Darden School of Business
This case examines the financial performance of Bob’s Baloney, a leader in the ultrapremium bologna market. While the business appears to be doing well with respect to most of its stakeholders, its la... Read More
The Virginia Museum of Fine Arts: A Growth Orientation (B)
OM-1612 | Published December 21, 2018 | 3 pages Case
Collection: Darden School of Business
This mini-case set describes the challenges facing the new leadership of Richmond's Virginia Museum of Fine Arts (VMFA) to revitalize and save the Museum. Alex Nyerges and Michael Taylor arrived in 2... Read More
Pied Piper and Autonomous Vehicles
E-0413 | Published August 08, 2017 | 10 pages Case
Collection: Darden School of Business
Pied Piper’s first driverless car had been in an accident and had killed a 26-year-old jogger. Pied Piper felt a deep sadness for the victim’s family, and was disappointed and alarmed because the comp... Read More
Impact Makers (A): The Newman's Own of Management Consulting
F-1797 | Published June 30, 2017 | 25 pages Case
Collection: Darden School of Business
This case requires students to evaluate alternative dual-share-class corporate structures that allow companies and entrepreneurs to pursue profit with purpose. The case explores Impact Makers, an IT c... Read More
The Little Hedge Fund that Could? Activist Investing at ExxonMobil
S-0422 | Published October 18, 2023 | 20 pages Case
Collection: Darden School of Business
This case revolves around the proxy battle launched by a little-known activist hedge fund, Engine No. 1, against oil and gas behemoth ExxonMobil in late 2020. The case describes the history and corpor... Read More
Shamrock Capital: Pricing the Masters of Taylor Swift
F-2050 | Published July 28, 2023 | 21 Pages Case
Collection: Darden School of Business
This case examines a 2020 pricing decision for the master recordings of Taylor Swift’s first six albums in consideration of a sale of the recordings by music executive Scooter Braun to Shamrock Capita... Read More
Johansen's: The New Scorecard System
C-2371 | Published March 17, 2016 | 15 pages Case
Collection: Darden School of Business
Johansen's has just completed its first year under a new scorecard system for evaluation of manager performance. The manager of Store 51 has traditionally been one of the company's top-performing mana... Read More
Whole Foods Market: The Deutsche Bank Report
F-1776 | Published January 27, 2017 | 13 pages Case
Collection: Darden School of Business
This case follows the financial-statement forecasting decisions of a Deutsche Bank research analyst for the natural and organic retailer Whole Foods Market in May 2014. Students evaluate the associate... Read More
Chipotle: Capital Structure Decision
F-1964 | Published September 17, 2020 | 23 pages Case
Collection: Darden School of Business
In early 2019, the executive leadership of Chipotle Mexican Grill, Inc. (Chipotle), gathered to discuss the company’s 2018 performance and align the company's capital structure policy and its growth a... Read More
Calabash Community Hospital
F-1946 | Published April 15, 2020 | 6 pages Case
Collection: Darden School of Business
This case considers a $10 million investment in an outpatient surgery center by a not-for-profit community hospital in rural South Carolina. A member of the purchasing department, R. D. Scott, is inv... Read More
Naivete or Boldness? (A)
OB-1116 | Published March 01, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Denise Foley, sen... Read More
H. J. Heinz: Estimating the Cost of Capital in Uncertain Times
F-1634 | Published November 08, 2010 | 8 pages Case
Collection: Darden School of Business
Given recent changes in market conditions and ongoing market uncertainty, an internal financial analyst at Heinz must estimate the company's weighted average cost of capital (WACC). Data for both Hein... Read More
Bayern Brauerei
F-1027 | Published February 19, 1993 | 13 pages Case
Collection: Darden School of Business
A new director of this small brewery must prepare to vote on three issues coming before the board of directors the next day: (1) approval of the financial plan for 1993, (2) quarterly dividend declara... Read More
Johnson Beverage, Inc.
C-2292 | Published February 03, 2009 Case
Collection: Darden School of Business
Jack Johnson, owner of Johnson Beverage, has just received notice that one of his largest and most loyal customers may want to negotiate a lower price for its product purchases. Information compiled b... Read More
Giving Voice to Values: Brief Introduction
OB-1203 | Published February 28, 2010 | 5 pages Case
Collection: Darden School of Business
This material is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This material ... Read More
Flinder Valves and Controls Inc.
F-1573 | Published November 17, 2008 | 14 pages Case
Collection: Darden School of Business
Set in May 2008, this case reflects the separate perspectives of chief executive officers Tom Eliot and Bill Flinder as they approach the negotiations of RSE International Corporation to acquire Flind... Read More
How Do You Solve a Problem Like Marcus?
OB-1310 | Published September 18, 2020 | 9 pages Case
Collection: Darden School of Business
This case follows Heather Grant as she begins her new role as manager of the Staunton, Virginia, branch of Loom & Ferris, a mid-sized call center specializing in printing, branding, and logos for corp... Read More
Innovation at Bat: The Savannah Bananas
ENT-0242 | Published September 25, 2025 | 13 Pages Case
Collection: Darden School of Business
In early 2024, the Savannah Bananas were more popular than ever. The team provided an innovative mix of baseball and entertainment—with everything from dancing base coaches to a batter on stilts—that ... Read More
Brown-Forman Distillers Corporation
F-0541 | Published March 28, 1983 | 16 pages Case
Collection: Darden School of Business
Brown-Forman Distillers Corporation (BFD) president faces important acquisition decision as Southern Comfort Corporation approaches him to buy their company. BFD's president must evaluate the feasibil... Read More
American Telephone & Telegraph (AT&T): The AT&T/McCaw Merger Negotiation
F-1142 | Published August 22, 1996 | 38 pages Case
Collection: Darden School of Business
Set in September 1992, this exercise provides teams of students the opportunity to negotiate terms of a merger between AT&T and McCaw Cellular. AT&T, one of the largest U.S. corporations, was the domi... Read More
Segmentation at Sticks Kebob Shop
M-0866 | Published March 07, 2014 | 10 pages Case
Collection: Darden School of Business
This case is used in the Marketing Analytics elective at Darden. A Sticks executive team is interested in opening a second quick-service restaurant in Richmond, Virginia. But before doing so, the team... Read More
Which Kaptein to Choose? The Havoysund Fleet Question
E-0419 | Published January 10, 2018 | 9 pages Case
Collection: Darden School of Business
Olaf Tryggvason, owner of a fleet of fishing ships in a small northern Norwegian town, has been offered and has accepted a reality television deal about the fleet to create a show along the lines of "... Read More
Retail Relay (A)
M-0784 | Published May 10, 2010 | 14 pages Case
Collection: Darden School of Business
Specializing in local, organic meat and produce, Retail Relay developed a new business model for online grocery shopping and delivery. Having succeeded in the small market of Charlottesville, Virginia... Read More
Fonderia del Piemonte S.p.A.
F-1764 | Published October 21, 2016 | 3 pages Case
Collection: Darden School of Business
The managing director of this specialty foundry must decide whether to approve a major investment to automate part of her plant's production process. The case presents information sufficient to build ... Read More
All’s Well that Ends Well (A)
OB-1134 | Published February 28, 2010 | 4 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to V... Read More
Ratios Tell a Story—2023
C-2480 | Published May 01, 2024 | 5 pages Case
Collection: Darden School of Business
This short, engaging case challenges students to review a series of corporate financial metrics and match them to one of 13 listed industries. As such, students are to use their intuition and common s... Read More
Horniman Horticulture
F-1512 | Published August 18, 2006 | 4 pages Case
Collection: Darden School of Business
This case captures the cash-flow and working-capital management problems typical of small, growing businesses. At the end of 2015, Bob and Maggie Brown have completed their third year of operating Hor... Read More
Personal-Professional Profile
OB-1118 | Published February 28, 2010 | 7 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This student surv... Read More
Nelson Nurseries
F-1944 | Published March 27, 2020 | 4 pages Case
Collection: Darden School of Business
This case captures the problems concerning cash flow and working-capital management typical of small, growing businesses. At the end of 2020, Roger and Christine Barton have completed their third year... Read More
Rosetta Stone: Pricing the 2009 IPO
F-1613 | Published December 21, 2009 | 21 pages Case
Collection: Darden School of Business
This case examines the April 2009 decision of Rosetta Stone management to price the initial public offering of Rosetta Stone stock during one of the most difficult periods in capital-raising history. ... Read More
Grand Metropolitan PLC
F-1019 | Published December 14, 1992 | 23 pages Case
Collection: Darden School of Business
In April 1992, this multinational consumer foods and beverages company is the focus of takeover rumors, which have prompted an assessment of the firm's returns. The student must choose among the princ... Read More
Chris Johnson and JAX Industries
E-0474 | Published January 26, 2022 | 1 pages Case
Collection: Darden School of Business
Chris Johnson, the recently appointed CEO of a large company consisting of several divisions, including Retail, Business Applications, and Systems Development, must work with senior leadership to set ... Read More
Sold—to the Highest Bidder in Japan: Operational Challenges and Culture
OB-1064 | Published March 19, 2015 | 5 pages Case
Collection: Darden School of Business
Most talented executives can recognize when an acquisition has strategic or financial benefits, and in this case, the decision to be acquired was an appropriate exit strategy for a successful start-up... Read More
Carly's Car Clinic
F-2007 | Published February 03, 2022 | 3 pages Case
Collection: Darden School of Business
This short fictional case considers an investment decision in a new business concept, Carly’s Car Clinic. The investment choice entails two similar stores with correlated outcomes and an option to seq... Read More
Fanatics, Inc.
OM-1808 | Published May 10, 2024 | 10 pages Case
Collection: Darden School of Business
It was the summer of 2020. Jim Welles, the director of a fulfillment center in Las Vegas for Fanatics, Inc. (Fanatics), and his team needed to make inventory and staffing decisions to support shipment... Read More
Nintendo and the Future of Video Gaming
S-0341 | Published September 23, 2022 | 28 pages Case
Collection: Darden School of Business
This case presents the evolution of Nintendo’s gaming technology and discusses the history of the video gaming sector over eight generations of releases. It illustrates how industry dynamics shift ove... Read More
The Room Where It Happened: The Unlikely Origin of the Modern Impact Investing Movement
F-2094 | Published February 21, 2025 | 25 pages Case
Collection: Darden School of Business
In October 2007, Antony Bugg-Levine, managing director at the Rockefeller Foundation, brought together an international group of investors to discuss an ambitious proposal: using global capital market... Read More
Euroland Foods 2024
F-2016 | Published May 18, 2022 | 12 pages Case
Collection: Darden School of Business
Facing strong pressure from investors to improve financial performance and preserve capital, senior management at Euroland Foods must select which projects to fund across a slate of major investment p... Read More
Netflix, Inc.: The Customer Strikes Back
M-0834 | Published July 30, 2012 | 7 pages Case
Collection: Darden School of Business
This case is an updated version of "Netflix Inc.: DVD Wars" (UVA-M-0763), and was written as a replacement for it. A financial analyst is asked to appraise the value of Netflix's stock at a time of u... Read More
Southwest Airlines: The Next Frontier
OM-1816 | Published February 13, 2025 | 9 pages Case
Collection: Darden School of Business
In June 2024, Elliott Investment Management L.P. (EIM) purchased a $1.9 billion stake in Southwest Airlines Co. (LUV), representing approximately 11.3% of LUV’s market capitalization, making EIM and V... Read More
Artificial Intelligence Caselets
E-0437 | Published April 16, 2020 | 9 pages Case
Collection: Darden School of Business
This set of caselets gets to the heart of the ethical issues embedded within the implementation of artificial intelligence (AI) and other advanced forms of automation technology in the workplace. Empl... Read More
United Technologies Corporation: Supplier Development Initiative
M-0646 | Published July 19, 2000 | 14 pages Case
Collection: Darden School of Business
In mid-2000, United Technologies Corporation (UTC) was two years into a supplier development integration program. The major focus of this initiative was to strengthen relationships with "key" supplier... Read More
The Financial Cockpit: Three Levers and One Flight Plan
C-2313 | Published July 29, 2010 | 5 pages Case
Collection: Darden School of Business
This case focuses on the use and interpretation of the DuPont model financial ratios, in particular the following four: return on sales, asset turnover, financial leverage, and return on equity. Stude... Read More
Donaldson, Lufkin & Jenrette, 1995 (B)
F-1146 | Published July 09, 1996 | 18 pages Case
Collection: Darden School of Business
The B case (see also the A case, F-1145) describes the plan of the Equitable Companies to sell a 20 percent interest in Donaldson, Lufkin & Jenrette (DLJ) via an equity carve-out in an initial public ... Read More
Rivian Charging Ahead
OM-1749 | Published October 05, 2021 | 16 pages Case
Collection: Darden School of Business
In fall 2021, start-up Rivian was poised to begin delivery of its first electrical vehicles (EVs) to external customers after several delays. The company had over 70,000 preorders for its R1T (pickup ... Read More
Bellaire Clinical Labs, Inc. (A)
C-2178 | Published July 23, 2004 | 6 pages Case
Collection: Darden School of Business
This case exposes students to the process of creating an operating plan. In addition, it introduces the concept of flexible expense budgeting. It may be used as a stand-alone case on budgeting, or it ... Read More
The Third Battle of Bull Run: The Disney's America Theme Park (A)
BC-0177 | Published January 29, 2001 | 19 pages Case
Collection: Darden School of Business
In the A case, Disney CEO Michael Eisner pondered whether to go forward with his plans for a U.S. history theme park called Disney's America, located in Prince William County, Virginia. The case depic... Read More
Sullair: Redefining Its Channel of Distribution
M-0772 | Published April 21, 2009 | 16 pages Case
Collection: Darden School of Business
This case examines the interplay between Sullair, an air compressor manufacturer, and its channel of distribution. Unlike the two market leaders, Sullair has chosen not to compete with its distributor... Read More
Worldwide Paper Company
F-1372 | Published January 31, 2002 | 3 pages Case
Collection: Darden School of Business
This case is based on an actual investment decision made by a major paper-products company, and is primarily designed to be a straightforward exercise in assessing cash flows, cost of capital, and net... Read More
Framing a Life Story: An Exercise
OB-1105 | Published February 15, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Sometimes the hard... Read More
Nike, Inc.: Cost of Capital
F-1353 | Published October 10, 2001 | 8 pages Case
Collection: Darden School of Business
On July 5, 2001, Kimi Ford, a portfolio manager at NorthPoint Group, a mutual-fund management firm, pored over analyst write-ups of Nike, Inc., the athletic-shoe manufacturer. Nike's share price had d... Read More
Ethical Programming of Algorithms: How to Deal with Ethical Risks of AI Tools for Hiring Decisions? (A)
OB-1401 | Published August 08, 2022 | 3 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Simon is a data... Read More
FinePrint Company (A)
C-2193 | Published March 22, 2004 | 3 pages Case
Collection: Darden School of Business
John Johnson, the owner of the FinePrint Company, is presented with several opportunities to consider: (1) whether to accept a one-time special printing order (the A case), (2) whether to outsource so... Read More
Village Capital 3.0: Democratizing Entrepreneurship
F-1741 | Published January 26, 2017 | 17 pages Case
Collection: Darden School of Business
Venture capital (VC) financing of social entrepreneurs in emerging markets is challenging, mainly because of excessive due diligence costs per unit of investment capital deployed and long harvesting p... Read More
The Sudden Implosion of Silicon Valley Bank
F-2061 | Published October 31, 2023 | 32 pages Case
Collection: Darden School of Business
On March 10, 2023, Silicon Valley Bank (SVB) went into receivership. At the time, it was the second-largest US bank failure in history. What happened? The case briefly describes the story of SVB, from... Read More
Tesla's Convertible
F-2069 | Published August 08, 2024 | 17 pages Case
Collection: Darden School of Business
On May 2, 2019, Dan Cohen, a financial analyst at Tesla, Inc., was tasked by the CFO team with proposing a thesis for issuing a convertible bond. Tesla needed to raise $2 billion for capital expenditu... Read More
The World’s Next Reserve Currency
GEM-0211 | Published November 11, 2024 | 28 pages Case
Collection: Darden School of Business
In February 2025, Rashonda Williams, responsible for global asset allocation at a large pension fund, was pondering the US dollar's long-term prospects. Since at least 1956, the dollar had been the ki... Read More
Britannia Chemicals PLC (A): The Merseyside Project
F-1906 | Published February 16, 2021 | 8 pages Case
Collection: Darden School of Business
Britannia Chemicals was under pressure from investors to improve its financial performance because of the accumulation of the firm’s common shares by a well-known corporate raider. Earnings had fallen... Read More
Be Careful What You Wish For: From the Middle
OB-1104 | Published February 28, 2010 | 1 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. The recently prom... Read More
JW Sports Supplies (A)
C-2402 | Published November 28, 2017 | 3 pages Case
Collection: Darden School of Business
James Jones and William West started a company to make what they considered the ideal gym bag, one that would incorporate the features they both desired and that would be of a sufficient quality to wi... Read More
Yo Wear, Inc.
OM-1313 | Published September 15, 2006 | 9 pages Case
Collection: Darden School of Business
A Charlottesville-based manufacturer of “kooky” active-wear clothing must decide whether to outsource some of its shirts to a manufacturer in Hong Kong. While providing lower costs, the supplier reduc... Read More
James Bowman and Coopertree Capital in China
E-0370 | Published January 17, 2012 | 4 pages Case
Collection: Darden School of Business
James Bowman, a founding partner of a New York private equity fund manager has traveled to China to meet with a China Power Investment Corporation manager in the hope of cultivating a business relatio... Read More
Is This My Place? Speaking Up (A)
OB-1111 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
An employee of a thinly staffed organization recognizes that there is no formal system for monitoring the value of donated supplies for tax purposes, but didn’t want to do anything that would discoura... Read More
Market Street Wine: Extending the Aisle
BC-0286 | Published December 19, 2022 | 6 Pages Case
Collection: Darden School of Business
This case and dataset can be used with data visualization software to tell a story with data through charts, maps, and dashboards. Using an independent wine shop, Market Street Wine, the case describe... Read More
Markov's Trilemma
F-1341 | Published August 13, 2001 | 4 pages Case
Collection: Darden School of Business
The key objectives of this case are to: (1) familiarize students with a simple version of the Markowitz optimal-asset allocation model; (2) develop students' intuition regarding optimal-asset allocati... Read More
Jeff Salett: From the Top, Sort Of (A)
OB-1113 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Jeff Salett, poise... Read More
North Mountain Nursery, Inc.: Statement of Cash Flow
C-2259 | Published June 12, 2007 | 3 pages Case
Collection: Darden School of Business
After interviewing for the position of chief financial officer at a small business, North Mountain Nursery, John Powers decides to look at its financial statements for 2006. Discovering that there is ... Read More
Can Zara Fast-Forward Fashion?
OM-1817 | Published February 13, 2025 | 12 Pages Case
Collection: Darden School of Business
Zara, one of the brands under global retail apparel company Industria de Diseño Textil, S.A. (Inditex), made its name in the 1990s as the leader in fast fashion by pioneering a new product-development... Read More
SmartOps Corporation: Forging Smart Alliances?
M-0797 | Published March 18, 2011 | 11 pages Case
Collection: Darden School of Business
After creating a market for his "new to the world" product and a significant partnership with the German-based SAP, Sridhar Tayur had an opportunity to take the partnership with SAP to another level b... Read More
Apple Inc.: An Application of Financial Analysis, 2003–2018
C-2420 | Published December 21, 2018 | 11 pages Case
Collection: Darden School of Business
Since its launch out of a garage in 1976, Apple Inc. had transformed from a computer-manufacturing company to the undisputed leader in diversified consumer electronics and media. Unparalleled financia... Read More
Odyssey: The Life and Career of a Senior Consultant
OB-0788 | Published September 22, 2003 | 10 pages Case
Collection: Darden School of Business
Whoosh, is that all there is? On the eve of becoming a partner at a well-known consulting firm ("the stuff MBA dreams are made of"), a senior executive starts to question what he is doing with his lif... Read More
The Garden Place
C-2150 | Published April 12, 2000 | 3 pages Case
Collection: Darden School of Business
Revised version of UVA-C-0736. This case uses projected transactions for the first day and first year of a start-up business as a basis for preparing journal entries, T-accounts, and projected financ... Read More
Krispy Kreme Doughnuts, Inc.
F-1479 | Published November 14, 2005 | 16 pages Case
Collection: Darden School of Business
This case considers the sudden and very large drop in the market value of equity for Krispy Kreme Doughnuts, Inc., associated with a series of announcements in 2004. These announcements caused investo... Read More
Ferrari: The 2015 Initial Public Offering
F-1775 | Published January 11, 2017 | 20 pages Case
Collection: Darden School of Business
This case examines the October 2015 initial public offering pricing decision for legendary Italian sports car company Ferrari by Fiat Chrysler management. Students are invited to model the value of F... Read More
Musictoday, LLC: Implementing a Periodic Review Inventory System
OM-1114 | Published June 17, 2004 | 11 pages Case
Collection: Darden School of Business
This case is used in Darden's first-year core operations class as part of a module on supply chain management. The Musictoday company provided online retailing services for such clients as the Dave Ma... Read More
Strategic Planning at the New York Botanical Garden
BP-0566 | Published August 22, 2023 | 16 pages Case
Collection: Darden School of Business
This richly detailed case traces the formulation and implementation of strategic plans for the New York Botanical Garden (NYBG), and profiles the highly inclusive and original planning process NYBGs l... Read More
Ben & Jerry's and Unilever: The Bohemian and the Behemoth
BP-0471 | Published January 30, 2004 | 11 pages Case
Collection: Darden School of Business
Ben & Jerry/Unilever raises the issues of (1) how to bring a nonbusiness culture (B&J) into a corporate culture (Unilever) while preserving the value acquired; (2) how to manage a recently acquired su... Read More
Advanced Laser Clinics (B)
OB-0887 | Published January 24, 2007 | 2 pages Case
Collection: Darden School of Business
How do you tell one of your direct reports that she stinks? This case explores the dynamics behind having difficult conversations, and giving and receiving feedback. It is designed to illustrate the n... Read More
Tiffany & Co.: The LVMH Proposal and LVMH: The Tiffany Acquisition -- Merger Negotiation Application (SIMULATION)
F-2015 | Published April 22, 2022 | 1 pages Case
Collection: Darden School of Business
The cases “Tiffany & Co.: The LVMH Proposal” (UVA-F-2012) and “LVMH: The Tiffany Acquisition” (UVA-F-2013) serve as two sides of a merger negotiation exercise set in October 2019. Students are asked... Read More
Student Privileges with Strings Attached
OB-1174 | Published February 28, 2010 | 1 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In this case, an u... Read More
Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
M-0897 | Published November 13, 2015 | 6 pages Case
Collection: Darden School of Business
Hundreds of thousands of would-be hoteliers have been popping up all around the world, hoping to rent their own homes and apartments to complete strangers through a service called Airbnb. The goal of ... Read More
The Ethics of Consulting
E-0431 | Published September 17, 2019 | 9 pages Case
Collection: Darden School of Business
The consulting field, with its variety of different experiences and scenarios, often presents numerous challenges and conflicts for those involved. These vignettes, some based on actual situations, pr... Read More
AB InBev’s Dividend Decision
F-1907 | Published August 26, 2019 | 24 pages Case
Collection: Darden School of Business
In 2018, AB InBev faced a difficult decision: whether to keep its $8 billion dividend program or cut dividends either partially or in full. This case facilitates a theoretical discussion and practical... Read More
Giving Voice to Values: Annotated Table of Contents
OB-1127 | Published February 28, 2010 | 38 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. GVV is an innovati... Read More
A New Vision for BBQ?
OM-1839 | Published October 09, 2025 | 14 Pages Case
Collection: Darden School of Business
Vision BBQ is a midsize restaurant in downtown Charlottesville, Virginia. The cofounders began by serving barbecue at pop-up events at popular Charlottesville locations and ultimately moved into a 14-... Read More
Correcting Sight and Accounting at LCA-Vision Inc.
C-2413 | Published July 16, 2018 | 11 pages Case
Collection: Darden School of Business
This case provides students with an opportunity to decide how to respond to an SEC inquiry and how to communicate adverse news. It does so in the context of accounting for separately priced extended w... Read More
Dollar Tree Logistics
OM-1180 | Published July 01, 2005 | 17 pages Case
Collection: Darden School of Business
This case explores the decision of a fast-growing company to expand its distribution network. Financial information is provided in it so students can understand the basic distribution network design c... Read More
Baker Adhesives
F-1516 | Published January 25, 2007 | 5 pages Case
Collection: Darden School of Business
A small adhesives company faces exchange rate risks as it makes its first foray into international sales. The receipt of payment from an unhedged foreign-currency-denominated past sale illustrates pot... Read More
Sparking Ideas for Crafting a "Culture of Care"
G-0651 | Published May 20, 2021 | 2 pages Case
Collection: Darden School of Business
Many, if not most, organizational leaders want to be viewed as concerned for and thoughtful toward their people. Not all, however, manifest that desire in observable or meaningful ways. This case pres... Read More
The Financial Detective, 2016
F-1763 | Published October 12, 2016 | 4 pages Case
Collection: Darden School of Business
This is an updated version of "The Financial Detective, 2005" (UVA-F-1486). The case presents the student with financial ratios for eight pairs of unidentified companies and asks them to mate the desc... Read More
Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose
M-1019 | Published September 03, 2021 | 17 pages Case
Collection: Darden School of Business
This case presents The Coca-Cola Company’s (Coke’s) involvement in the controversial Georgia voting bills. It can be used to explore brand purpose and activation of purpose through activism. Presentin... Read More
Waite First Securities
QA-0453 | Published January 31, 1994 | 8 pages Case
Collection: Darden School of Business
An account executive has the task of calculating a beta value for three stocks of interest to an important client, based on five years of monthly total returns. The client is interested in these beta ... Read More
Research Affiliates
F-1662 | Published January 20, 2012 | 22 pages Case
Collection: Darden School of Business
Towers Watson (TW) has always conducted its own research into alternative approaches to market cap investing. A senior investment consultant with TW, impressed by a recent presentation by the CIO of R... Read More
Smithfield Foods: Activists and Acquisitions
S-0308 | Published April 01, 2019 | 20 pages Case
Collection: Darden School of Business
This research-based case uses the circumstances surrounding Virginia-based Smithfield Foods' (Smithfield's) buyout offers from multiple foreign firms to examine the political and cultural constraints ... Read More
Giving Voice to Values: A New Approach to Values-Driven Leadership
OB-1122 | Published March 01, 2010 | 4 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This brief survey ... Read More
Lac Leman Festival de la Musique (A)
QA-0707 | Published September 11, 2007 | 4 pages Case
Collection: Darden School of Business
The organizers of a music festival may use video from the Friday concert to create a DVD to sell to those who come to the Saturday concert. Attendance on Saturday is uncertain, as is the percentage of... Read More
Hurricane Sandy and the Guardian Life Insurance Company (A)
OB-1379 | Published May 02, 2025 | 4 pages Case
Collection: Darden School of Business
In 2012, Hurricane Sandy damaged key infrastructure throughout New York, New Jersey, and Connecticut, and caused over 7.5 million people to lose electricity. This A case follows Deanna Mulligan, CEO o... Read More
Astral Records Ltd., North America: Some Financial Concerns
F-1065 | Published August 22, 1994 | 9 pages Case
Collection: Darden School of Business
A new CEO from outside the firm takes over following the sudden death of the former CEO. Included in the new CEO's inbox are pressing decisions concerning (1) the firm's financing needs, (2) capital e... Read More
Toxic for Teens? Navigating a Career in the Social Media Industry (A)
OB-1395 | Published June 06, 2022 | 7 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Gia is an early-car... Read More
American International Group, Inc.—The Financial Crisis
C-2322 | Published June 07, 2011 | 19 pages Case
Collection: Darden School of Business
The case details the history of AIG, its organizational structure, and involvement in the market for credit default swaps and the financial crisis. Edward Liddy has been appointed by Treasury Secretar... Read More
Private Debt and a University's Endowment Portfolio Decision
F-2108 | Published May 27, 2025 | 12 pages Case
Collection: Darden School of Business
This fictional case is written from the perspective of Benjamin Owens, an investment director at Blue Ridge Mountain University (BRMU). Owens is a member of the investment team that manages the school... Read More
Product Safety and (Preemptive) Recalls
OB-1166 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to V... Read More
Boys & Girls Clubs of Central Virginia Budgeting: Achieving Bright Futures
C-2462 | Published March 14, 2024 | 10 pages Case
Collection: Darden School of Business
This case covers strategic financial planning at the Boys & Girls Clubs of Central Virginia (BGCCVA), a nonprofit youth-serving organization with an annual expense budget of $6.7 million. In preparati... Read More
Building a Giving Voice to Values Toolkit: Enablers for Voicing Values—an Ongoing Exercise
OB-1186 | Published February 28, 2010 | 4 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This exercise p... Read More
Heinz Ketchup: Pricing the Product Line
M-0777 | Published July 06, 2009 | 10 pages Case
Collection: Darden School of Business
An iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promo... Read More
Flipkart: Reimagining the Digital Customer Experience
M-1047 | Published March 13, 2024 | 23 pages Case
Collection: Darden School of Business
This field-based case recounts the story of two executives facing a critical decision at Walmart-backed, India-based Flipkart Online Services Private Limited (Flipkart), an expanding e-commerce compan... Read More
Structured Notes
F-1618 | Published May 04, 2010 | 10 pages Case
Collection: Darden School of Business
The case is appropriate for use in finance courses but requires knowledge of option pricing, including put-call parity. Students should also have had exposure to the principles of financial engineerin... Read More
James R. Steiner
M-0419 | Published October 13, 1993 Case
Collection: Darden School of Business
A medical supplies sales representative discusses how to identify potential managers and what he considers to be an organization's responsibility for developing its people. This interview offers stude... Read More
Ben & Jerry's Homemade, Inc. (A): Acquisition Suitors at the Door
E-0225 | Published March 13, 2001 | 21 pages Case
Collection: Darden School of Business
Ben Cohen and Jerry Greenfield were best friends and socially conscious entrepreneurs when they founded Ben & Jerry's Homemade in the 1970s in Burlington, Vermont. The company was well-known for being... Read More
Absolut Vodka: The Spirit of a Brand
M-0832 | Published June 27, 2012 | 15 pages Case
Collection: Darden School of Business
This case is used in Darden's core Marketing course and in the Pricing elective. It would work well in course modules covering the topics of branding or product line management. A teaching note is ava... Read More
Hurricane Sandy and the Guardian Life Insurance Company (B)
OB-1380 | Published May 02, 2025 | 2 pages Case
Collection: Darden School of Business
In 2012, Hurricane Sandy damaged key infrastructure throughout New York, New Jersey, and Connecticut, and caused over 7.5 million people to lose electricity. The A case followed Deanna Mulligan, CEO o... Read More
Roku, Inc.: Initial Public Offering
F-1855 | Published August 07, 2019 | 19 pages Case
Collection: Darden School of Business
In September 2017, a senior portfolio manager at Portland Capital Management had all her attention focused on the upcoming initial public offering (IPO) of Roku, Inc. The company had just updated its ... Read More
Deutsche Bank Restart: Goodbye Goldman Sachs of Europe?
F-1934 | Published February 26, 2020 | 28 pages Case
Collection: Darden School of Business
This public-sourced case describes the latest restructuring efforts by Deutsche Bank (DB) and gives a short history of prior restructuring efforts from the decade before. In July 2019, Christian Sewin... Read More
Lac Leman Festival de la Musique (B)
QA-0708 | Published September 11, 2007 | 2 pages Case
Collection: Darden School of Business
The organizers of a music festival may use video from the Friday concert to create a DVD to sell to those who come to the Saturday concert. Attendance on Saturday is uncertain, as is the percentage of... Read More
The Wells Fargo Commercial Banking Scandal
C-2394 | Published April 25, 2017 | 12 pages Case
Collection: Darden School of Business
On October 25, 2016, Timothy J. Sloan, the new CEO of Wells Fargo bank, apologized to 1,200 of his employees in Charlotte, North Carolina. Sloan had been named to the company's top position two weeks ... Read More
OYO Hotels USA: Coming to America
OM-1641 | Published February 27, 2020 | 18 pages Case
Collection: Darden School of Business
This case studies the growth of OYO Hotels (OYO) to illustrate the operational processes necessary to succeed in the service sector. The case allows for a discussion of employee- and customer-manageme... Read More
The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
M-1050 | Published May 20, 2024 | 18 pages Case
Collection: Darden School of Business
This case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision ... Read More
How Business Schools and Faculty Can Use the Giving Voice to Values Curriculum
OB-1189 | Published February 28, 2010 | 5 pages Case
Collection: Darden School of Business
This note is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This note explain... Read More
Cutting-Edge Marketing Analytics: Cases and Technical Notes Bundle
M-0981 | Published October 08, 2019 | 220 pages Case
Collection: Darden School of Business
Cutting-Edge Marketing Analytics: Cases and Technical Notes Bundle is a collection of the original cases and technical notes that inspired the successful first-edition book. Covering an array of pract... Read More
Ma Jun and the Institute of Public and Environmental Affairs (A)
OB-1303 | Published March 03, 2020 | 6 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. After joining an ... Read More
Theranos: “Fake It till You Make It”?
F-2099 | Published January 29, 2025 | 13 pages Case
Collection: Darden School of Business
This case is about the rise and fall of Theranos Inc. (Theranos), a private company founded by Elizabeth Holmes to revolutionize the blood-testing industry. Holmes dreamed of a world where blood tests... Read More
Ma Jun and the Institute of Public and Environmental Affairs (B)
OB-1304 | Published March 03, 2020 | 6 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. After joining an ... Read More
Nestlé and Infant Formula: Revisiting a Dilemma
E-0524 | Published June 12, 2025 | 14 Pages Case
Collection: Darden School of Business
In this case, the protagonist, one of the top marketing managers at Nestlé S.A. (Nestlé) responsible for marketing the company’s infant formula globally, must work with the marketing team to address c... Read More
Risk Exposure and Hedging
QA-0595 | Published September 10, 2002 | 11 pages Case
Collection: Darden School of Business
The concept of exposure, or uncertainty that matters, is developed as the target of hedging. Then, how to hedge that exposure--in particular, how to use regression analysis to obtain a hedging ratio--... Read More
Recommendation Algorithms and Politics on Social Media (A)
OB-1399 | Published July 28, 2022 | 5 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Dax Enzo is the... Read More
The Voice Improvement Team at InnovaCo
OB-1415 | Published December 19, 2022 | 6 pages Case
Collection: Darden School of Business
Tim Lincoln, Director of Organizational Leadership and Learning at InnovaCo, a mature, high-tech multinational company, had been excited to be appointed the lead of a task force called the Voice Impro... Read More
The Wm. Wrigley Jr. Company: Capital Structure, Valuation, and Cost of Capital
F-1482 | Published November 15, 2005 | 11 pages Case
Collection: Darden School of Business
In June 2002, a managing director of an "active investor" hedge fund is considering the possible gains from increasing the debt capitalization of The Wm. Wrigley Jr. Company. Wrigley has been conserva... Read More
LVMH: The Tiffany Acquisition
F-2013 | Published April 22, 2022 | 27 pages Case
Collection: Darden School of Business
This case set considers the acquisition of American jewelry icon Tiffany & Co. (Tiffany) by French luxury goods manufacturer LVMH Moët Hennessy Louis Vuitton (LVMH). While this case can effectively be... Read More
Bizzy Coffee
F-2047 | Published August 15, 2023 | 14 pages Case
Collection: Darden School of Business
This case explores the common cash-flow challenges that start-up businesses face as they straddle the conflicting objectives of business growth and cash preservation. In August 2022, Alex French, the ... Read More
Paying to Pray: The Ethics of Money in Religion
E-0526 | Published May 20, 2025 | 4 Pages Case
Collection: Darden School of Business
This is a collection of disguised vignettes, based on real events, about the use of money in religious settings and the ethical questions that arise in these situations. Each vignette presents a diffe... Read More
Agency Theory and Corporate Governance
OB-1133 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to... Read More
Amazon.com, Inc. Buys Whole Foods Market
C-2409 | Published March 19, 2018 | 13 pages Case
Collection: Darden School of Business
After Amazon.com announced it would acquire Whole Foods, shares of supermarkets in the United States were hit hard; the same was true for grocers in Europe, as investors there worried about the possib... Read More
Move Fast, but without Bias: Ethical AI Development in a Start-up Culture (A)
OB-1411 | Published August 11, 2022 | 5 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Taylor is a sen... Read More
A/B Testing at Vungle
QA-0821 | Published April 13, 2015 | 7 pages Case
Collection: Darden School of Business
Two recently graduated MBA students are tasked with developing an ad-serving learning algorithm for a mobile ad-serving company. The case illustrates the way in which hypotheses can be tested in an A/... Read More
The Volkswagen Emissions Scandal
S-0267 | Published July 21, 2016 | 17 pages Case
Collection: Darden School of Business
In September 2015, VW had admitted to United States regulators that it had deliberately installed "defeat devices" in many of its diesel cars, which enabled the cars to cheat on federal and state emis... Read More
Private Debt and a University's Endowment Portfolio Decision-NP Test
NA-1234 | Published June 17, 2025 | 2 Pages Case
Collection: Darden School of Business
This fictional case is written from the perspective of Benjamin Owens, an investment director at Blue Ridge Mountain University (BRMU).... Read More
The Timken Company
F-1472 | Published July 28, 2005 | 16 pages Case
Collection: Darden School of Business
The acquisition of Torrington, Inc., from Ingersoll-Rand, Inc., required a strategy that met both the investment and financing objectives of the Timken Company. The case provides an excellent example ... Read More
The Business Valuation (A)
OB-1407 | Published September 01, 2022 | 3 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Isabel is a you... Read More
Saks Fifth Avenue: Project Evolution
S-0244 | Published October 21, 2014 | 21 pages Case
Collection: Darden School of Business
This case is used in Darden's first-year strategy course and is appropriate for MBA, Executive MBA, GEMBA, and executive education programs. The head of strategy for a well-known fashion retailer, Sak... Read More
Fiscal Policy’s (In)direct Effects: Lobbying Priorities at Northrop Grumman
GEM-0232 | Published May 27, 2025 | 23 pages Case
Collection: Darden School of Business
In the lead-up to the 2024 US elections, Northrop Grumman CEO Keri Waller convenes her executive team to reassess the company’s lobbying priorities amid a shifting fiscal and political environment. Wi... Read More
The Carlyle Group: IPO of a Publicly Traded Private Equity Firm
F-1689 | Published February 26, 2013 | 27 pages Case
Collection: Darden School of Business
The Carlyle Group IPO case explores the circumstances leading up to the firm's IPO in May 2012. Over the past 25 years, Carlyle had grown from a fledgling private equity firm to one of the world's lar... Read More
Courtney Meeks and the Culture of Change at Milliken
OB-1456 | Published May 14, 2024 | 9 Pages Case
Collection: Darden School of Business
This field-based case puts students in the role of Courtney Meeks, a young Black senior HR manager at Milliken & Company (Milliken) in Spartanburg, South Carolina. A self-described “yes-to-everything ... Read More
AMC: A Short Story
F-2067 | Published July 31, 2024 | 23 pages Case
Collection: Darden School of Business
On March 15, 2021, a senior hedge fund analyst was tasked with formulating an investment thesis for AMC Entertainment (AMC). The stock had been highly volatile as the US economy emerged from the COVID... Read More
GTSI Corporation: Mission Impossible? (A)
OB-0966 | Published May 04, 2009 | 12 pages Case
Collection: Darden School of Business
This undisguised case is appropriate for graduate-level organizational behavior, strategy, and leadership courses. Readers will be put in the shoes of a seasoned change agent hired to transform a publ... Read More
YouTube Advertising with Roger Federer: Switzerland’s Tourism 2024 Campaign
M-1057 | Published August 29, 2024 | 23 pages Case
Collection: Darden School of Business
Set in December 2023, this case explores Switzerland Tourism’s (ST’s) multi-year advertising campaign with tennis star Roger Federer. ST and Federer initially collaborated in 2021 with a YouTube video... Read More
Panera Bread Company
F-1575 | Published December 31, 2008 | 7 pages Case
Collection: Darden School of Business
As 2007 drew to a close, Panera Bread Company faced a new challenge. To date, it had relied on retained earnings and minor equity infusions to finance operations. But a decline in margins would limit ... Read More
Elizabeth Bryant and the "Kicktail" Women of Southwest Airlines
OB-1488 | Published June 27, 2025 | 26 Pages Case
Collection: Darden School of Business
In October 2004, Elizabeth Bryant, director of Leadership and Development at Southwest Airlines Co. (Southwest), sat across from her boss, prepared to resign. “Jeff,” she started, “I need you to know ... Read More
Green Ox
M-0722 | Published July 11, 2007 | 9 pages Case
Collection: Darden School of Business
"Green Ox" was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case cha... Read More
Invesco Ltd.: Asset Management in Transition
F-1856 | Published November 07, 2018 | 38 pages Case
Collection: Darden School of Business
This case is used in Darden's second-year "Financial Institutions and Capital Markets," elective. Using Invesco Ltd. (Invesco) as an example, the case examines the strategic challenges facing the asse... Read More
Digital Dining Dilemma: Platr's EU Expansion
QA-0984 | Published May 20, 2025 | 6 Pages Case
Collection: Darden School of Business
The case invites students to step into the role of Phoebe Gabris, a newly hired MBA graduate and senior analyst at Platr Inc., a US-based cloud point-of-sale (POS) provider for the restaurant industry... Read More
Move Fast, but without Bias: Ethical AI Development in a Start-up Culture (B)
OB-1412 | Published August 11, 2022 | 2 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Taylor is a sen... Read More
Ethical Programming of Algorithms: How to Deal with Ethical Risks of AI Tools for Hiring Decisions? (B)
OB-1402 | Published August 08, 2022 | 2 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Simon is a data... Read More
Citrix Systems, Inc.: A Fight Worth Fighting?
F-2049 | Published July 18, 2023 | 24 Pages Case
Collection: Darden School of Business
In December 2021, Valiant Capital Partners (VCP) is in the middle of bidding for Citrix Systems, Inc. (Citrix), to take the company private via a leveraged buyout (LBO). The auction of the renowned de... Read More
A Servant, a Secretary, and a Consultant: Women’s Changing Labor Market Status and the Writings of Claudia Goldin
GEM-0230 | Published October 14, 2024 | 16 pages Case
Collection: Darden School of Business
This case contextualizes the evolving role of women in the workforce, and pushes students to examine the extent to which they have agency to shape their own career path amid historical, economic, and ... Read More
Coke versus Pepsi, 2001
F-1340 | Published September 21, 2001 | 16 pages Case
Collection: Darden School of Business
Set in December 2000, immediately following the merger announcement between PepsiCo Inc. and the Quaker Oats Company, this case asks students to examine the implications of the merger for the rivalry ... Read More
Automated Hiring at Amazon
E-0470 | Published February 02, 2021 | 6 pages Case
Collection: Darden School of Business
In this fictionalized case, the protagonist is the director of talent and recruitment at Amazon and had been in charge of developing an artificial intelligence (AI) hiring tool that could shape the fu... Read More
A Neutral Line to the State Electricity Board (A)
OB-1157 | Published February 28, 2010 | 5 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. A construction busi... Read More
Upstart’s Upshot: Is Fintech Lending Fair?
F-2060 | Published October 04, 2023 | 16 pages Case
Collection: Darden School of Business
Alliant Credit Union (Alliant) had to decide whether to partner with Upstart Holdings, Inc. (Upstart), a financial technology (fintech) company that offered a platform to connect borrowers and lenders... Read More
Tesla versus BYD: China's Electric Vehicle Contest
S-0414 | Published July 10, 2024 | 12 pages Case
Collection: Darden School of Business
By 2023, the global electric vehicle (EV) market wasn’t the future, it was the present—and competition among automakers was accelerating. In China, the battle for primacy was shaping up between the lo... Read More
Christie's: The Art of Lending
F-2065 | Published January 22, 2024 | 21 pages Case
Collection: Darden School of Business
This case study focuses on the emergence of art finance, a way to provide liquidity to art collectors by structuring loans using works of art as collateral. Sayuri Ganepola, global managing director o... Read More
Revenue Recognition (Topic 606) at Salesforce.com, Inc.
C-2428 | Published September 20, 2019 | 25 pages Case
Collection: Darden School of Business
This case uses an array of carefully selected and excerpted revenue recognition related information contained in Salesforce.com’s January 31, 2019, 10-K. Maria, the fictional protagonist, is seeking t... Read More
You Can't Tell Anyone (B)
OB-1406 | Published July 15, 2022 | 2 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Tom Patton is... Read More
Harris Corporation: Financial Benchmarking
C-2289 | Published October 14, 2008 | 12 pages Case
Collection: Darden School of Business
This field-based case describes the approach and decisions used by Harris Corporation’s vice president of supply chain management and operations to establish a set of financial benchmarks. It requires... Read More
Billie Jean King: Serving Up Leadership
E-0488 | Published September 19, 2022 | 11 pages Case
Collection: Darden School of Business
Throughout a lifetime of athletic success, hard work, high visibility, and professional and personal challenges both on and off the tennis court, Billie Jean King, an icon of professional tennis, busi... Read More
You Can't Tell Anyone (A)
OB-1405 | Published July 15, 2022 | 5 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Tom Patton is... Read More
A Billing Bind (A)
OB-1140 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This case introduc... Read More
Transgender Athletes: What Are the Rules of the Road? (A)
E-0503 | Published March 15, 2024 | 10 pages Case
Collection: Darden School of Business
In the summer of 2023, Union Cycliste Internationale (UCI), cycling's international governing body, and USA Cycling (USAC), cycling's US governing body, faced a dilemma. Austin Killips, the first open... Read More
Grupo Boticário: Orchestrating a Customer Value–Centric Growth Strategy to Compete in Brazil’s Beauty Market
M-1067 | Published July 31, 2025 | 16 Pages Case
Collection: Darden School of Business
Perfumery and cosmetics group Grupo Boticário was one of the leaders in its segment in Brazil by 2023, boasting 4,000 stores across 1,600 cities. For decades, the company had sold products from a sing... Read More
Starlink: Revolutionizing Internet Connectivity
S-0468 | Published April 29, 2025 | 23 pages Case
Collection: Darden School of Business
In 2022, despite urban access to high-speed internet connectivity, rural and remote areas lacked the infrastructure for even internet access, let alone high-speed connectivity. Establishing this infra... Read More
CalPERS Absolute Return Strategies: Hedge Fund Risk and Return
F-1735 | Published June 29, 2015 | 19 pages Case
Collection: Darden School of Business
This case is suitable for students in both undergraduate and MBA-level investments courses. With an estimated $3 trillion in assets under management, hedge funds have become an important component of ... Read More
The Google IPO
QA-0626 | Published May 18, 2004 Case
Collection: Darden School of Business
In the spring of 2004, Google was one of the most-talked-about IPO ideas since Netscape had gone public in 1995. Bullish investors believed Google could set off a string of successful IPOs following a... Read More
J. C. Penney Company
F-1720 | Published December 01, 2014 | 14 pages Case
Collection: Darden School of Business
The case examines the liquidity issues that J. C. Penney (JCP) experienced in 2012 and 2013 following a decline in sales and profits over several years. Although JCP had been a highly profitable and g... Read More
Tractor Supply: Steering ESG Strategy as Consumer Beliefs Shift
M-1063 | Published March 11, 2025 | 17 pages Case
Collection: Darden School of Business
In 2021, Tractor Supply Company introduced new initiatives to expand its environmental, social, and governance (ESG) and diversity, equity, and inclusion (DEI) efforts, including reducing carbon emiss... Read More
Roark Capital: Buyout of Buffalo Wild Wings
F-1984 | Published August 18, 2021 | 23 pages Case
Collection: Darden School of Business
In late November 2017, Roark Capital Group (Roark) must decide on a last, best offer to purchase Buffalo Wild Wings (BWW) in a leveraged buyout (LBO) for $157 per share. That bid had followed a series... Read More
Copeland Corporation/Bain & Company: The Scroll Investment Decision
BP-0353 | Published February 07, 1995 | 24 pages Case
Collection: Darden School of Business
In this case, Copeland executives have hired Bain & Company, a management-consulting firm, to make recommendations about a capital-appropriations request. A teaching note is available to registered f... Read More
Good Health or Wealth: Can They Coexist? (A)
OB-1149 | Published February 28, 2015 | 4 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Intense competitio... Read More
The Leverage of L’Oréal
F-2109 | Published May 21, 2025 | 20 Pages Case
Collection: Darden School of Business
This case examines the question of financial leverage for French beauty and personal care company L’Oréal S.A. (L’Oréal) in October 2021. With an historical aversion to debt and a highly profitable b... Read More
Discussions about Ethics in the Accounting Classroom: Student Assumptions and Faculty Paradigms
OB-1187 | Published February 28, 2010 | 20 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This reading explo... Read More
Autonomous Mobile Robots and Amazon Operations
OM-1831 | Published April 01, 2025 | 10 Pages Case
Collection: Darden School of Business
This case explores the strategic and operational implications of expanding the use of autonomous mobile robots (AMRs) at Amazon.com, Inc. (Amazon), beyond warehouse automation, moving into last-mile d... Read More
Americana and Structural Unemployment in the MENA Region: A Dilemma for a Major Company (A)
OB-1135 | Published February 28, 2015 | 4 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to V... Read More
Building AI Capabilities: Yum! Brands
M-1068 | Published June 11, 2025 | 3 Pages Case
Collection: Darden School of Business
This is the first in a series of three short cases that profile how companies built their AI capabilities ("Building AI Capabilities: Yum! Brands," UVA-M-1068; "Building AI Capabilities: Flipkart," UV... Read More
AutoZone, Inc.
F-1672 | Published July 27, 2012 | 16 pages Case
Collection: Darden School of Business
The case can be taught in an introductory corporate finance course or to more experienced students or executives to spur a discussion about share repurchases and corporate financial strategies in gene... Read More
JetBlue Airways IPO Valuation
F-1415 | Published August 20, 2003 | 19 pages Case
Collection: Darden School of Business
This case examines the April 2002 decision of JetBlue management to price the initial public offering of JetBlue stock during one of the worst periods in airline history. The case outlines JetBlue's i... Read More
WeWork: But Does the Corporate Governance Work?
S-0350 | Published April 30, 2021 | 14 pages Case
Collection: Darden School of Business
This public-sourced case describes the lapses in board oversight that led to the dramatic rise and fall of collaborative office space company WeWork and its charismatic leader, Adam Neumann. The case ... Read More
California Closets: Rethink, Rebuild (A)
OM-1810 | Published January 13, 2025 | 13 pages Case
Collection: Darden School of Business
In July 2021, Peer Nielsen, partner at the Business Improvement Group, was deciding how to improve manufacturing at California Closets. Although sales were expected to exceed current production by the... Read More
Tiffany & Co.: The LVMH Proposal
F-2012 | Published April 22, 2022 | 26 pages Case
Collection: Darden School of Business
This case set considers the acquisition of American jewelry icon Tiffany & Co. (Tiffany) by French luxury goods manufacturer LVMH Moët Hennessy Louis Vuitton (LVMH). While this case can effectively be... Read More
A Personal Struggle with the Definition of Success
OB-1103 | Published February 28, 2010 | 4 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. The author discus... Read More
Netflix Moves into Ad-Supported Streaming: Cause for Concern or a Normal Transition?
S-0408 | Published August 31, 2023 | 13 pages Case
Collection: Darden School of Business
As of 2023, Netflix is the largest streaming-video provider. However, it faces increased competition, as well as slower growth in subscriptions, which have caused it to reconsider its past practices. ... Read More
The Fed in 2025: Well Positioned for Upcoming Shocks?
GEM-0239 | Published March 11, 2025 | 29 pages Case
Collection: Darden School of Business
After the first Federal Open Market Committee (FOMC) meeting of 2025, Jay Powell paused to consider the past and prospective paths for the US Federal Reserve (the Fed). Early in 2025, Powell was pleas... Read More
NFL International: Tackling the Globe
OB-1450 | Published May 20, 2024 | 8 pages Case
Collection: Darden School of Business
Roger Goodell, commissioner of the National Football League (NFL), needs to determine how the league should proceed in pursuing an international growth strategy. Traditionally, American football has t... Read More
Streaming the Future: Netflix's Global Expansion
S-0345 | Published October 04, 2022 | 18 pages Case
Collection: Darden School of Business
This case is set in the rapidly changing and technologically emerging industry of on-demand streaming video, which offers Netflix a number of strategic choices. For instance, strategies can involve ch... Read More
Navigating a Sea of Golf Sponsorships
BC-0310 | Published September 20, 2024 | 11 pages Case
Collection: Darden School of Business
In this professional golf case study, the protagonist is considering sponsorship opportunities from companies interested in supporting her Ladies' Professional Golf Association (LPGA) career. It inclu... Read More
Dragon Beer
F-1382 | Published August 27, 2002 | 4 pages Case
Collection: Darden School of Business
This case is an exercise using real options to value investment opportunities and make investment decisions in an emerging market setting. ADDITIONAL MATERIALS: Spreadsheets... Read More
The University of Virginia Health System (A): Creating a High-Reliability Organization
OM-1833 | Published May 19, 2025 | 22 pages Case
Collection: Darden School of Business
Tracey Hoke, MD, chief of quality and performance improvement for the University of Virginia Health System (UVAHS), is deciding how to better achieve organizational goals in safety and quality. UVAHS ... Read More
The Craddock Cup
C-2182 | Published August 12, 2003 | 6 pages Case
Collection: Darden School of Business
This case has three main purposes: (1) to illustrate the importance of understanding cost behaviors in calculating the contribution of the Craddock Cup youth soccer tournament to decide whether to con... Read More
Fidelity Investments: Betting on Digital Strategy
OM-1746 | Published October 18, 2021 | 5 pages Case
Collection: Darden School of Business
Julie Busby, operational excellence lead for Fidelity Investments (Fidelity), needed to help a customer call center manage its diverse set of clients. Despite efforts to categorize tasks based on call... Read More
Sanofi-Aventis's Tender Offer for Genzyme
F-1716 | Published October 22, 2014 | 24 pages Case
Collection: Darden School of Business
In October 2010, Henri Termeer, the chairman and CEO of Genzyme, received a letter from the CEO of Sanofi-Aventis announcing its intention to commence a tender offer for Genzyme. Termeer thought the o... Read More
Darden Survivor: Who Will Outwit, Outlast, and Outplay? (A)
OB-1486 | Published April 03, 2025 | 17 Pages Case
Collection: Darden School of Business
In this field-based case, two Darden School of Business students and superfans of the show Survivor create their own extracurricular version of the game, retaining key elements such as alliances, blin... Read More
Ben & Jerry's Homemade, Inc. (B): Scooped Up! What Lies Ahead?
E-0226 | Published December 28, 2001 | 5 pages Case
Collection: Darden School of Business
Case B describes the aftermath of Ben & Jerry's being acquired by Unilever. While there was public sadness and dismay over the socially responsible company appearing to "sell out," Ben Cohen and Jerry... Read More
Expertise Disrupted? Consulting Confronts Generative AI
S-0477 | Published September 16, 2025 | 13 Pages Case
Collection: Darden School of Business
This case places students in the shoes of a partner at McKinsey & Company, Inc. (McKinsey), as she grapples with how the firm should respond to generative AI. Although management consulting was resili... Read More
Corporate Social Responsibility Internship in India (A)
OB-1144 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In this case, an u... Read More
Alliance Concrete
F-1527 | Published May 02, 2007 | 7 pages Case
Collection: Darden School of Business
While preparing a financial forecast, the newly promoted CFO of a small and profitable but financially constrained ready-mix concrete company must choose between renegotiating debt obligations, postpo... Read More
Saving Lives with Data Visualizations (B): Charts in the Time of COVID-19
BC-0314 | Published September 20, 2024 | 2 pages Case
Collection: Darden School of Business
This is a companion case to “Saving Lives with Data Visualizations (A): Charts in the Time of Cholera,” which has students analyze the work of early data scientists as they confronted cholera outbreak... Read More
Eastern Airlines Bankruptcy (C): The Ritchie Group
F-1092 | Published August 28, 1995 | 33 pages Case
Collection: Darden School of Business
The C case represents the Ritchie Group, a potential new investor; the A, B, and D cases represent the other players.... Read More
Eastern Airlines Bankruptcy (D): The Unsecured Creditors' Committee
F-1093 | Published August 28, 1995 | 39 pages Case
Collection: Darden School of Business
The D case represents the creditors. The A, B, and C cases represent the other players.... Read More
Apologizing at Community Hospital (A)
OB-1136 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to V... Read More
Blue Ridge Bike and Hike
F-1749 | Published February 08, 2016 | 5 pages Case
Collection: Darden School of Business
A small chain of retail stores selling outdoors equipment, Blue Ridge Bike and Hike (Blue Ridge) was expanding rapidly. The finance manager had to develop a financial plan for accommodating this growt... Read More
Eastern Airlines Bankruptcy (B): The Unions
F-1091 | Published August 28, 1995 | 39 pages Case
Collection: Darden School of Business
The B case represents the unions. The A, C, and D cases represent the other players.... Read More
Oriole Furniture, Inc. (A)
C-2191 | Published April 04, 2005 | 5 pages Case
Collection: Darden School of Business
This case first describes, in general terms, a fairly typical annual budgeting process for a division of a company. It then depicts, as of the end of May, the division's actual performance compared wi... Read More
Eastern Airlines Bankruptcy (A): Texas Air Corporation
F-1090 | Published August 24, 1995 | 39 pages Case
Collection: Darden School of Business
This series of cases provides teams of students the opportunity to obtain control of Eastern Airlines through reorganizing the firm in bankruptcy. Eastern, an unprofitable company for nearly two decad... Read More
Name, Image, and Likeness: A New Era in Collegiate Sports
M-1036 | Published October 30, 2024 | 6 pages Case
Collection: Darden School of Business
This case is structured to guide MBA students through the complexities of name, image, and likeness (NIL) policies in collegiate sports. There is a paucity of research surrounding NIL and how it might... Read More
Birkenstock: Pricing the 2023 Initial Public Offering
F-2118 | Published September 30, 2025 | 23 Pages Case
Collection: Darden School of Business
This case examines the October 2023 initial public offering (IPO) of Birkenstock, the iconic German footwear maker. Students are invited to recommend the price at which Birkenstock should sell the sha... Read More
Investment Decisions: Geopolitical Risks Face Off
F-2110 | Published June 24, 2025 | 27 Pages Case
Collection: Darden School of Business
As the world order is shifting and democracies are eroding in the third decade of the new millennium, geopolitical risks are increasing and impacting investment decisions. Michelle DiGruttolo, princip... Read More
The Wonderful World of Human Resources at Disney
OB-1051 | Published July 19, 2013 | 14 pages Case
Collection: Darden School of Business
What kind of culture does Walt Disney Company (WDC) want to create? This case uses the experiences of a young visitor to one of WDC's resort hotels to set the stage for an analysis of selecting, hirin... Read More
Capital One’s Acquisition of Discover Financial Services
F-2101 | Published June 27, 2025 | 26 Pages Case
Collection: Darden School of Business
This case study examines Capital One Financial Corporation's acquisition of Discover Financial Services, analyzing the strategic, financial, and industry-level implications of one of the largest merge... Read More
Plains Ventures: Investing in the Heartland
OM-1838 | Published May 13, 2025 | 17 Pages Case
Collection: Darden School of Business
Justin Wilson, president and managing director of venture capital firm Plains Ventures, faces a critical decision: how to allocate a fund’s capital between two portfolio companies, Lecoeur Labs and Ev... Read More
Choosing Among Different Valuation Approaches
F-0720 | Published March 28, 1986 | 3 pages Case
Collection: Darden School of Business
This note discusses the relative strengths and weaknesses of three primary methods of valuing a firm: (1) accounting approaches (e.g., book value); (2) multiples of earnings (e.g., p/e); and (3) disc... Read More
Urban Brands and TSG Capital Group, LLC
S-0105 | Published May 14, 2003 | 24 pages Case
Collection: Darden School of Business
This case is designed to illustrate the methods private-equity investors use in assessing the value of market opportunities--in this instance, a plus-size clothing retailer targeted to African-America... Read More
Tyson Recalls 30,000 Pounds of Frozen Chicken Nuggets (A)
BC-0308 | Published September 23, 2024 | 5 pages Case
Collection: Darden School of Business
This case opens on November 4, 2023, with Yasmin Bello, head of media relations for Tyson Foods, Inc. (Tyson). Earlier that day, Tyson had issued a voluntary recall for its Fun Nuggets, breaded and fu... Read More
Yahoo's Acquisition of Tumblr
QA-0818 | Published September 17, 2014 | 9 pages Case
Collection: Darden School of Business
This case works well to provide experience with developing a revenue growth forecast using time series analysis. Students are asked to run several exponential smoothing models to predict the growth in... Read More
Defender Direct, Inc.: A Business of Growing Leaders
ENT-0115 | Published April 20, 2009 | 15 pages Case
Collection: Darden School of Business
Defender Direct, Inc., was a privately held company that sold and installed ADT security systems and Dish Network Satellite TV to homeowners in the United States. The president and CEO started the bus... Read More
Classic Tours, Inc.: Financial Projections for Starting a Business
C-2106 | Published August 23, 1994 | 3 pages Case
Collection: Darden School of Business
The purpose of this case is to allow students to confront the issues related to starting a new service business, such as evaluation of the business concept, identification of different customer segmen... Read More
Cafeteria Services at Bharat College of Medicine (A)
OB-1142 | Published February 28, 2010 | 5 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. The dean of a pub... Read More
Digital Transformation at The Washington Post: Innovating for the Next Generation
S-0368 | Published November 18, 2021 | 22 pages Case
Collection: Darden School of Business
The Washington Post (The Post) is one of the world’s most respected news-media organizations. After joining The Post as CEO and publisher in 2014, Fred Ryan worked with owner Jeff Bezos and The Post's... Read More
Tractor Supply Company: Living Life Out Here
F-2120 | Published September 05, 2025 | 10 Pages Case
Collection: Darden School of Business
Tractor Supply company had benefited in surprising ways from the COVID-19 pandemic, most notably from household migration to rural areas and a shift in consumption habits toward the self-reliant, outd... Read More
Saving Griffin
OM-1717 | Published March 15, 2021 | 14 pages Case
Collection: Darden School of Business
This case is designed to introduce general management students to applied digital transformation at the program level. The Griffin Program is a midsized but high-stakes program in the US Special Opera... Read More
Hilton China
S-0324 | Published March 16, 2020 | 7 pages Case
Collection: Darden School of Business
How do brands travel? As firms expand globally, they must manage how their products and services are perceived across borders, peoples, and cultures. This can be thorny when what a firm offers has no ... Read More
What’s in a Name? Classifying Securities at Silicon Valley Bank
C-2470 | Published December 18, 2023 | 10 pages Case
Collection: Darden School of Business
On March 17, 2023, Silicon Valley Bank Financial Group (SVBFG) declared bankruptcy. It had reported net income in 2022 of $1.6 billion, and KPMG had just signed the audit report for SVBFG on February ... Read More
Portland Trail Blazers
M-0773 | Published April 03, 2009 | 10 pages Case
Collection: Darden School of Business
Designed to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note "A Practical Guide to Conjoint An... Read More
Predicting Customer Churn at QWE Inc.
QA-0806 | Published June 26, 2013 | 4 pages Case
Collection: Darden School of Business
This case exposes students to predictive analytics as applied to discrete events with logistic regression. The VP of customer services for a successful start-up wants to proactively identify customers... Read More
Everglow Ventures: Reinventing the VC Model
F-2098 | Published January 23, 2025 | 17 pages Case
Collection: Darden School of Business
This disguised case centers on Ellen Grant, who has recently launched a new venture capital (VC) firm, Everglow Ventures (Everglow). Everglow is not a VC firm “as usual”; the founders are seeking to ... Read More
China's Stock Market: Understanding Its Boom-and-Bust Cycles
F-1985 | Published July 29, 2021 | 40 pages Case
Collection: Darden School of Business
Using the context of a private-bank chief economist preparing for a client call just as the Shanghai Stock Exchange Composite Index (SCI) reached a 29-month high on July 7, 2020, this case places stud... Read More
Fixed- or Floating-Rate Debt? Let Me Google That for You.
F-2073 | Published August 13, 2024 | 19 pages Case
Collection: Darden School of Business
In the summer of 2023, Google (a subsidiary of Alphabet Inc.) was planning to issue a $50 billion bond to fund R&D. Bruno Santos, a recent MBA graduate and new senior analyst in Google’s treasury divi... Read More
Apple Inc.: The Second Green Bond
F-2022 | Published January 06, 2023 | 15 pages Case
Collection: Darden School of Business
Lisa Jackson, vice president of Environment, Policy and Social Initiatives at Apple Inc. (Apple) and, previously, the first African American administrator of the Environmental Protection Agency, was p... Read More
Flipkart: Leveraging Customer Analytics
M-1046 | Published March 19, 2025 | 5 pages Case
Collection: Darden School of Business
Flipkart is a large online retail platform operating in India. It seeks to use its promotional dollars more effectively by leveraging information generated by the data it collects on consumer purchase... Read More
GE Appliances: Reshoring Manufacturing
S-0331 | Published September 16, 2020 | 10 pages Case
Collection: Darden School of Business
The General Electric Company's (GE's) iconic Appliances division enjoyed a significant role at the company throughout the 20th century, representing one of the most recognized engines of the GE brand.... Read More
The End of Credit Suisse
F-2064 | Published December 20, 2023 | 36 pages Case
Collection: Darden School of Business
The case describes the demise of Credit Suisse Group AG (Credit Suisse), along with Credit Suisse's history and its significance for global markets and Switzerland. The case examines key episodes duri... Read More
The Restructuring of Danfurn LLC
F-1688 | Published January 22, 2013 | 10 pages Case
Collection: Darden School of Business
"This case is taught at the University of Virginia McIntire School of Commerce in the fourth year course, ""Corporate Restructuring."" The case is suitable for advanced undergraduates or MBS students ... Read More
The Summer Program at Portsmouth Abbey
C-2358 | Published June 08, 2015 | 8 pages Case
Collection: Darden School of Business
In February 2014, Tim Seeley reflected on his recent conversation with the headmaster of Portsmouth Abbey School. Seeley had been running the school's summer program since 2012. The summer program had... Read More
Mars, Incorporated
F-1612 | Published March 24, 2010 | 22 pages Case
Collection: Darden School of Business
Recommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It is designed to be used with "Wm. Wrigley Jr. Company" (UVA-F-1607), but it can also be used on its o... Read More
1990 USSR: Reform, Revolution, or Retrenchment (A)
F-1969 | Published December 04, 2020 | 36 pages Case
Collection: Darden School of Business
In August 1990, Mikhail Gorbachev, president of the Union of Soviet Socialist Republics (USSR) and general secretary of the Central Committee of the Communist Party, confronted one of the most difficu... Read More
Dateline Paducah: Navigating Disruption in Community Journalism
BC-0322 | Published August 15, 2025 | 9 Pages Case
Collection: Darden School of Business
This case explores the challenges and opportunities facing Bill Evans, the president of the West Kentucky Media Division of Paxton Media Group. As the leader of several local new outlets in Kentucky a... Read More
The University of Virginia Health System: The Next Generation of Quality Care and Patient Safety (A)
OM-1608 | Published May 15, 2019 | 23 pages Case
Collection: Darden School of Business
This case examines the transformation of the University of Virginia Health System (UVAHS) into a leader of operational excellence focused on both patient outcomes and health care team members' well-be... Read More
Western Asset Arbitrage
F-1577 | Published April 23, 2009 | 18 pages Case
Collection: Darden School of Business
The case introduces students to the nature of collateralized debt obligations (CDO) and the CDO origination process, with emphasis on the corporate structure of the special purpose vehicles, cash flow... Read More
Fostering Employee Engagement at Google Post-Pandemic: To AI or Not to AI?
OB-1413 | Published July 27, 2022 | 10 pages Case
Collection: Darden School of Business
This case follows Patrice Ju, the new head of business operations for Google's People Development team, as she considers the best way to both attract the best new talent to Google and retain the talen... Read More
Pitching a Relaunch of “Little House on the Prairie”: Accounting for Audience Nostalgia
C-2504 | Published March 25, 2025 | 10 Pages Case
Collection: Darden School of Business
A television producer, Greta Gordon, is considering relaunching the "Little House on the Prairie" television series. She has several critical issues to address, including the role of nostalgia, what a... Read More
Maya Iyer at Elcor Global
OB-1497 | Published September 09, 2025 | 8 Pages Case
Collection: Darden School of Business
This case follows Maya Iyer, a recently promoted strategy and innovation manager at Elcor Global, as she navigates the unraveling of her once-promising relationship with her boss. What began as mentor... Read More
Recommendation Algorithms and Politics on Social Media (B)
OB-1400 | Published July 28, 2022 | 2 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Dax Enzo is the... Read More
Marilyn Carlson Nelson and Transition at Carlson Companies
OB-0955 | Published July 31, 2008 | 2 pages Case
Collection: Darden School of Business
Carlson Companies is a very successful family-owned enterprise. After years of waiting, Marilyn Carlson Nelson finally assumes leadership of the firm. She makes a number of positive changes and builds... Read More
The Human Factor: Social Engineering and Cybersecurity at the University of Virginia
S-0452 | Published July 16, 2024 | 11 pages Case
Collection: Darden School of Business
This case explores the challenges faced by the University of Virginia (UVA) in defending against sophisticated social engineering cyberattacks. Despite proactive measures, UVA Chief Information Securi... Read More
Repositioning Axon Enterprise (A)
F-2003 | Published August 10, 2022 | 21 pages Case
Collection: Darden School of Business
In November 2017, Axon Enterprise, Inc. (Axon), was amid transforming from a simple manufacturing company focused almost exclusively on its market leading TASER-brand conducted energy weapons (CEWs) f... Read More
Warren E. Buffett, 2005
F-1483 | Published November 17, 2005 | 20 pages Case
Collection: Darden School of Business
In May 2005, Warren Buffett, the chair and chief executive officer of Berkshire Hathaway Inc., announced that MidAmerican Energy Holdings Company, a subsidiary of Berkshire Hathaway, would acquire the... Read More
Cavalier Hospital
F-1696 | Published June 11, 2013 | 14 pages Case
Collection: Darden School of Business
A midsize community hospital must choose a strategy to compete with an expanding regional rival. The strategy, focused on acquiring patient volume, includes expanding investment into integrated care, ... Read More
Washington Enterprises, Inc.: Pro Forma Financial Statements
C-2495 | Published February 21, 2025 | 7 pages Case
Collection: Darden School of Business
A newly hired analyst at a boutique investment bank, Jenny Smith, is tasked with preparing pro forma financial statements for Washington Enterprises, Inc. (WEI). Smith must construct these pro forma s... Read More
AAIB Addresses Social and Environmental Risks in Loan Assessment (A)
OB-1132 | Published March 01, 2015 | 3 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to V... Read More
The Buyout of AMC Entertainment
F-1508 | Published July 17, 2005 | 26 pages Case
Collection: Darden School of Business
In July 2004, J.P. Morgan Partners (JPMP), the private equity arm of JPMorgan Chase & Co., was in the midst of formulating the final terms of a public-to-private buyout proposal for AMC Entertainment ... Read More
The University of Virginia Health System (B): Are Service Lines the Answer?
OM-1834 | Published May 19, 2025 | 2 pages Case
Collection: Darden School of Business
Tracey Hoke, MD, chief of quality and performance improvement for the University of Virginia Health System (UVAHS), is deciding how to better achieve organizational goals in safety and quality. UVAHS ... Read More
Robinhood: Welcome to the New Wall Street?
F-2062 | Published March 07, 2024 | 20 pages Case
Collection: Darden School of Business
Serena Khan, a fictional analyst at an investment management firm, was tasked with evaluating a potential investment in Robinhood Markets, Inc. in March 2023. Known for its sleek interface and zero-co... Read More
The "Roaring ’20s" and the Crash of 1929
F-1908 | Published October 08, 2019 | 38 pages Case
Collection: Darden School of Business
In April 1930, US Treasury Secretary Andrew Mellon reviewed recent stock market events as he prepared to enter a meeting of the Federal Reserve Board, which he chaired. In September and October 1929, ... Read More
Better Wrong than Right? Delivering the “Bad” Market Research News (A)
OB-1139 | Published February 28, 2010 | 3 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to Va... Read More
KC Body: The Unlimited Monthly Plan
QA-0859 | Published August 01, 2025 | 4 Pages Case
Collection: Darden School of Business
In this case, a hypothetical business owner grapples with pricing options for her Pilates classes in the competitive environment of Los Angeles fitness studios. As she prepares to open her third gym l... Read More
Divestment as an ESG Tool: CalPERS and Tobacco Stocks (A)
F-1948 | Published June 04, 2020 | 22 pages Case
Collection: Darden School of Business
This case uses the California Public Employees’ Retirement System (CalPERS) to set the stage for unfolding an analysis of economics and values in the decision to divest tobacco stocks and bonds from t... Read More
Airbnb: Almost Out of Air?
F-2085 | Published August 14, 2024 | 16 pages Case
Collection: Darden School of Business
In late March 2020, Marc Grayson, VP of finance at Airbnb, Inc. (Airbnb), recognized that the COVID-19 pandemic would pose a significant threat to Airbnb’s business. The travel industry had been sever... Read More
The Independent Director’s Challenge (A)
OB-1125 | Published February 28, 2010 | 3 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to V... Read More
Living Lean: Peter Goes Shopping
OM-1462 | Published January 25, 2012 | 7 pages Case
Collection: Darden School of Business
This case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on optimal reorder quantities, an unemployed procur... Read More
Corporate Social Responsibility Internship in India (A) (SPANISH)
OB-1423 | Published August 28, 2022 | 2 pages Case
Collection: Darden School of Business
This is a Spanish translation of the October 21, 2016 version of UVA-OB-1144. This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visi... Read More
Stocks versus Bonds: What Are the Odds?
F-1963 | Published May 06, 2024 | 5 pages Case
Collection: Darden School of Business
This fictional case, set in the summer of 2020, focuses on an article in the Wall Street Journal that compares stock and bond returns and notes, to the surprise of many, that about a third of the time... Read More
When Competition Isn't Enough: Rural Health in Southwest Virginia (C)
S-0316 | Published September 06, 2019 | 2 pages Case
Collection: Darden School of Business
This optional C case follows S-0314 and S-0315, and describes the results of decisions on whether to allow a merger of two health care entities in rural Virginia. This case set explores the differe... Read More
Hightower Department Stores: Imported Stuffed Animals
QA-0268 | Published April 05, 1983 | 13 pages Case
Collection: Darden School of Business
Julia Brown, toy buyer for the Hightower Department Stores, has to decide which of three imported stuffed animals will be offered for sale by the 16 Hightower stores during the approaching Christmas s... Read More
Rhonda Delgado and the Compromised CEO (A)
OB-1168 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In this case, the ... Read More
Betting on GPs: A Two-Horse Race
F-2096 | Published January 23, 2025 | 21 pages Case
Collection: Darden School of Business
In August 2024, two founding partners at White Mountain Capital were presiding over an investment committee meeting discussing potential investments in two distinct private equity (PE) general partner... Read More
"This Whole System Seems Wrong": Felipe Montez and Concerns about the Global Supply Chain
OB-1128 | Published February 28, 2010 | 3 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. A young purchasin... Read More
Trusting the Trust Accounts (A)
OB-1182 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Undergraduate sum... Read More
Performance Appraisals: Fact or Fiction?
OB-1194 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In this case, a ... Read More
Apple Inc.: The Second Green Bond (SPANISH)
F-2113 | Published April 10, 2025 | 16 pages Case
Collection: Darden School of Business
This is a Spanish translation of the Jan. 10, 2024 version of UVA-F-2022. Lisa Jackson, vice president of Environment, Policy and Social Initiatives at Apple Inc. (Apple) and, previously, the first Af... Read More
The Part-Time Job with a Full-Time Challenge
OB-1162 | Published February 28, 2010 | 1 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to V... Read More
The Battle for Value, 2004: FedEx Corp. vs. United Parcel Service, Inc.
F-1484 | Published November 17, 2005 | 22 pages Case
Collection: Darden School of Business
Set in June 2004, this case invites the student to assess the financial performance of FedEx Corp. and United Parcel Service, Inc. (UPS). The two firms have competed intensely for dominance of the ove... Read More
Customer Care at eTOTS.com
M-0649 | Published August 09, 2001 | 7 pages Case
Collection: Darden School of Business
The case provides the background for a hands-on data-mining exercise. The purpose of the analysis is to identify high value customers of an online retailer in order to give them VIP treatment. The exe... Read More
The North Fork Innovation District and the Route 29 Innovation Corridor
OM-1829 | Published April 11, 2025 | 9 pages Case
Collection: Darden School of Business
Innovation districts are a real estate development phenomenon changing research parks across America and in other parts of the world. Whereas in many research parks, workers arrive at their jobs in th... Read More
Building AI Capabilities: CFA Institute
M-1070 | Published June 11, 2025 | 3 Pages Case
Collection: Darden School of Business
This is the third of three short cases that profile how companies built their AI capabilities ("Building AI Capabilities: Yum! Brands," UVA-M-1068; "Building AI Capabilities: Flipkart," UVA-M-1069; an... Read More
Target Corporation Rewards Program, June 2010
F-1632 | Published November 15, 2011 | 14 pages Case
Collection: Darden School of Business
It was May 2010, and the results were in. For Doug Scovanner, CFO of Target Corporation, there was good news, and there was bad news. The recent trials of a new REDcard Rewards Program in Kansas City,... Read More
Is Big Lots in Big Trouble?
F-2119 | Published September 04, 2025 | 13 Pages Case
Collection: Darden School of Business
By the middle of 2023, previous market darling and star performer Big Lots suddenly found itself facing possible bankruptcy. CEO Bruce Thorn needed a vision for Big Lots that would establish near-term... Read More
GMO: The Value Versus Growth Dilemma
F-1328 | Published August 13, 2001 | 16 pages Case
Collection: Darden School of Business
Dick Mayo, one of the most celebrated value investors in America was puzzled by the New Economy’s continuous bias toward growth investment strategies. He examines the basics of his philosophy versus t... Read More
Netflix, Inc.: The Mouse Strikes Back
M-0975 | Published August 23, 2019 | 7 pages Case
Collection: Darden School of Business
In 2017, Disney announced that in 2019 it would launch Disney Plus, a subscription-based streaming video service that promised to rival Netflix, the dominant player in the market. This was the latest ... Read More
The "It" Factor? Two Sigma, Venn, and Factor Analysis
F-1989 | Published August 30, 2021 | 17 pages Case
Collection: Darden School of Business
This case follows the protagonist, chief investment officer of a multifamily office, as she debates whether or not Venn, a factor-based portfolio attribution tool developed by quant manager Two Sigma,... Read More
To Be, or Not to Be, That's the Question: Vijay's Dilemma (A)
OB-1180 | Published February 28, 2010 | 8 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. The case discusses... Read More
The Part-Time Job with a Full-Time Challenge (SPANISH)
OB-1425 | Published August 28, 2022 | 2 pages Case
Collection: Darden School of Business
This is a Spanish translation of the January 30, 2017 version of UVA-OB-1162. This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visi... Read More
Outdoor Living Spaces Company: Financial Statement Overview
C-2287 | Published July 30, 2008 | 6 pages Case
Collection: Darden School of Business
This material presents students with an opportunity to have another shot at cementing their understanding of the general format of the three basic financial statements, some of the content of those st... Read More
Squeezed: Citron Capital Shorts GameStop
F-1983 | Published June 25, 2021 | 15 pages Case
Collection: Darden School of Business
The case examines the short selling of GameStop by hedge fund Citron Capital. The valuation case for short selling GameStop is explored, along with the actual market mechanics of short selling a stoc... Read More
"This Whole System Seems Wrong": Felipe Montez and Concerns about the Global Supply Chain (SPANISH)
OB-1421 | Published August 28, 2022 | 3 pages Case
Collection: Darden School of Business
This is the Spanish translation of the September 20, 2016 version of UVA-OB-1128. This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please ... Read More
Consulting for Cathy Engelbert and the WNBA
OB-1479 | Published January 31, 2025 | 13 pages Case
Collection: Darden School of Business
This 9-page case (13 pages with exhibits) captures the excitement generated by the Women's National Basketball Association (WNBA) during its 2024 season. It frames the history, challenges, highs and l... Read More
Chidi Okonjo at Global Solutions Ltd. (A)
OB-1475 | Published April 11, 2025 | 7 pages Case
Collection: Darden School of Business
This case centers on senior director Chidi Okonjo at Global Solutions Ltd. (Global Solutions), who must conduct a critical performance review for Sarah Thompson, a high-performing yet challenging team... Read More
Factory #539: China Star Technology Electronics Ltd. (A)
OM-1473 | Published April 27, 2012 | 13 pages Case
Collection: Darden School of Business
With a cross-disciplinary perspective, this field-based case series uses the purchase of a manufacturing company based in China to set the stage for an analysis of cost accounting, operational effecti... Read More
The Chronicles of Caspari: Should Caspari Expand Its Online Marketplace?
M-1072 | Published July 22, 2025 | 14 Pages Case
Collection: Darden School of Business
In late 2024, Lisa Milbank, CEO and editor in chief of Caspari, Inc. (Caspari), a publisher of premium designed and printed paper products such as napkins, plates, gift wrap, and invitations, contempl... Read More
ZIPS: Growth Through Industry Decline
OM-1821 | Published April 24, 2025 | 17 Pages Case
Collection: Darden School of Business
In 2013, JPB Partners purchased ZIPS Cleaners, a low-cost dry-cleaning brand. Ten years later, facing the effects of the COVID-19 pandemic as well as rising labor rates and increased regulation, JPB m... Read More
When the Boss is the Barrier (A)
OB-1183 | Published February 28, 2010 | 4 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. A plant manager di... Read More
Fredrick Martin at UVA (A)
OB-1257 | Published September 17, 2018 | 14 pages Case
Collection: Darden School of Business
Senior Change Manager Fredrick Martin and the UVA HR leadership team are tasked with the implementation of Ufirst, a project that will merge more than 70 HR programs and 11 distinct HR offices in both... Read More
The Euro Zone and the Sovereign Debt Crisis
F-1649 | Published July 11, 2011 | 28 pages Case
Collection: Darden School of Business
In January 2011, during the World Economic Forum's annual meeting in Davos, Switzerland, Jason Sterling, a hedge fund manager, was conducting online research to see if he could trade on any newsworthy... Read More
Husk Power Systems: Financing Expansion
F-1629 | Published October 28, 2010 | 20 pages Case
Collection: Darden School of Business
Husk Power Systems, a young but widely celebrated firm based in India, needs $1.5 million to $2.5 million of expansion capital to grow quickly beyond the small footprint it had established in northeas... Read More
Motor City: A Disruptive Business Model (A)
ENT-0130 | Published September 24, 2009 | 3 pages Case
Collection: Darden School of Business
This case is appropriate for teaching in entrepreneurship, strategy, marketing, and finance courses. Motor City, the business brainchild of an absentee owner, is a new business model for selling used ... Read More
Common Wealth Crush: Financing a Vision
F-2090 | Published October 21, 2024 | 11 Pages Case
Collection: Darden School of Business
This case examines the financing decisions and valuation of a start-up venture, Common Wealth Crush Co. (CWC), that seeks to support wine production in central Virginia by centralizing processing faci... Read More
Value Creation, Net Present Value, and Economic Profit
F-1164 | Published January 10, 1997 | 18 pages Case
Collection: Darden School of Business
This technical note compares economic-profit (economic value added) and net-present-value techniques for evaluating corporate investments and performance. The note shows the relationship between the t... Read More
WorldCom, Inc.: Corporate Bond Issuance
F-1237 | Published November 01, 1998 | 14 pages Case
Collection: Darden School of Business
This case invites students to estimate the costs of a new debt issue. Designed as an introductory case for use early on in an MBA course, it requires students to compute the yield-to-maturity on the W... Read More
Wingtech Acquires Nexperia: Will the New Company Fly?
S-0329 | Published May 18, 2020 | 12 pages Case
Collection: Darden School of Business
Early in 2019, Wingtech CEO Xuezheng Zhang faced one of the biggest challenges of his career. China-based Wingtech, which Zhang had founded 13 years earlier, had rapidly grown into one of the world’s ... Read More
Green Copier Recycling: Entrepreneur Meets Private Equity
ENT-0125 | Published September 16, 2009 Case
Collection: Darden School of Business
This case is appropriate for courses in entrepreneurship and business strategy. It raises issues about the process of dealing with private equity firms and how to know what is a market deal. It also p... Read More
Cynthia Cooper and WorldCom (A)
E-0279 | Published February 14, 2005 | 10 pages Case
Collection: Darden School of Business
This case details the in-house discovery of WorldCom's fraudulent accounting practices and the ethical considerations employees faced during the investigation. In May 2002, Cynthia Cooper, vice presid... Read More
Finance Caselets: An Ethical Perspective
E-0472 | Published February 16, 2021 | 11 pages Case
Collection: Darden School of Business
These fictional caselets, some of which are based on lived experience, present dilemmas and ethical issues in the financial field. The situations include an investment-banking firm executive deciding ... Read More
California's Affordable Housing Crisis
GEM-0194 | Published August 30, 2021 | 27 Pages Case
Collection: Darden School of Business
This public-sourced case uses the California housing crisis to analyze economic policy in an environment featuring a rising cost of living and shrinking affordable housing options. The case discusses ... Read More
Devils Backbone Brewing, LLC: An Idea Brews
S-0300 | Published June 18, 2018 | 11 pages Case
Collection: Darden School of Business
This case is used in Darden's required first-year course, "Strategic Thinking and Action." In 2015, Steve and Heidi Crandall, the founders of Devils Backbone Brewing, LLC (DBB), were looking back on ... Read More
Blue Apron: Has the Supply Chain Disrupter Been Disrupted?
OM-1769 | Published March 14, 2022 | 15 pages Case
Collection: Darden School of Business
This public-sourced case set in early 2022 explores the meal-kit-delivery service Blue Apron, a pioneer in the rapidly growing market of alternatives to shopping for food, meal planning, and cooking. ... Read More
Ben & Jerry's Homemade: The Unilever Scoop
F-1656 | Published August 18, 2011 | 6 pages Case
Collection: Darden School of Business
A follow up for Ben & Jerry's Homemade (UVA-F-1364), this case is suitable for MBA, EMBA, and GEMBA programs, and could work as a stand-alone undergraduate introduction to corporate finance and M&A or... Read More
Sodexo (A): Assembling the Ingredients for Innovation
OM-1827 | Published July 21, 2025 | 15 Pages Case
Collection: Darden School of Business
Sodexo, a global food services and hospitality company, faces challenges in scaling and adopting innovations across its diverse business units. Neta Meir, the recently appointed senior vice president ... Read More
Ascend Ventures into Education
ENT-0058 | Published November 30, 2004 | 35 pages Case
Collection: Darden School of Business
This case describes the decision by Ascend Ventures to invest in a firm that falls outside their investment strategy. Ascend Ventures is a relatively young private equity firm that has targeted techno... Read More
Rwanda Trading Company: Navigating Market Frictions and Government Intervention in the Coffee Market
GEM-0251 | Published October 06, 2025 | 15 Pages Case
Collection: Darden School of Business
This case examines Rwanda Trading Company (RTC) as it navigated shifting government policy and market dynamics in Rwanda’s coffee sector. For eight years, zoning regulations required farmers to sell t... Read More
Working Capital: A Summary of Ratios by Industry
C-2348 | Published May 19, 2014 | 7 pages Case
Collection: Darden School of Business
The case graphically presents various working capital ratios (days inventory outstanding, days sales outstanding, days payables outstanding, cash conversion cycle, and operating cycle) over the 2009-t... Read More
All's Well that Ends Well (A) (SPANISH)
OB-1422 | Published August 28, 2022 | 4 pages Case
Collection: Darden School of Business
This is a Spanish translation of the September 22, 2016 version of UVA-OB-1134. This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please vi... Read More
Wal-Mart China: Tian Tian Pingjia
OM-1472 | Published April 25, 2012 | 18 pages Case
Collection: Darden School of Business
Having taken stock of where the division was, Scott Price, Wal-Mart China's interim CEO, wanted to lay the groundwork to be able to hand over the reins to the new CEO with an idea of where it was head... Read More
FundingPartner: Navigating the Nordic Crowdlending Market
F-2087 | Published August 14, 2024 | 22 pages Case
Collection: Darden School of Business
In December 2023, Geir Atle Bore, the CEO of the Norwegian crowdlending platform FundingPartner, is evaluating the company’s growth strategies. Founded in 2018, FundingPartner provides loans to small ... Read More
Medfield Pharmaceuticals
F-1636 | Published November 14, 2011 | 13 pages Case
Collection: Darden School of Business
Susan Johnson, founder and CEO of Medfield Pharmaceuticals, is faced with conflicting recommendations for extending the patent life of the company’s flagship product, Fleximat, scheduled to go off pat... Read More
Danaher—The Making of a Conglomerate
BP-0549 | Published March 31, 2010 | 26 pages Case
Collection: Darden School of Business
Prudential Equity Group had downgraded Danaher to underweight status, citing concerns over its inadequate organic growth. By March 2009, its CEO wondered how to keep growing a company that faced chang... Read More
Roger Weeks's Big Test (B)
OB-1478 | Published January 15, 2025 | 2 Pages Case
Collection: Darden School of Business
This disguised case, the follow-up to “Roger Weeks’s Big Test (A)” (UVA-OB-1477), reveals the reason for the managers’ unusual reaction at Roger Weeks’s product kickoff meeting. It asks students to co... Read More
Activist Investors and Corporate Strategy
S-0458 | Published July 21, 2025 | 10 Pages Case
Collection: Darden School of Business
In the 2020s, the number of activist investor challenges rose significantly. Activist investors demanded a range of strategic changes at the companies they targeted, and they often attacked large, wel... Read More
Matteo Hill at Drawn, Inc. (A)
OB-1293 | Published July 12, 2019 | 8 pages Case
Collection: Darden School of Business
This case uses the context of a recently acquired computer animation start-up, Drawn, Inc., to surface the tension around the differences between team members’ backgrounds and their experiences within... Read More
Roger Weeks's Big Test (A)
OB-1477 | Published January 15, 2025 | 3 Pages Case
Collection: Darden School of Business
This disguised case puts students in the shoes of Roger Weeks, the leader of Family Food Restaurant’s (FFR’s) South Division, which is headquartered in San Antonio, Texas. RestaurantCo (RC), the corpo... Read More
Trump Says the WTO Is a Disaster (JAPANESE)
GEM-0250 | Published July 17, 2025 | 13 Pages Case
Collection: Darden School of Business
This is a Japanese translation of the July 31, 2018 version of UVA-GEM-0152. In 2017, it was a challenge to assess the future of global trade. It was an open question whether the US financial crisis a... Read More
Tyson Recalls 30,000 Pounds of Frozen Chicken Nuggets (B)
BC-0309 | Published September 23, 2024 | 3 pages Case
Collection: Darden School of Business
This case, a follow-up to “Tyson Recalls 30,000 Pounds of Frozen Chicken Nuggets (A)” (UVA-BC-0308), follows up on Tyson Foods, Inc., after its frozen chicken nugget recall. The authors recommend dist... Read More
What’s Up with WhatsApp in 2024
S-0472 | Published July 25, 2025 | 11 Pages Case
Collection: Darden School of Business
October 2024 marked the 10-year anniversary of Facebook’s landmark acquisition of WhatsApp for $22 billion. Founded in 2009, WhatsApp allowed “unlimited free text-messaging and picture sending between... Read More
Corteva Agriscience: Seeding a New Company (A)
BC-0295 | Published December 13, 2022 | 17 pages Case
Collection: Darden School of Business
This case introduces Corteva Agriscience (Corteva) and its CEO, Jim Collins. Corteva was the corporate offspring of a 2015 merger between Dow and DuPont, two of the world’s largest chemical companies.... Read More
Darden Business Publishing Gets Lean (B)
OM-1498 | Published May 20, 2013 | 5 pages Case
Collection: Darden School of Business
A consultant is enlisted to help an educational publisher streamline production using Lean principles. In the B case, the group prioritizes the problems it will address and identifies how success will... Read More
Wal-Mart Through An Associate's Eyes: Ria Kumar's MBA Summer Internship (A)
OB-0802 | Published March 15, 2004 | 17 pages Case
Collection: Darden School of Business
Choosing the right summer internship can often mean landing a plum position in the company after graduation. Ria Kumar arrived fully prepped for the summer slot interview having studied industry repor... Read More
Whole Foods Market and Wild Oats Merger
BP-0533 | Published December 23, 2008 | 14 pages Case
Collection: Darden School of Business
Whole Foods and Wild Oats were both natural- and organic-food stores that competed for similar customers on values such as high-quality and healthy products, excellent customer service, knowledge of p... Read More
The Exxon Valdez Revisited: The Untold Story (B) Epilogue
OB-0868 | Published January 24, 2006 | 11 pages Case
Collection: Darden School of Business
Being in charge of cleaning up the March 24, 1989 Exxon Valdez oil spill accident, meant Otto Harrison, general manager of Exxon International Alaskan Operations was there when the storm clouds over t... Read More
Darden Business Publishing Gets Lean (C)
OM-1499 | Published May 20, 2013 | 6 pages Case
Collection: Darden School of Business
This third part of a three-part case provides an epilogue to the CPI initiative. One year later, the editorial office continues to see positive results.... Read More
Time for a Change: Chinese Diaper Maker DaddyBaby Faces COVID-19 (B)
S-0353 | Published March 23, 2021 | 5 pages Case
Collection: Darden School of Business
At the request of local and national government officials, Bin Lin had just agreed to manufacture face masks to help contain China's nascent COVID-19 crisis. Lin was the founder and CEO of Chinese dia... Read More
Niger Fertilizer Reform
QA-0981 | Published August 13, 2025 | 10 Pages Case
Collection: Darden School of Business
"Niger Fertilizer Reform" immerses MBA students in a high-stakes policy optimization challenge faced by a consulting team advising the Republic of Niger on agricultural-sector reform. In 2017, the Mil... Read More
EMI Group PLC
F-1552 | Published September 02, 2008 | 19 pages Case
Collection: Darden School of Business
This case examines the April 2007 decision of British music company EMI to suspend its annual dividend as the company struggled to respond to the effect of digital audio distribution on its core busin... Read More
Century National Bank, N.A.
OM-0761 | Published March 08, 2001 | 3 pages Case
Collection: Darden School of Business
Concerned with rising labor costs, Century National Bank, N.A., hires a management consulting firm to implement the profit-improvement program (PIP). After one year, potential savings in its three lar... Read More
Returning to Redmond? Exploring Equity in Hybrid Work Environments at Microsoft
E-0497 | Published December 20, 2023 | 7 pages Case
Collection: Darden School of Business
This public-sourced case is based on a series of decisions Microsoft and other US-based technology companies made between 2021 and 2022 related to hybrid and return-to-office work policies coming out ... Read More
A Bowl of Good: Defining the Partnership
ENT-0183 | Published February 08, 2012 | 6 pages Case
Collection: Darden School of Business
Katrina Didot is founder and owner of A Bowl of Good, an organic soup business in Harrisonburg, Virginia. A Bowl of Good has been part of a café selling original soups and other foods, and has also so... Read More
Bed Bath & Beyond: Extracting Cash from the "Meme Stock" Craze
F-2100 | Published February 10, 2025 | 14 pages Case
Collection: Darden School of Business
This case introduces Bed Bath & Beyond interim CFO Holly Etlin as she seeks to avoid a bankruptcy move for the retailer in early 2023. The company had just endured a difficult holiday shopping period ... Read More
California Closets: Rethink, Rebuild (B)
OM-1812 | Published January 13, 2025 | 4 pages Case
Collection: Darden School of Business
This case, a follow-up to "California Closets: Rethink, Rebuild (A)" (UVA-OM-1810), examines how Peer Nielsen's recommendations led to significant improvements at California Closets and explores chall... Read More
Coworking in Scott's Addition: Capacity and Pricing Strategy (B)
OM-1695 | Published September 28, 2020 | 5 pages Case
Collection: Darden School of Business
These cases follow Emilia Nguyen—newly-appointed CEO of her family’s third-generation real estate business in the historic district of Scott’s Addition in Richmond, Virginia—as she prepares her propos... Read More
Roche Holding AG: Funding the Genentech Acquisition
F-1645 | Published March 22, 2011 | 16 pages Case
Collection: Darden School of Business
This case examines the decision by the Swiss pharmaceutical Roche Holding AG (Roche) to offer a record $42 billion bond in February 2009. In light of a pending acquisition of US biotechnology leader G... Read More
J&L Railroad: The Board Meeting
F-1605 | Published October 09, 2009 | 14 pages Case
Collection: Darden School of Business
This short case could be handed out at the end of class discussion on “J&L Railroad” [UVA-F-1053] in preparation for the following class, or if students are more experienced with hedging and option pr... Read More
"A Wise Latina": Sonia Sotomayor’s Journey to the Supreme Court (C)
OB-1431 | Published June 06, 2024 | 3 pages Case
Collection: Darden School of Business
This case set uses the example of Supreme Court of the United States (SCOTUS) Justice Sonia Sotomayor to discuss issues of communicating identity at work and to explore possible options for impression... Read More
Husk Power Systems: Scaling Up a Start-Up
OM-1415 | Published October 11, 2011 | 9 pages Case
Collection: Darden School of Business
Husk Power Systems (HPS) provides technologies that generate and distribute electrical power to rural villages in India. Since 2007, HPS has installed 60 mini power plants that power 25,000 households... Read More
Cold Opportunity (A): The Nils Bergqvist Story
ENT-0119 | Published July 30, 2009 | 3 pages Case
Collection: Darden School of Business
Suitable for MBA and executive learners, this case series presents a narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland uses his ... Read More
Fair Play at Home Plate: Negotiating the Creation of an International Draft—Rob Manfred
S-0447 | Published May 23, 2024 | 9 pages Case
Collection: Darden School of Business
Rob Manfred, commissioner of Major League Baseball (MLB), is engaged in high-stakes negotiation with the Major League Baseball Players Association (MLBPA) over the possible creation of a first-ever in... Read More
"A Wise Latina": Sonia Sotomayor’s Journey to the Supreme Court (B)
OB-1430 | Published June 06, 2024 | 13 pages Case
Collection: Darden School of Business
This case set uses the example of Supreme Court of the United States (SCOTUS) Justice Sonia Sotomayor to discuss issues of communicating identity at work and to explore possible options for impression... Read More
The University of Virginia Health System: The Next Generation of Quality Care and Patient Safety (B)
OM-1610 | Published May 15, 2019 | 21 pages Case
Collection: Darden School of Business
This case, a follow-up to "The University of Virginia Health System: The Next Generation of Quality Care and Patient Safety (A)" (UVA-OM-1608) continues to follow the University of Virginia Health Sys... Read More
J&L Railroad
F-1053 | Published June 23, 1994 | 13 pages Case
Collection: Darden School of Business
Because of the regulatory environment in the railroad industry, J&L Railroad's profitability is dependent upon the price of diesel fuel. In this case, the student must decide how much of next year's e... Read More
Crocs, Inc., 2022: Déjà Vu All Over Again
F-2066 | Published January 30, 2024 | 18 pages Case
Collection: Darden School of Business
This case introduces Andrew Rees, CEO of Crocs, Inc., who is facing a challenge following the COVID-19 pandemic. Crocs had performed exceptionally well during the pandemic lockdowns: core product reve... Read More
Flipkart: An Entrepreneurial Culture Built to Last?
S-0425 | Published March 18, 2024 | 11 pages Case
Collection: Darden School of Business
Kalyan Krishnamurthy, CEO of Flipkart Internet Private Limited (Flipkart), the fast-growing Indian e-commerce company, looked at the numbers on his computer screen and shook his head. It was November ... Read More
Cold Opportunity (C): The Absolut ICEBARS Story
ENT-0121 | Published July 30, 2009 | 4 pages Case
Collection: Darden School of Business
Suitable for MBA and executive learners, this case series presents an engaging narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland... Read More
WillowTree: Product Driven with a Project Mindset (B)
S-0446 | Published January 18, 2024 | 9 pages Case
Collection: Darden School of Business
This case, a follow-up to "WillowTree: Project Driven with a Product Mindset (A)" (UVA-S-0338), examines WillowTree, a digital products company that is navigating the implications of employees returni... Read More
A Supreme Case of Coolness?
M-1006 | Published August 26, 2020 | 13 pages Case
Collection: Darden School of Business
This case uses Supreme, a skater-clothing brand from New York City, and a framework for understanding the concept of "coolness" (see "A General Theory of Coolness," UVA-M-0953), which is the cornersto... Read More
WillowTree: Project Driven with a Product Mindset (A)
S-0338 | Published October 02, 2020 | 13 pages Case
Collection: Darden School of Business
WillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital p... Read More
American Home Products: Signal Detection (A)
OB-1377 | Published February 26, 2025 | 5 pages Case
Collection: Darden School of Business
This case set examines the challenges that leaders at American Home Products Corporation (AHP) face after evidence surfaces regarding potentially fatal side effects of two of its drugs: Pondimin (fenf... Read More
Lyft and Autonomous Vehicles: A Fast Lane to Growth?
OM-1846 | Published September 19, 2025 | 9 Pages Case
Collection: Darden School of Business
This case explores Lyft’s strategic position in the autonomous vehicle (AV) industry as it competes against ride-sharing market leader Uber. It introduces Jeremy Bird, executive vice president of driv... Read More
Port of Singapore Authority: Ideology vs. Pragmatism—Trade and Geopolitics in the Malacca Strait
S-0351 | Published July 13, 2021 | 18 pages Case
Collection: Darden School of Business
This case describes the growth of the Asian ports industry between 2015 and 2020 and the impact of escalating US-China trade tensions and rising Chinese direct investments on regional port competition... Read More
Dennis Paustenbach: I Never Thought of It as Work
OB-0988 | Published August 22, 2009 | 18 pages Case
Collection: Darden School of Business
Suitable for graduate level and executive education programs, this undisguised case describes the life of Dennis Paustenbach, president and CEO of ChemRisk, and what, to his mind, is the typical life ... Read More
Chandpur Enterprises Limited, Paper Division
OM-1438 | Published January 12, 2011 | 7 pages Case
Collection: Darden School of Business
One month after joining the family business -- a recycled paper manufacturer in Chandpur, India -- a recent graduate must confront an arcane inventory ordering process that has led to both a stock-out... Read More
LVMH: The Scope of Luxury
S-0423 | Published September 27, 2023 | 2 pages Case
Collection: Darden School of Business
Suitable for MBA-level classes, this is one of several short strategy-focused "live" cases that require students to collect data and information from public sources in order to do an analysis around d... Read More
The NBA, China, and Social Media: What Are the Rules of the Game?
E-0459 | Published January 20, 2021 | 7 pages Case
Collection: Darden School of Business
The protagonist of this case, the general manager of the Golden State Warriors, an NBA dynasty, must contend with the recent controversy between China (the People's Republic of China, or PRC) and the ... Read More
Growing a Team at LandCare: Excellence in the Field
OB-1284 | Published July 22, 2019 | 25 pages Case
Collection: Darden School of Business
In October 2018, Mike Bogan, CEO of LandCare, a nationwide commercial landscaping firm, was concerned about the significant headwinds facing not only LandCare but the entire landscaping industry at th... Read More
Crocs, Inc.
F-1589 | Published August 20, 2009 | 14 pages Case
Collection: Darden School of Business
This case forces students to examine the drivers of value, particularly growth and margins. It is also effective at drawing attention to the relationship between terminal value assumptions and value c... Read More
Progressive Insurance: Making Pay As You Drive a Snap for Consumers
M-0873 | Published July 30, 2014 | 21 pages Case
Collection: Darden School of Business
Heather Day, a marketing director and brand manager, must evaluate her options for Progressive Insurance’s next Snapshot product advertising campaign. Working on a limited budget, Day must select betw... Read More
Community Building: Advocacy and the Making of a Trauma Center at the University of Chicago
S-0465 | Published December 18, 2024 | 13 pages Case
Collection: Darden School of Business
This case provides an overview of how community activists persuaded the University of Chicago Medical Center (UCMC) to open a Level 1 trauma center on its Hyde Park campus. Previously, the South Side ... Read More
Argamassa Construction Materials (B): Epilogue
OB-1077 | Published August 12, 2015 | 4 pages Case
Collection: Darden School of Business
In the B case, Santiago recounts his approach to the difficult conversation with his boss. He shares what he believed was the problem at the firm and presents a plan to turn things around. The materia... Read More
Tork Corporation: Competitive-Cost Analysis
OM-1171 | Published April 04, 2005 | 8 pages Case
Collection: Darden School of Business
This disguised case examines the issue of outsourcing to a low-cost country based on a thorough analysis of competitive-cost drivers. The case demonstrates that labor cost is only one potential advant... Read More
Using AI to Assess Creative Concepts
M-1055 | Published August 07, 2024 | 11 pages Case
Collection: Darden School of Business
In this case, students use generative AI in a hands-on scenario to analyze its role in making creative decisions. Students assume the part of Julie Daum, the chief marketing and communications officer... Read More
Nike: Retaining Talent and Managing a Brand
E-0485 | Published January 27, 2023 | 10 pages Case
Collection: Darden School of Business
In 2021, Nike had lost some of the top female athletes it had sponsored, including WNBA two-time champion Breanna Stewart and gymnast Simone Biles. The reasons for the departures, which had taken plac... Read More
Tottenham Hotspur: Fielding Controversy
M-1058 | Published August 27, 2025 | 10 Pages Case
Collection: Darden School of Business
Set in mid-October 2023, the case places students in the shoes of Donna Cullen, executive director of the London-based Tottenham Hotspur Football Club. In collaboration with the club’s chair and CEO D... Read More
Black Entertainment Television: Creating, Building, Extending and Protecting a Brand
S-0108 | Published January 07, 2004 | 13 pages Case
Collection: Darden School of Business
Robert L. Johnson accomplished what many thought couldn't be done: he founded a company that leveraged managerial talent, largely African American, and grew into one of the leading media companies in ... Read More
Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (A)
M-0654 | Published September 28, 2001 | 4 pages Case
Collection: Darden School of Business
This case is a condensed version of UVA-M-0452. The case describes Procter & Gamble's adoption of value pricing, Wal-Mart's introduction of premium store brands, and the evolution of Wal-Mart's relati... Read More
Uniting Worlds: Microsoft's Acquisition of Activision
S-0411 | Published March 18, 2025 | 13 pages Case
Collection: Darden School of Business
Set in 2023, this case explores the merger between Microsoft Corporation (Microsoft) and Activision Blizzard, Inc. (Activision), two of the largest companies in the video game industry. The merger cou... Read More
Shiftsmart: Opportunity for Fractional Labor
OM-1814 | Published October 09, 2024 | 12 pages Case
Collection: Darden School of Business
Marcus Trenholm had just joined the customer success team at Shiftsmart, a company that fractionalized labor and connected gig workers with jobs and shifts. To determine whether a job was fractionaliz... Read More
Common Wealth Crush: Pricing for Profit
C-2513 | Published July 09, 2025 | 13 Pages Case
Collection: Darden School of Business
At the beginning of 2024, Common Wealth Crush Co. (CWC) is wrapping up its first year of full-time production after managing the rapid launch of a custom crush production facility, tasting room, priva... Read More
Team Dynamics at Initech
OB-0876 | Published September 18, 2006 Case
Collection: Darden School of Business
Someone wise once said, "A job worth doing is worth doing together." Yet why is it so difficult to work together as a team? This case presents the story of a team whose relationships are strained and ... Read More
Starbucks Corporation (A)
S-0175 | Published October 13, 2010 | 19 pages Case
Collection: Darden School of Business
The issue in this case is whether it is realistic for Starbucks to continue to be a high-growth company. Questions raised are whether all growth is good; whether bigger is always better; whether busin... Read More
TONA Foundry
OM-1348 | Published September 12, 2008 | 4 pages Case
Collection: Darden School of Business
This case and “DOSA Motor Manufacturing” (UVA-OM-1349) provide data for the parties in a negotiation exercise. DOSA is seeking to buy a die-cast aluminum housing for a new motor design and has initiat... Read More
Cold Opportunity (B): The ICEHOTEL Story
ENT-0120 | Published July 30, 2009 | 2 pages Case
Collection: Darden School of Business
Suitable for MBA and executive learners, this case series presents an engaging narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland... Read More
Foreign Ownership of U.S. Treasury Securities
F-1477 | Published October 11, 2005 | 22 pages Case
Collection: Darden School of Business
In 2004, for the first time, foreigners owned more than half of privately held U.S. public debt, mostly in the form of marketable U.S. Treasury securities. In internal discussions at the U.S. Treasury... Read More
WD-40 Company: The Squeak, Smell, and Dirt Business (B)
OB-0765 | Published November 11, 2002 Case
Collection: Darden School of Business
In the fall of 1999 Garry Ridge, the newly appointed CEO of WD-40 Company, wanted to rejuvenate the company and stimulate its employees to look beyond the firm's relatively narrow focus of the last 43... Read More
Wm. Wrigley Jr. Company
F-1607 | Published March 24, 2010 | 23 pages Case
Collection: Darden School of Business
Recommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It is designed to be used with "Mars, Incorporated" (UVA-F-1612), but it can also be used on its own. H... Read More
Maverick Lodging
C-2160 | Published April 11, 2002 | 17 pages Case
Collection: Darden School of Business
In this case, a hotel-management company assesses the initial effectiveness of its recently implemented balanced scorecard system. The case gives students exposure to (1) determining an appropriate ma... Read More
WD-40 Company: The Squeak, Smell, and Dirt Business (A)
OB-0764 | Published November 11, 2002 | 9 pages Case
Collection: Darden School of Business
In the fall of 1999 Garry Ridge, the newly appointed CEO of WD-40 Company, wanted to rejuvenate the company and stimulate its employees to look beyond the firm's relatively narrow focus of the last 43... Read More
It's a Dirty Job ...
OM-1207 | Published March 08, 2005 | 11 pages Case
Collection: Darden School of Business
For five weeks, Michael "Mac" Ling had been at the Lexington, Virginia, plant of Darden Motor Works (DMW), interviewing production supervisors, quality experts, maintenance supervisors, and repair per... Read More
Reynaldo Roche (A)
OM-1258 | Published February 11, 2008 | 7 pages Case
Collection: Darden School of Business
This four-case series follows a team through a weeklong kaizen event. The A case sets up the situation, and the B (UVA-OM-1259), C (UVA-OM-1260), and D (UVA-OM-1261) cases depict what happens on the s... Read More
Japanese Whisky: Over a Barrel?
S-0415 | Published October 30, 2024 | 9 pages Case
Collection: Darden School of Business
In January 2016, Suntory Holding Ltd. (Suntory) CEO, Takeshi Niinami acknowledged that it would take 10 years for the company to replenish the stock of its Suntory brand Japanese age-statement whiskie... Read More
Value Line Publishing, October 2002
F-1403 | Published November 21, 2002 | 13 pages Case
Collection: Darden School of Business
This case follows the performance review and financial-statement-forecasting decisions of a Value Line analyst for the retail building-supply industry in October 2002. The case contrasts the strong op... Read More
DOSA Motor Manufacturing
OM-1349 | Published September 12, 2008 | 3 pages Case
Collection: Darden School of Business
This case and "TONA Foundry" (UVA-OM-1348) provide data for the parties in a negotiation exercise. DOSA is seeking to buy a die-cast aluminum housing for a new motor design and has initiated negotiati... Read More
Growth and Investments in Emerging Markets
GEM-0231 | Published December 16, 2024 | 33 pages Case
Collection: Darden School of Business
Investing in emerging markets (EMs) has been a cornerstone of globalization since the term was coined in the early 1980s. Capital flows to these fast-growing economies—through foreign direct investmen... Read More
Verve Motion: Powering the Human Workforce
OM-1801 | Published October 14, 2024 | 11 pages Case
Collection: Darden School of Business
Beth Schaefer and Ilya Mirman, vice presidents at Verve Motion, are preparing their presentation to PepsiCo Beverages North America (PBNA). Verve Motion is the developer of the SafeLift suit, the firs... Read More
Monopolization or Delivery on Mission (A)
OB-1156 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. A social enterpri... Read More
A Partner for Mary Washington: Glide with Cerner or Chart a New Path with Epic (B)
OM-1732 | Published November 09, 2021 | 1 pages Case
Collection: Darden School of Business
This case set focuses on a health system undergoing transformation and change. In 2015, Mary Washington Healthcare (Mary Washington) is the latest health care organization to plan to upgrade its elect... Read More
Corning Incorporated: Accelerating 160 Years of Innovation
OM-1510 | Published February 02, 2014 | 14 pages Case
Collection: Darden School of Business
Less than six months into his new role as innovation officer for Corning Incorporated (Corning), Marty Curran was worried. Corning had just announced an across-the-board restructuring in anticipation ... Read More
Analytics at Spetses Shipping: Navigating the Waves of Uncertainty
QA-0977 | Published August 22, 2024 | 6 pages Case
Collection: Darden School of Business
In this case, a shipping broker must decide where to relocate his tanker to find new cargo. The ship is currently based in the United Kingdom, and he can either send it to the Baltic or the Mediterran... Read More
1930–1933: The Great Depression and the End of “Orthodoxy” (A)
F-1904 | Published October 15, 2019 | 42 pages Case
Collection: Darden School of Business
In February 1933, President Herbert Hoover reviewed the past four years of his administration. He had met a stock market crash and a recession that worsened into the Depression with actions out of the... Read More
Brand Activism at Starbucks—A Tall Order?
M-0964 | Published July 10, 2018 | 16 pages Case
Collection: Darden School of Business
In April 2017, Kevin Johnson took over the reigns as CEO of Starbucks, the iconic coffee giant. He faced a number of key decisions to keep the global retail giant competitive, but one in particular lo... Read More
Out for Blood: Tyler Shultz and Theranos (E)
E-0444 | Published September 22, 2020 | 1 pages Case
Collection: Darden School of Business
This brief case concludes the story in "Out for Blood: Tyler Shultz and Theranos (D)" (UVA-E-0443). Tyler Shultz was in a terrible position because he acted as a whistleblower about Theranos and it... Read More
Shiftsmart: Redefining Job Access and Labor Management
OM-1762 | Published October 03, 2022 | 9 pages Case
Collection: Darden School of Business
In January 2022, Shiftsmart cofounder and CEO Aakash Kumar wanted to capitalize on the company’s momentum. Shiftsmart connected workers on a shift-by-shift basis to some of the world’s largest corpora... Read More
Land O'Lakes: The Search for Growth
S-0248 | Published May 29, 2015 | 5 pages Case
Collection: Darden School of Business
This field-based case is one of three available case-based simulations that can be used as the basis for a multisession course on design thinking (alongside “Design Thinking at Arena Industries: Desig... Read More
Counterfeits and E-Commerce: Why Even Build It?
OM-1753 | Published February 28, 2022 | 8 pages Case
Collection: Darden School of Business
This public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's ... Read More
Black Cards and Banking
F-1870 | Published May 20, 2019 | 10 pages Case
Collection: Darden School of Business
Cecilia and Luke were recently married and were beginning to build a life together. Although they were complete opposites, they had been able to work through their differences and have a good relation... Read More
Teletech Corporation, 2005
F-1485 | Published November 17, 2005 | 15 pages Case
Collection: Darden School of Business
This case serves as part of an introduction to estimating investors’ required rates of return. It should follow one or two class sessions covering the techniques for estimating WACC. The numerical cal... Read More
The South Sea Bubble and the Rise of the Bank of England (A)
F-1820 | Published July 30, 2018 | 27 pages Case
Collection: Darden School of Business
In October 1720, John Hanger, governor of the Bank of England (BoE), and his fellow directors confronted the imminent collapse of the South Sea Company (SSC). The SSC directors urgently appealed to th... Read More
Vignettes: Board Dynamics and Culture (A)
S-0349 | Published April 05, 2021 | 13 pages Case
Collection: Darden School of Business
The realities of boardroom dynamics can often reveal a different story than how things appear on paper. Boards need the right dynamics and culture to effectively carry out their responsibilities. At t... Read More
Looking for the Fast Break: The WNBA Nears a Quarter Century
E-0491 | Published March 01, 2023 | 10 pages Case
Collection: Darden School of Business
In 2019, as it approached its 25th year, the Women's National Basketball Association (WNBA) faced many challenges. The players were disenchanted with subpar salaries, facilities, and amenities, as wel... Read More
Conflicting Loyalties: Friends Helping Friends? (A)
OB-1375 | Published February 09, 2022 | 2 pages Case
Collection: Darden School of Business
As a senior project manager for the Colombian office of a consulting services firm, Lucia is responsible for hiring decisions regarding junior consultants. During a recent recruitment process, Lucia f... Read More
Bellaire Clinical Labs, Inc. (B)
C-2179 | Published March 08, 2004 | 4 pages Case
Collection: Darden School of Business
This case goes well with "Bellaire Clinical Labs, Inc. (A)" (UVA-C-2178) in a module on budgeting and strategic profitability analysis or flexible expense budgeting. ... Read More
Corteva Agriscience: Seeding a New Company (B)
BC-0296 | Published December 13, 2022 | 4 pages Case
Collection: Darden School of Business
This case, a follow-up to “Corteva Agriscience: Seeding a New Company (A)” (UVA-BC-0295), provides an epilogue to the story of Jim Collins, CEO of Corteva Agriscience (Corteva), and a look at the ongo... Read More
1720: John Law and the Mississippi Bubble (A)
F-1812 | Published August 01, 2018 | 21 pages Case
Collection: Darden School of Business
John Law had fled to safety in Brussels, Belgium, in December 1720. His furtive exit from France confirmed for many people that he was a criminal. Yet only months before, he had been hailed as a finan... Read More
Argamassa Construction Materials (A)
OB-1076 | Published August 12, 2015 | 5 pages Case
Collection: Darden School of Business
How does a high-performing manager move from admiring his boss to feeling like walking away from the position and company? This is a powerfully rich case that describes a manager's leadership style in... Read More
CalPERS versus Mercury News: Disclosure Comes to Private Equity
F-1438 | Published April 15, 2004 | 20 pages Case
Collection: Darden School of Business
In November 2002, a California state court required the California Public Employees' Retirement Systems (CalPERS) to publicly report its returns on private-equity investments. This case examines the c... Read More
JetBlue Airways versus American Airlines: A Competitive Dynamics Game
S-0250 | Published May 20, 2015 | 3 pages Case
Collection: Darden School of Business
This exercise has been used in Darden's first-year strategy course in conjunction with the "JetBlue Airways versus American Airlines" case series and is appropriate for any strategy course in a module... Read More
Wilson Family Foundation
F-1899 | Published February 28, 2020 | 10 pages Case
Collection: Darden School of Business
An up-and-coming staffer at a small family foundation was considering whether to recommend a corporate bond investment to the foundation’s investment committee. Her exploration was inspired by an arti... Read More
Apple Inc.: The Future of the Mac
S-0340 | Published October 08, 2020 | 15 pages Case
Collection: Darden School of Business
This case uses Apple Inc. (Apple) and its Mac line of personal computers (PCs) to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In spring 2020... Read More
A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19
OM-1708 | Published November 30, 2020 | 11 pages Case
Collection: Darden School of Business
N95 masks are an important aspect in the fight to prevent the spread of COVID-19 due to the virus’s contagious nature. Coronavirus is a flu disease. It affects the respiratory tract of a person’s body... Read More
Keisha Y. Taylor
OB-1372 | Published May 03, 2021 | 2 pages Case
Collection: Darden School of Business
This fictional case introduces Keisha Y. Taylor, an associate at Century Consulting Corporation (CCC) focused on proving her credibility and advancing through the firm. The case describes her work eth... Read More
Britannia Chemicals PLC (B): The Merseyside and Antwerp Projects
F-1976 | Published June 21, 2021 | 11 pages Case
Collection: Darden School of Business
Britannia Chemicals was under pressure from investors to improve its financial performance because of the accumulation of the firm’s common shares by a well-known corporate raider. Earnings had fallen... Read More
Improving the Body Imaging Division at the University of Virginia Health System
OM-1597 | Published July 03, 2018 | 3 pages Case
Collection: Darden School of Business
This field-based case explores the University of Virginia's Body Imaging Division (BID) along with the group's new director, Arun Krishnaraj, who is trying to assess and ameliorate the frustrations, c... Read More
A Partner for Mary Washington: Glide with Cerner or Chart a New Path with Epic (A)
OM-1731 | Published November 09, 2021 | 7 pages Case
Collection: Darden School of Business
This case set focuses on a health system undergoing transformation and change. In 2015, Mary Washington Healthcare is the latest health care organization to plan to upgrade its electronic health recor... Read More
The Panic of 1907 and the High Tide of Progressivism (A)
F-1781 | Published October 17, 2017 | 30 pages Case
Collection: Darden School of Business
In June 1913, President Woodrow Wilson confronts a legislative deadlock over terms to define a new Federal Reserve Bank for the United States. The recent Panic of 1907 triggered a major civic reaction... Read More
Goldman Sachs Goes to Rikers Island
F-1807 | Published August 11, 2017 | 16 pages Case
Collection: Darden School of Business
Yi Hua, the leader of an impact-investing initiative at Goldman Sachs, was examining a new financial arrangement in a proposed public-private partnership called the Rikers Island Social Impact Bond (S... Read More
Elroy Air: A Start-Up Gets Off the Ground
OB-1448 | Published April 25, 2024 | 11 pages Case
Collection: Darden School of Business
This case takes the perspective of David Merrill, an entrepreneur and cofounder of Elroy Air (Elroy), a San Francisco start-up in the advanced air mobility (i.e., autonomous flight) industry. Elroy’s ... Read More
Bitcoin: Investment or Illusion?
F-1819 | Published December 08, 2017 | 18 pages Case
Collection: Darden School of Business
The case describes a hypothetical hedge fund manager who is examining whether to invest in bitcoin. The case discusses potential risks and rewards of investing in bitcoin, the role of bitcoin and digi... Read More
The Battle for Logan Airport: American Airlines versus JetBlue (C)
S-0118 | Published October 08, 2004 | 2 pages Case
Collection: Darden School of Business
The entrance of JetBlue into the Boston area low-cost carrier market in 2004 is viewed as a direct attack on Major airlines and prompts American Airlines to decide whether or not to respond and if so,... Read More
Autozone: How Long Will They Be In The Zone?
M-0730 | Published September 26, 2005 | 5 pages Case
Collection: Darden School of Business
Bad news for AutoZone: until recently the sales and store count leader in the retail auto parts category, AutoZone has been surpassed by Advance Auto Parts; Wall Street has punished AutoZone and is pr... Read More
Should We Go For It?
OB-1364 | Published October 15, 2021 | 2 pages Case
Collection: Darden School of Business
This case follows Sarah Johnson, who has just accepted the position as an intern in the offensive analytics division for the Dallas Cowboys. After gathering all the data she could find for the NFL bet... Read More
Donatella Cinelli Colombini: “A Volcano of Ideas”
OB-1290 | Published August 27, 2019 | 20 pages Case
Collection: Darden School of Business
This field-based case offers the experiences of a historic winery in Tuscany, Italy, to set the stage for how the leader's philosophy affects all aspects of the company, as well as how those practices... Read More
Introduction to Consolidation Accounting: Google's Acquisition of Waze
C-2354 | Published August 26, 2015 | 8 pages Case
Collection: Darden School of Business
When Google purchased Israel-based Waze on June 11, 2013, many wondered how the quirky start-up had even gotten noticed. The answer was its product, an app launched from Ra'anana, Israel, that connect... Read More
Free Agency (A)
OB-1359 | Published September 29, 2021 | 2 pages Case
Collection: Darden School of Business
This case set challenges students to consider the upcoming free agency decision-making of an NBA team by conducting some basic statistical analyses of three possible targets, all of whom are upcoming ... Read More
Atlas Air: Shipping at Preferred Cost
F-2057 | Published October 17, 2023 | 22 pages Case
Collection: Darden School of Business
The case is centered on a July 2022 bid from a private equity consortium led by Apollo Global Management (Apollo) to acquire Atlas Air, a major air transportation company whose services spanned commer... Read More
Corteva Agriscience: Communicating R & D Strategy to a Global Organization
BC-0275 | Published April 30, 2021 | 29 pages Case
Collection: Darden School of Business
This case explores Corteva Agriscience’s (Corteva’s) research and development (R & D) organization, and the work of Wendy Srnic, global leader of Integrated Field Sciences (IFS); Kate Irvin, Corteva’s... Read More
The Panic of 1791: Hamilton's Reports and the Rise of Faction (B)
F-1784 | Published November 07, 2017 | 10 pages Case
Collection: Darden School of Business
On December 5, 1791, Secretary of the Treasury Alexander Hamilton presented to Congress his "Report on the Subject of Manufactures," which proposed significant government support for nascent American ... Read More
The Jacobs Division 2010
F-0243 | Published October 12, 2003 | 9 pages Case
Collection: Darden School of Business
This case examines the capital budgeting framework used in a large specialty chemical company. It presents the reader with issues related to using multiple discount rates to examine projects and how c... Read More
Schindler Elevator Corporation
OM-1593 | Published March 26, 2018 | 12 pages Case
Collection: Darden School of Business
This case provides the opportunity for a comprehensive analysis in a service operations strategy course. It touches on subjects including the customer value proposition, profitability, employee manage... Read More
Dare to Experiment: The Scientific Approach to Consumer Behavior
M-0951 | Published August 02, 2017 | 4 pages Case
Collection: Darden School of Business
This is a collection of four caselets that aim to provide a rich discussion around why experimentation in business is important and how it can be properly designed to improve short-term tactical and l... Read More
The Panic of 1791: Hamilton's Reports and the Rise of Faction (A)
F-1783 | Published November 07, 2017 | 24 pages Case
Collection: Darden School of Business
On December 5, 1791, Secretary of the Treasury Alexander Hamilton presented to Congress his "Report on the Subject of Manufactures," which proposed significant government support for nascent American ... Read More
A Dolphin Bullied: Jonathan Martin's NFL Experience in Miami (B)
E-0481 | Published June 24, 2022 | 8 pages Case
Collection: Darden School of Business
This case should be used after students have read "A Dolphin Bullied: Jonathan Martin's NFL Experience in Miami (A) (UVA-E-0477). It provides a brief update on actions taken by different stakeholders ... Read More
GlobalGiving
M-0938 | Published April 20, 2017 | 17 pages Case
Collection: Darden School of Business
Nonprofits are facing a growing challenge to retain donors. At a time when acquiring a new donor is three times as expensive as retaining an existing donor and donor attrition stands at an all-time hi... Read More
A Pig in a Poke? Shuanghui’s Acquisition of Smithfield
S-0330 | Published July 22, 2020 | 10 pages Case
Collection: Darden School of Business
This case stars Long Wan, chairman and CEO of Shuanghui International (Shuanghui), as he works through the postmerger integration of the newly acquired US-based Smithfield Foods (Smithfield). Wan must... Read More
Almost Heaven? West Virginia State Pension Funds and Investing in Equity
F-2092 | Published April 17, 2025 | 10 pages Case
Collection: Darden School of Business
This case explores asset allocation of a portfolio and the associated diversification using the West Virginia’s state pension funds’ possible move into equity investments after previously holding only... Read More
LG Investments, LLC: A Family Business in Generational Transition (A)
ENT-0123 | Published September 24, 2009 | 3 pages Case
Collection: Darden School of Business
This case could be used in courses about entrepreneurship and managing small businesses. The founder and patriarch of a family business is confronted by his children regarding succession, equitable di... Read More
Investing in Water: A Conversation with Brian Richter
GEM-0217 | Published February 29, 2024 | 15 pages Case
Collection: Darden School of Business
In the 21st century, “investing in water” has garnered more and more attention, as water scarcity grows more widespread. To get a better understanding of how the environmental community thinks about t... Read More
Founder Mode Versus Manager Mode: The Airbnb Growth Challenge
ENT-0241 | Published April 25, 2025 | 8 pages Case
Collection: Darden School of Business
In September 2024, Airbnb, Inc. (Airbnb), CEO Brian Chesky unintentionally ignited a fierce debate in management circles when he explained how he had shifted his leadership approach to what he called ... Read More
Helios Solar
F-2097 | Published January 15, 2025 | 19 pages Case
Collection: Darden School of Business
The case presents a procurement manager at a solar panel distributor and installer company, Helios Solar, with a dilemma on what supplier to use. Two different supply channels are characterized by dif... Read More
Oli: Can Artificial Intelligence Support Personal Well-Being?
OB-1465 | Published July 23, 2024 | 19 pages Case
Collection: Darden School of Business
Set in March 2024, this case asks students to take the perspective of Oli cofounder and CEO Sathish Gangichetty as he approaches an impact investor for seed funding. Oli is an app that draws on artifi... Read More
BandyWorks (A): Founding a New Business (Guided by the Past)
ENT-0173 | Published February 01, 2012 | 6 pages Case
Collection: Darden School of Business
Now in his mid-40s, Tom Bandy was not a novice entrepreneur. He was a veteran of the IT revolution two decades earlier. He had started a company after college that successfully exploited a market nich... Read More
Bill Miller and Value Trust
F-1481 | Published November 14, 2005 | 17 pages Case
Collection: Darden School of Business
Set in the autumn of 2005, this case recounts the remarkable performance record of Value Trust, a mutual fund managed by William H. "Bill" Miller III at Legg Mason, Inc. The case describes the investm... Read More
Hybritech Incorporated (A)
F-0792 | Published March 28, 1988 | 18 pages Case
Collection: Darden School of Business
This negotiation case is meant to be used in conjunction with "Eli Lilly and Company" (F-0794); half the class works from one case and half from the other. Lilly is considering acquiring Hybritech, bu... Read More
LG Investments, LLC: A Family Business in Generational Transition (B)
ENT-0124 | Published September 24, 2009 | 2 pages Case
Collection: Darden School of Business
This case is suitable for courses in entrepreneurship and managing small or family businesses. It follows ENT-0123, the (A) case, and raises further issues about family demands for larger dividends, f... Read More
Eli Lilly and Company
F-0794 | Published March 28, 1988 | 17 pages Case
Collection: Darden School of Business
This negotiation case is meant to be used in conjunction with "Hybritech, Incorporated (A)" (UVA-F-0792); half the class works from one case and half from the other. Lilly is considering acquiring Hyb... Read More
The Procter & Gamble Company: Investment in Crest Whitestrips Advanced Seal
F-1670 | Published July 27, 2012 | 12 pages Case
Collection: Darden School of Business
A financial analyst for Procter & Gamble must report on the prospects and implications of a new teeth-whitening product. Beyond a realistic profit-and-loss forecast and baseline net present value, he ... Read More
Balancing Social Goals and Financial Viability: "Both Have to Coexist and Work Well—No Point Cribbing About It" (A)
OB-1138 | Published February 28, 2010 | 12 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In this case, a c... Read More
Perdue Farms, Incorporated
M-0189 | Published April 02, 1978 | 15 pages Case
Collection: Darden School of Business
Perdue Farms, the highly successful marketer of brand-name chicken, is considering the introduction of a chicken hot dog to the market. The decision is complicated by a variety of factors, including t... Read More
Battalion Chief James Scott of the Lynchburg Fire Department
OB-0625 | Published February 24, 1997 | 17 pages Case
Collection: Darden School of Business
James Scott, one of two sector commanders at the Lynchburg (Virginia) Fire Department, is about to retire. Since Scott had been promoted to this position, he had tried to inculcate a new management st... Read More
A Guide to Taxation and Management Decisions
C-2185 | Published August 09, 2004 | 19 pages Case
Collection: Darden School of Business
This guide provides an overview of tax planning, the tax system, and tax laws. It can be used as a supplement to "Taxes and Business Strategy: A Planning Approach," by Myron Scholes, Mark Wolfson, Mer... Read More
A Dream Job? Alyssa Smith’s Challenges in Motherhood and MBB (B)
OB-1470 | Published October 14, 2024 | 1 pages Case
Collection: Darden School of Business
This case, a follow-up to "A Dream Job? Alyssa Smith’s Challenges in Motherhood and MBB (A)" (OB-1469), details Alyssa Smith's decision about how to proceed with her career: stick with the 27-7 demand... Read More
Six Sigma at Academic Medical Hospital (A)
OM-1058 | Published December 18, 2002 | 17 pages Case
Collection: Darden School of Business
For 10 years, Academic Medical Hospital's chief of staff had struggled to decrease the amount of time patients spend waiting in the ER. Now the hospital has adopted the Six Sigma to streamline emergen... Read More
Polaroid Corporation, 1996
F-1181 | Published April 04, 1997 | 20 pages Case
Collection: Darden School of Business
This case puts the student in the shoes of the recently appointed treasurer of Polaroid Corporation, who must consider several matters concerning the firm's debt policy. An immediate concern is the co... Read More
Harimann International
QA-0472 | Published September 04, 1995 | 10 pages Case
Collection: Darden School of Business
Harimann International, a small producer of finished textiles, receives a large, unexpected order at the beginning of the off-season. Unfortunately, none of the available embroiderers (subcontractors)... Read More
Harman International and KKR (A)
C-2305 | Published April 15, 2010 | 20 pages Case
Collection: Darden School of Business
When courted by KKR, Harman International was experiencing robust times. After several months of due diligence performed by KKR and its financial and legal partners, KKR announced that Harman Internat... Read More
Reynaldo Roche (D)
OM-1261 | Published February 11, 2006 | 5 pages Case
Collection: Darden School of Business
This four-case series follows a team through a weeklong kaizen event. The A case (UVA-OM-1258) sets up the situation, and the B (UVA-OM-1259), C (UVA-OM-1260), and D cases depict what happens on the s... Read More
Kitchenware.com
OM-1600 | Published July 25, 2018 | 5 pages Case
Collection: Darden School of Business
The president and founder of Kitchenware.com, reflects on her recent efforts to drive profitability with a more in-depth cost-to-serve analysis of her company. The need for continued sales growth, cou... Read More
Erika James: The Life and Career of an Associate Professor
OB-0957 | Published July 17, 2008 | 14 pages Case
Collection: Darden School of Business
Erika James had been in academe for nine years and was a tenured associate professor at the Darden School when she was asked to be the Associate Dean for Diversity, a new position at the school. She d... Read More
Managing Nonperforming Loans (A)
OB-1153 | Published February 28, 2015 | 3 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This case introdu... Read More
Pizza Hut Moscow
OM-0719 | Published April 24, 1992 | 20 pages Case
Collection: Darden School of Business
This case recounts the story of the opening of Pizza Hut Moscow, in 1991. The case details the decisions made as of spring 1992. The decisional issues in the case concern the transfer of control of th... Read More
Inflating Value (A)
OB-1150 | Published February 28, 2010 | 3 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In this case, an u... Read More
The Battle for Value, 2016: FedEx Corp. versus United Parcel Service, Inc.
F-1773 | Published February 13, 2017 | 17 pages Case
Collection: Darden School of Business
This case invites students to assess the financial performance of FedEx Corp. and United Parcel Service, Inc., two firms that have long competed for dominance in the overnight delivery industry. The c... Read More
Taking Private Equity Public: The Blackstone Group
C-2327 | Published November 04, 2011 | 19 pages Case
Collection: Darden School of Business
On the eve of the Blackstone Group’s much anticipated initial public offering (IPO), a Wall Street portfolio manager contemplates his commitment to purchase 20,000 units at $31.00 each. As one of the ... Read More
Defining Moments: Personnel Problems
OB-1209 | Published April 18, 2018 | 1 pages Case
Collection: Darden School of Business
The CEO of an investment management firm must decide what to do about inappropriate actions by two different employees. While both employees are strong performers, their actions implicate the values u... Read More
The Third Battle of Bull Run: The Disney's America Theme Park (B)
BC-0178 | Published January 29, 2001 | 5 pages Case
Collection: Darden School of Business
In the A case, Disney CEO Michael Eisner pondered whether to go forward with his plans for a U.S. history theme park called Disney's America, in Virginia. The case depicts the origins of the Disney i... Read More
VIZIO: Decision Brief (B)
S-0467 | Published January 21, 2025 | 6 pages Case
Collection: Darden School of Business
This B case follows an A case set in 2002, in which students considered how to design a value chain for VIZIO HOLDING CORP. (VIZIO) to capitalize on the opportunities afforded by new flat-screen techn... Read More
Defining Moments: Overheard at the Office
OB-1212 | Published May 10, 2018 | 1 pages Case
Collection: Darden School of Business
Note: This case contains language that some people may find offensive. It is left exactly as it was spoken in the real situation portrayed precisely because it is pertinent to how the situation affect... Read More
The Yield Curve and Growth Forecasts
GEM-0106 | Published March 07, 2011 | 8 pages Case
Collection: Darden School of Business
Fully updated through February 2025, in this case, the protagonist was sifting through the evidence on the predictive content of the yield curve. Did the current steepness of the yield curve mean that... Read More
Pyrex
OM-1323 | Published January 31, 2007 | 11 pages Case
Collection: Darden School of Business
The global sourcing department at World Kitchen faces a make/buy decision that could result in closing a 90-year-old facility in Pennsylvania. Concerns about labor costs and capital investment both co... Read More
Anna Pessah: Lean Thinking at Summit Funding (A)
OM-1569 | Published May 12, 2017 | 16 pages Case
Collection: Darden School of Business
This case was a runner-up in the Decision Sciences Institute (DSI) 2017 case competition. Anna Pessah, process engineer at Summit Funding (Summit), a mortgage-loan-processing company, is reflecting b... Read More
"Not an Option to Even Consider:" Contending with the Pressures to Compromise (A)
OB-1160 | Published February 28, 2010 | 6 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Focuses on a coun... Read More
Copyright or Right to Copy? (A)
OB-1143 | Published February 28, 2010 | 5 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to V... Read More
Lincoln Industries
OB-0914 | Published November 29, 2007 | 4 pages Case
Collection: Darden School of Business
What are the differences between being a good tactical leader and being a good strategic leader? As he nears retirement, Robert Lincoln muses about his successor at Lincoln Industries. The case descri... Read More
Salmones Puyuhuapi (A)
QA-0749 | Published October 18, 2010 | 13 pages Case
Collection: Darden School of Business
This case series is appropriate for undergraduate, MBA, executive education, and MBAExec audiences but is specifically designed for decision analysis, a first-year MBA core course. In the A case, Osva... Read More
Tostadas, Tortilla Chips, and Bank Loans: Wells Fargo and Salinas Y Salinas
S-0104 | Published September 16, 2003 | 22 pages Case
Collection: Darden School of Business
This case is designed to illustrate the methods that small-business lenders use to evaluate the creditworthiness of potential commercial borrowers. It is set in South Central Los Angeles, the commerci... Read More
Teamwork Turmoil
OB-0897 | Published May 24, 2007 Case
Collection: Darden School of Business
Not all groups are teams. That statement certainly applies to the learning team in this case study. Tony Marshall, a second-year learning team mentor, witnessed an interaction with the team last night... Read More
Pancho's Burritos (Abridged)
OM-1555 | Published September 14, 2016 | 3 pages Case
Collection: Darden School of Business
This case, an abridged version of "Pancho's Burritos" (UVA-OM-1539). Pancho's Burritos is a high-end fast-food restaurant located in Charlottesville, Virginia. Due to a recent surge in customers, the ... Read More
Debt-for-Control Investing in Asia: Nine Entertainment Company
F-1800 | Published July 18, 2017 | 20 pages Case
Collection: Darden School of Business
In October 2012, Australian media giant Nine Entertainment Company (NEC) was in the midst of a major debt renegotiation that would determine whether the company received a renewed chance to survive an... Read More
Aditya Kumar: Office Politics and Managing Upwards
IIMA-OB0236 | Published October 15, 2019 | 11 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case describes the predicament of Aditya Kumar, Vice President of Marketing at Green Living India Technologies Private Limited (GLIT), an organisa... Read More
Valuation of Netflix, Inc.
F-1610 | Published December 21, 2009 Case
Collection: Darden School of Business
Intended for MBAs, this case concerns the valuation of Netflix, Inc., which was the largest U.S. online movie rental subscription service in early 2009. After reviewing Netflix's historical financial ... Read More
SEC versus Goldman Sachs (A)
GEM-0101 | Published October 27, 2010 | 26 pages Case
Collection: Darden School of Business
In April 2010, the SEC brought fraud charges against Goldman Sachs for its structuring and marketing of Abacus 2007-AC1, a complex mortgage-related security. Less than two years after the onset of the... Read More
[NAV]igating PE Performance
F-2089 | Published August 29, 2024 | 15 pages Case
Collection: Darden School of Business
This case explores E&R Advisors, a multifamily investment management company, as its chief investment officer considers the increasing use by general partners (GPs) of net asset value (NAV) credit fac... Read More
Ubernomics (A)
GEM-0140 | Published October 19, 2015 | 18 pages Case
Collection: Darden School of Business
The rapid rise of app-based “ridesharing” services, led by San Francisco–based companies Uber and Lyft, had a disruptive effect on the existing market. Uber and Lyft dominated the ridesharing market i... Read More
IN-fusion, Inc.
F-1584 | Published March 04, 2009 Case
Collection: Darden School of Business
This case is designed as an introductory exercise to familiarize students with several methods used to value early-stage companies. The value of a young biotech company is compared under the venture c... Read More
Twitter, Inc.: Deal on Hold
QA-0965 | Published January 03, 2025 | 10 pages Case
Collection: Darden School of Business
This case puts students in the shoes of Chas Cocke, founder and portfolio manager of investment fund LB Partners (LB) as he evaluates the risks around investing in Twitter, Inc. (Twitter), stock in mi... Read More
Time for a Change: Chinese Diaper Maker DaddyBaby Faces COVID-19 (A)
S-0343 | Published March 23, 2021 | 16 pages Case
Collection: Darden School of Business
In late January 2020, Fuqing city officials approached Bin Lin, CEO of diaper manufacturer DaddyBaby, with a request that came straight from China's central government: In the face of the COVID-19 cri... Read More
Marketing a Pure Play E-Tailer: Historical Emporium Inc.
M-0901 | Published January 15, 2016 | 10 pages Case
Collection: Darden School of Business
The material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose,... Read More
H. J. Heinz: Estimating the Cost of Capital in Uncertain Times (RUSSIAN)
F-1943 | Published November 08, 2017 | 8 pages Case
Collection: Darden School of Business
This is a Russian translation of the January 6, 2016, version of UVA-F-1634. Given recent changes in market conditions and ongoing market uncertainty, an internal financial analyst at Heinz must estim... Read More
How Adobe Innovated Its Business Model and Blazed the Trail for the Digital Experience Platform
S-0453 | Published July 02, 2024 | 18 pages Case
Collection: Darden School of Business
In 2012, Adobe Systems Incorporated (Adobe) announced that moving forward, its product releases would be available only through the cloud and a subscription model. In 2024, many software companies are... Read More
Mary Washington Pediatrics
F-1877 | Published March 27, 2019 | 5 pages Case
Collection: Darden School of Business
This case follows the 2017 acquisition valuation of Mary Washington Pediatrics in Northern Virginia by two pediatricians, Natalia Juarez and Kirsten Atwood. The case provides a simple context for disc... Read More
Jack Drake's Question: What Makes a Great Executive Education Instructor?
PHA-0071 | Published August 28, 2012 | 4 pages Case
Collection: Darden School of Business
The faculty leader for the custom executive education (EE) program at a business school has received an e-mail from a program client asking him to remove a member of the program's teaching team. It ca... Read More
Controversy at K-State
OB-1343 | Published August 10, 2022 | 3 pages Case
Collection: Darden School of Business
In this case, students take on the role of the president of Kansas State University (K-State), a public university located in Manhattan, Kansas. In response to an offensive tweet from a university stu... Read More
Rhonda Delgado and the Compromised CEO (A) (SPANISH)
OB-1426 | Published August 28, 2022 | 2 pages Case
Collection: Darden School of Business
This is a Spanish translation of the December 27, 2016 version of UVA-OB-1168. This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please vis... Read More
BW Manufacturing Company
C-2294 | Published July 08, 2009 | 5 pages Case
Collection: Darden School of Business
A small manufacturer of gas grills is making final changes to its 2009 operating budget and considering several changes in pricing, advertising, and product availability. This short case addresses the... Read More
The Business Case for the F-22 Raptor
S-0188 | Published April 07, 2011 | 22 pages Case
Collection: Darden School of Business
The F-22 was the world's first fifth generation and most capable fighter aircraft. It combined very low observable stealth, supercruise speed, extreme agility, high tactical maneuver ceiling, and info... Read More
The Rockefeller Foundation: Innovative Finance and the Green Imperative
F-2014 | Published June 10, 2022 | 26 pages Case
Collection: Darden School of Business
Founded in 1913 by Standard Oil cofounder John D. Rockefeller Sr. and his son, John D. Rockefeller Jr., the Rockefeller Foundation (RF) had a long history of identifying major problems, convening unli... Read More
Arcadia Medical Center: Emergency Department Crowding (B)
OM-1469 | Published April 25, 2012 | 4 pages Case
Collection: Darden School of Business
In this B case, the emergency department crowding team analyzes and summarizes the data presented in the A case, and then proceeds to collect qualitative data on 15 different issues known to cause del... Read More
Harman International and KKR (B)
C-2311 | Published April 15, 2010 | 6 pages Case
Collection: Darden School of Business
This case provides the outcome of the scenario provided in the (A) case, C-2305, as KKR tries to get out of the deal with Harman due to its declining profit margins. At stake for KKR is the $225 termi... Read More
Orion Controls (B)
QA-0603 | Published November 01, 2002 | 2 pages Case
Collection: Darden School of Business
Avion is interested in a new valve to manage the highly volatile phenol in its production process. Avion and Orion strike a deal for Orion to try to produce these valves. There are time, engineering, ... Read More
Profit Maximization and Layoffs
OB-1167 | Published February 28, 2010 | 1 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Dennis is a member... Read More
The Case-Centric Classroom: Good Career Preparation?
S-0381 | Published June 10, 2022 | 3 pages Case
Collection: Darden School of Business
This case follows Andy, a second-year MBA student who has just received a job offer and is looking for guidance on how to leverage his remaining schooling to become a successful manager upon graduatio... Read More
Defining Moments: Taken Advantage Of
OB-1299 | Published October 30, 2019 | 2 pages Case
Collection: Darden School of Business
Karen Miner is a partner at a management consulting firm, and she is becoming increasingly resentful of another partner who consistently prioritizes their family life, while letting others pick up the... Read More
State Farm Insurance: Taking the Reins (A)
S-0120 | Published July 07, 2002 | 4 pages Case
Collection: Darden School of Business
Joann Smith had risen to assistant brand manager at Bank One over seven years. Smith decided to follow in her father's footsteps and take over a State Farm Insurance agency in Lake Edna, Missouri. The... Read More
Is Governance the Key to the Metaverse?
OM-1777 | Published October 06, 2022 | 5 pages Case
Collection: Darden School of Business
Bridget Lively, an information technology consultant, was intrigued by new ideas involving potential applications of “markets” to societal problems. An avid Wikipedia editor and previously very active... Read More
Fisher Manufacturing Company (A)
OM-1598 | Published July 05, 2018 | 3 pages Case
Collection: Darden School of Business
Dorothy Hoffman, plant manager for the Clarksburg, Virginia, location of Fisher Manufacturing Company (Fisher), had a problem: her plant was repeatedly failing to improve its dismal performance when i... Read More
Micron Technology, Inc.: Riding the Wave—Refinancing Convertible Notes
F-1719 | Published December 17, 2014 | 18 pages Case
Collection: Darden School of Business
In 2013, Micron Technology (Micron), a leading provider of advanced memory solutions, was finally having a good year after several difficult years. In July, its share price rose above $14, an increase... Read More
Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management
BC-0218 | Published November 27, 2009 | 20 pages Case
Collection: Darden School of Business
Inherent risks or negatives are a critical element of "enterprise risk management" that must be mitigated or dramatically managed through constructive actions to sustain growth and manage reputation. ... Read More
Building Products Company
OM-1741 | Published August 31, 2021 | 2 pages Case
Collection: Darden School of Business
After a successful first consulting project, Sarah is about start another case. She is tasked with developing a customer segmentation and growth workstream for a building products company that is unde... Read More
Gainesboro Machine Tools Corporation
F-1489 | Published December 06, 2005 | 16 pages Case
Collection: Darden School of Business
In mid-September 2005, Ashley Swenson, the chief financial officer of this large CAD/CAM (computer aided design and manufacturing) equipment manufacturer must decide whether to pay out dividends to th... Read More
State Farm Insurance: Taking the Reins (B)
S-0121 | Published July 07, 2002 | 3 pages Case
Collection: Darden School of Business
Joann Smith had risen to assistant brand manager at Bank One over seven years. Smith decided to follow in her father's footsteps and take over a State Farm Insurance agency in Lake Edna, Missouri. The... Read More
General Mills' Acquisition of Pillsbury from Diageo PLC
F-1326 | Published February 27, 2001 | 13 pages Case
Collection: Darden School of Business
In December 2000, the shareholders of General Mills were presented with a merger prospectus and proxy statement that outlined the terms by which General Mills would acquire Pillsbury from Diageo plc. ... Read More
Setco Automotive Ltd: Drivers of a Successful Turnaround
IIMA-FA0541 | Published February 27, 2019 | 14 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case examines the financial and operational causes of business failure associated with Setco Automotive Ltd. an auto-clutch manufacturing company ... Read More
“Doing Bad to Do Good” (A)
OB-1146 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. A consultant was a... Read More
LG Investments, LLC: A Family Business in Generational Transition (D)
ENT-0134 | Published November 27, 2009 | 2 pages Case
Collection: Darden School of Business
The D case in this series is appropriate for entrepreneurship and small-business management courses. At issue is how to balance personal financial needs of stockholders in a family business with the b... Read More
Accessory Dwelling Units in California: The Roles of the Private and Public Sectors
GEM-0198 | Published June 21, 2022 | 11 pages Case
Collection: Darden School of Business
This case examines California’s housing crisis and the growing market for Accessory Dwelling Units (ADUs)—secondary housing units built on single-family primary residential lots—within the state. Cali... Read More
Artificial Intelligence for Improving the Procurement Experience of Non-Stock Items at Indian Railways
ISB365 | Published March 27, 2023 | 6 pages Case
Collection: Indian School of Business
During the summer of 2021, Sumana G., Chief Technology Officer of South Central Railway, was reviewing the annual productivity reports of field employees.... Read More
Leading Change at PPF Corporation (B)
BP-0499 | Published September 12, 2008 | 5 pages Case
Collection: Darden School of Business
The B case continues the story of Stephen Oswald's leadership by examining the actions he took during his first three years at the corporation. See also the A case (UVA-BP-0498).... Read More
McDonald's: The Arch Deluxe Launch (Condensed)
M-0575 | Published March 03, 1996 | 16 pages Case
Collection: Darden School of Business
In 1995 McDonald's was the largest restaurant chain in the United States with domestic sales of almost $15.9 billion. McDonald's was also the country's fourth-largest advertiser, spending $490 million... Read More
Michael Mercieca and Lori Aulds: Pinches Turned Punches?
OB-1471 | Published October 21, 2024 | 6 pages Case
Collection: Darden School of Business
This fictionalized, publicly sourced case prompts students to consider the challenges of being honest and direct in professional and personal relationships. In the case, protagonist Michael Mercieca, ... Read More
PerkinElmer Acquires EUROIMMUN
C-2441 | Published June 16, 2020 | 19 pages Case
Collection: Darden School of Business
On June 16, 2017, PerkinElmer, Inc., announced that it would acquire EUROIMMUN Medizinische Labordiagnostika AG (EUROIMMUN), thus making EUROIMMUN an official subsidiary of PerkinElmer. Students are e... Read More
Wat-a-Burger: AIMING FOR GROWTH IN A VOLATILE, UNCERTAIN, COMPLEX, AND AMBIGUOUS (VUCA) ENVIRONMENT
ISB391 | Published July 10, 2023 | 12 pages Case
Collection: Indian School of Business
Wat-a-Burger, a quick service restaurant chain, was incorporated by Rajat Jaiswal and Farman Beig on February 14, 2016. Their burgers, customized to s... Read More
Chidi Okonjo at Global Solutions Ltd. (B)
OB-1476 | Published April 11, 2025 | 2 pages Case
Collection: Darden School of Business
This case is a follow-up to "Chidi Okonjo at Global Solutions Ltd. (A)" (UVA-OB-1475).... Read More
FedEx and UPS—The War Continues
M-0689 | Published February 20, 2004 | 15 pages Case
Collection: Darden School of Business
This case examines both the nature of competition between two formidable firms and how they continue to transform themselves. See also "Package War: FedEx vs. UPS" (UVA-G-0485).... Read More
W.L. Gore & Associates
OB-0700 | Published May 01, 2000 | 9 pages Case
Collection: Darden School of Business
Bob Gore, son of the founder of a privately held company (the inventor of Gore-Tex) is debating the pros and cons of going public, the main challenge of which will be the effect on a company that has ... Read More
Teaching Excellence: Reflecting on What Makes Great Professors Great
PHA-0063 | Published June 24, 2011 | 3 pages Case
Collection: Darden School of Business
This short case presents two typical conversations surrounding the issue of classroom teaching excellence. One conversation is from a student perspective, and the other is from a faculty perspective. ... Read More
LG Investments, LLC: A Family Business in Generational Transition (C)
ENT-0133 | Published November 27, 2009 | 2 pages Case
Collection: Darden School of Business
This is the third case in a series that is appropriate for courses in entrepreneurship and small-business management. It presents common issues that often arise in situations such as the choice of a s... Read More
Warren E. Buffett, 2015
F-1769 | Published February 01, 2017 | 20 pages Case
Collection: Darden School of Business
This case was designed as an introduction to a finance course or a module on capital markets. Alternatively, it could be used as a basic introduction to methods of valuing a firm. A detailed teaching ... Read More
Studies in Managerial Judgment
QA-0493 | Published September 04, 1996 | 2 pages Case
Collection: Darden School of Business
This case and its companion, "Studies in Managerial Decision Making" (QA-0494), consist of exercises that demonstrate several cognitive biases that are likely to affect judgment in decision making. Th... Read More
Making the Tough Team Call (A)
OB-0705 | Published September 18, 2000 Case
Collection: Darden School of Business
Set in a German automotive company, this case traces the dynamics of a consulting project team doing a high profile strategic project as part of a company-specific international management program. Wi... Read More
The Sequel to Chance Encounters
QA-0831 | Published February 13, 2015 | 8 pages Case
Collection: Darden School of Business
Movie-industry analyst David Fitzhugh must estimate the value of the sequel rights associated with Chance Encounters, a soon-to-be-produced movie. The producers intend to use the cash from the sale of... Read More
ITC Hotels: Designing Responsible Luxury
ISB016 | Published June 30, 2013 | 17 pages Case
Collection: Indian School of Business
The case documents the ambitious and revolutionary journey that ITC Hotels undertook to create, execute, and implement the novel concept of Responsible Luxury’.... Read More
Darden Capital Management: The Cavalier Fund
F-1853 | Published October 04, 2018 | 10 pages Case
Collection: Darden School of Business
This case examines the investment strategy decisions of a student portfolio management team in April 2017. The case is designed to provide a context for an introduction to the intuition of the Capital... Read More
Marcy’s Foods, Inc.
C-2496 | Published February 10, 2025 | 2 pages Case
Collection: Darden School of Business
In this fictionalized case, Claire Marcy has just finished her first year running Marcy's Foods, Inc., a wholesale supplier of ingredients for the New York City restaurant industry. During the past ye... Read More
Leading Change at PPF Corporation (A)
BP-0498 | Published September 12, 2008 | 6 pages Case
Collection: Darden School of Business
The A case begins with the arrival of a new leader at a troubled firm. Faced with a myriad of issues about both the leadership and the strategy of the organization, Stephen Oswald must prioritize what... Read More
Starbucks's Loyalty Reigns
M-0903 | Published February 09, 2016 | 10 pages Case
Collection: Darden School of Business
By July 2015, 20% of Starbucks's payments in the United States came through its mobile app. The company had created a tool to both drive loyalty and grow its customer base. No stranger to innovation, ... Read More
Air International Thermal Systems
OM-1480 | Published November 08, 2012 | 19 pages Case
Collection: Darden School of Business
The automotive industry was particularly hard-hit by the 2008 financial crisis. But even more severely hit were the smaller component and systems suppliers to car companies such as Air International T... Read More
Studies in Managerial Decision Making
QA-0494 | Published September 04, 1996 | 2 pages Case
Collection: Darden School of Business
This case and its companion, "Studies in Managerial Judgment" (QA-0493), consist of exercises that demonstrate several cognitive biases that are likely to affect judgment in decision making. They comp... Read More
The Game Just Got Bigger (A)
OB-1175 | Published February 28, 2010 | 4 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. An influential me... Read More
Technology, Virtual Health, and the Electronic Medical Record: Whom Does It Serve?
OM-1758 | Published December 15, 2021 | 2 pages Case
Collection: Darden School of Business
This short fictional case describes two very different patients, each waiting to see a new doctor. It includes questions about patient needs in terms of health care, technology, virtual checkups, and ... Read More
Ratios Tell a Story—2019
C-2438 | Published May 21, 2020 | 5 pages Case
Collection: Darden School of Business
This short case challenges students to review an array of corporate financial metrics and to match them to one of 13 listed industries. As such, students must use their intuition and common sense pert... Read More
Edward Norris and the Baltimore Police Department (B)
OB-0777 | Published February 09, 2003 | 14 pages Case
Collection: Darden School of Business
The B case presents, for student evaluation, the comprehensive action plan that Ed Norris instituted when he became Baltimore's police commissioner. This tough, controversial former New York City poli... Read More
The Package War: FedEx vs. UPS
G-0485 | Published February 15, 1996 | 33 pages Case
Collection: Darden School of Business
This case allows students to observe two competing businesses transform themselves over time. By following the competitive actions and reactions over more than 10 years, students gain an appreciation ... Read More
Fidelity Magellan Fund, 1995
F-1126 | Published October 30, 1995 | 16 pages Case
Collection: Darden School of Business
This case reviews the financial performance of the Fidelity Magellan Fund up to mid-1995. In essence, the Magellan Fund has managed to "beat the market" over time under three different fund managers d... Read More
Rockwood Specialties: High-Yield Debt Issue
F-1447 | Published July 07, 2004 | 23 pages Case
Collection: Darden School of Business
In November 2000, Kohlberg, Kravis, and Roberts (KKR) purchased Rockwood Specialties, Inc., a specialty chemicals company, in a $1.2 billion buyout. Spurred by the favorable market conditions in the f... Read More
Maumee Commercial Dining Products, Inc.
C-2247 | Published June 12, 2006 | 6 pages Case
Collection: Darden School of Business
In this case students must ascertain what financial ratios they recommend the company focus on and they must also decide how best to communicate, explain, and bring to life those metrics so that the c... Read More
MGM Resorts International: Accounts Receivable
C-2401 | Published September 14, 2017 | 14 pages Case
Collection: Darden School of Business
An analyst's manager at a local investment firm had been reading through a recent report regarding MGM Resorts International when he noticed a drop in the company’s bad debt expense estimate for 2016.... Read More
The Real Cost of Paying Bribes (A)
OB-1190 | Published February 28, 2010 | 6 pages Case
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. An education serv... Read More
The Financial Detective
F-0805 | Published March 28, 1988 | 5 pages Case
Collection: Darden School of Business
This case presents common-sized financials for two companies, each of which is in a number of industries. The companies have different market niches, and students are asked to identify the companies f... Read More
Lisa Baxter: Developing a Voice (SPANISH)
OB-1419 | Published August 28, 2022 | 4 pages Case
Collection: Darden School of Business
This is a Spanish translation of the September 2, 2016 version of UVA-OB-1114. This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please vis... Read More
Emerge Magazine: The Business of Ethnic Publishing
M-0682 | Published December 15, 2003 | 18 pages Case
Collection: Darden School of Business
This case can be used to show students the importance of market definition, segmentation, targeting, and positioning to the success of a firm. It may also be used to (re)introduce students to the issu... Read More
Oracle Systems Corporation
F-1031 | Published February 18, 1993 | 14 pages Case
Collection: Darden School of Business
This introductory case considers the very sudden and large drop in market value of Oracle Systems' equity associated with two announcements in 1990. These announcements cause investors to revise their... Read More
UrbanClap: Market Place for On-Demand Services (A)
IIMA-MAR0512(A) | Published May 16, 2020 | 23 pages Case
Collection: Indian Institute of Management, Ahmedabad
UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace... Read More
Driving Waymo’s Fully Autonomous Future
S-0367 | Published January 10, 2022 | 18 Pages Case
Collection: Darden School of Business
In January 2025, Waymo LLC, a subsidiary of Alphabet Inc., the holding company and parent to Google, is a market leader in developing and deploying autonomous vehicles (AV). Co-CEO Tekedra Mawakana ha... Read More
SecureNet, Inc.: Series A Round
F-1396 | Published September 23, 2002 | 21 pages Case
Collection: Darden School of Business
This case is designed for use in JD/MBA programs or in contexts where mutual understanding of legal and financial issues is required. The case focuses on an entrepreneur in the security-software indus... Read More
Tata Communications: Emerging Markets Growth Strategy
ISB041 | Published June 25, 2014 | 19 pages Case
Collection: Indian School of Business
This case describes the second home market strategy of Tata Communications Limited (TCL) and its evaluation of Russia as a new market opportunity. Ahe... Read More
Steve Maiden (A): A Hedge Fund Manager's Fall from Grace
OB-1437 | Published August 30, 2023 | 13 Pages Case
Collection: Darden School of Business
In mid-2008, hedge fund manager Steve Maiden was riding high. The self-assured Maiden had launched his own fund in late 2006 and it was substantially outperforming the market. Investors wanted in, and... Read More
The Investment Detective
F-0813 | Published March 28, 1988 | 2 pages Case
Collection: Darden School of Business
Students must evaluate eight projects' cash flows and rank the projects in terms of their economic attractiveness. Students can use all possible criteria [net present value (NPV), internal rate of ret... Read More
Tariffs on Tires (B): The Aftermath
GEM-0160 | Published July 31, 2018 | 6 pages Case
Collection: Darden School of Business
In September 2009, President Barack Obama announced a hefty tariff on low-cost automobile and light truck tires imported from China. Earlier that year, the United Steelworkers of America, which repres... Read More
Chestnut Foods (B)
F-1974 | Published May 03, 2021 | 13 Pages Case
Collection: Darden School of Business
After a period of poor stock-market performance, conglomerate Chestnut Foods (Chestnut) faces the acquisition of its stock by an activist investor. The new investor demands the sale of Chestnut’s high... Read More
Identifying the Industry - A Short Case on Financial Statement Analysis
IIMA-FA0544 | Published March 29, 2019 | 3 pages Case
Collection: Indian Institute of Management, Ahmedabad
This short case provides income statements and balance sheets for a recent year for 7 Indian firms from 7 industries in Exhibits 1 and 2. These firms ... Read More
From Lab to Market: Navigating Uncertainty
GEM-0235 | Published March 26, 2025 | 14 Pages Case
Collection: Darden School of Business
This case explores how different players in the biotech-pharmaceutical ecosystem manage uncertainty through distinct approaches determined by their resources, capabilities, and strategic positioning. ... Read More
Giberson's Glass Studio
C-2205 | Published November 01, 2004 | 6 pages Case
Collection: Darden School of Business
Edward Englehardt Giberson, the proprietor, is a skilled glassblower whose business is on the verge of bankruptcy. He works in his studio almost every day, and his products sell reasonably well. On av... Read More
Consumer Service Company (A)
C-2192 | Published June 23, 2004 Case
Collection: Darden School of Business
This in-class role-play provides an effective means for uncovering, highlighting, and discussing principles for developing a sales budget and the ethical issues embedded in the relationship between in... Read More
Zoom's Moment of Truth: Scaling Under Radical Uncertainty
GEM-0236 | Published March 25, 2025 | 9 Pages Case
Collection: Darden School of Business
It is March 2020, and Zoom Video Communications, Inc. (Zoom), is experiencing a staggering increase in users of its software due to the onset of the COVID-19 pandemic. This case begins as Eric Yuan, f... Read More
Blackheath Manufacturing Company?Revisited
C-2198 | Published May 27, 2004 | 8 pages Case
Collection: Darden School of Business
It's panic time at Blackheath Manufacturing. Profits have been declining, so the owner's son comes to the rescue to run the company. He asks a consultant to determine what's wrong. And the consultant ... Read More
Great Southern Bunk Beds, Inc.
OM-1604 | Published June 28, 2021 | 5 pages Case
Collection: Darden School of Business
In this case, Matt Shomer, a 30-year-old owner-manager, wants to turn around the operations of Alpharetta, Georgia’s, Great Southern Bunk Beds, Inc. (GSBB). This manufacturer of high-quality custom-ma... Read More
Ito's Dilemma
F-1283 | Published July 13, 2000 | 3 pages Case
Collection: Darden School of Business
This case introduces students to the concepts of option valuation and asks them to estimate option prices using the Black-Scholes pricing model. It illustrates the importance of volatility to option p... Read More
"A Wise Latina": Sonia Sotomayor’s Journey to the Supreme Court (A)
OB-1429 | Published June 06, 2024 | 38 Pages Case
Collection: Darden School of Business
This case set uses the example of Supreme Court of the United States (SCOTUS) Justice Sonia Sotomayor to discuss issues of communicating identity at work and to explore possible options for impression... Read More
TRANSFORMING MATERNAL AND NEWBORN HEALTHCARE IN INDIA THROUGH MIDWIFERY: THE FERNANDEZ FOUNDATION INITIATIVE
ISB276 | Published September 24, 2021 | 19 pages Case
Collection: Indian School of Business
The case explores the promises and challenges of Public-Private Partnerships (PPPs) in the Indian Healthcare system. India has a high maternal mortality rate, poor doctor-to-patient ratio, rising C-se... Read More
Living Lean: Belinda, Bags, and Batches
OM-1466 | Published February 03, 2012 Case
Collection: Darden School of Business
This case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process improvement journey. In this episode on batching, a woman rushing to the grocery store o... Read More
Institute of Skill Development and Training - An Eye on Strategic Cost Efficiency
IIMA-FA0551 | Published May 22, 2020 | 5 pages Case
Collection: Indian Institute of Management, Ahmedabad
The Institute of Skill Development and Training (ISDT) was established in 2009 by a Nashik based entrepreneur, Yogesh Kothari. ISDT started as a two-p... Read More
Phynix in the Ashes of SVB
F-2086 | Published August 09, 2024 | 19 Pages Case
Collection: Darden School of Business
In March 2023, Silicon Valley Bank (SVB), a lender to tech industry companies in Silicon Valley for more than 40 years, suddenly imploded and ceased to exist. Within roughly four hours on March 10, $4... Read More
Steve Maiden (B): A Hedge Fund Manager Hits Rock Bottom
OB-1438 | Published August 30, 2023 | 5 Pages Case
Collection: Darden School of Business
This case, a follow-up to "Steve Maiden (A): A Hedge Fund Manager's Fall from Grace" (UVA-OB-1437), continues the story of Steve Maiden, an ambitious young hedge fund manager whose profile is not unli... Read More
Heartache: Talent Management at Cardio AI
OB-1455 | Published December 10, 2024 | 7 Pages Case
Collection: Darden School of Business
In February 2024, Rory Pound, cofounder and CEO at Cardio AI, a medical device firm, had to let go a sizeable portion of the start-up’s workforce, largely because the company had failed in its attempt... Read More
Managing Change at Siemens Advanta
S-0462 | Published December 04, 2024 | 8 Pages Case
Collection: Darden School of Business
This case asks students to step into the shoes of Rani Russell Shea, the newly appointed CEO of Siemens Advanta North America (SANA), as she seeks to lead change within the organization. SANA had cons... Read More
Remington, Inc.: Instant Insights for Financial Ratios
C-2203 | Published July 12, 2004 | 7 pages Case
Collection: Darden School of Business
Traditional financial-ratio analysis is a popular after-the-fact look at financial and managerial performance. This case introduces a means for incorporating rates of improvement, growth, or change i... Read More
Financial Reporting Discussions and Debates: A Series of Review Tasks
C-2286 | Published October 16, 2008 Case
Collection: Darden School of Business
These instructional materials are positioned to be a useful means for reviewing certain aspects of financial reporting. They are purposeful, yet a bit playful; discussion-oriented, yet focused on the ... Read More
Teleios: Profit and Purpose in the Hospice Industry
E-0519 | Published July 16, 2025 | 21 Pages Case
Collection: Darden School of Business
This case explores the strategic and ethical dilemmas faced by Chris Comeaux, CEO and founder of the nonprofit Teleios Collaborative Network (TCN), as he seeks to scale a mission-driven organization i... Read More
The Yield Curve and Growth Forecasts (SPANISH)
GEM-0229 | Published December 15, 2021 | 9 pages Case
Collection: Darden School of Business
This is a Spanish translation of the August 23, 2018 version of UVA-GEM-0106. In this case the protagonist was sifting through the evidence on the predictive content of the yield curve. Did the curren... Read More
Ways of Thinking About Our Values in the Workplace (SPANISH)
OB-1420 | Published August 28, 2022 | 4 pages Case
Collection: Darden School of Business
This is an abridged Spanish translation of the September 15, 2016 version of UVA-OB-1126. This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum,... Read More
The Broadband And Telecom Bubble
F-1411 | Published June 19, 2003 | 24 pages Case
Collection: Darden School of Business
This case examines the history of the telecom boom and collapse. It provides broad background on the industry in the context of proposed legislative reform.... Read More
Steve Maiden (C): A Hedge Fund Manager Writes a New Life
OB-1439 | Published August 30, 2023 | 5 Pages Case
Collection: Darden School of Business
This case, a follow-up to "Steve Maiden (A): A Hedge Fund Manager's Fall from Grace" (UVA-OB-1437) and "Steve Maiden (B): A Hedge Fund Manager Hits Rock Bottom" (UVA-OB-1438), continues the story of S... Read More
Sodexo (B): The Sodexo Live! Accelerator
OM-1828 | Published July 21, 2025 | 10 Pages Case
Collection: Darden School of Business
Sodexo, a global food services and hospitality company, faces challenges in scaling and adopting innovations across its diverse business units. Neta Meir, the recently appointed senior vice president ... Read More
Influencing Others Without Formal Authority
OB-1058 | Published September 23, 2014 | 4 pages Case
Collection: Darden School of Business
This technical note provides suggestions for influencing others when the person doing the influencin... Read More
How Much Is Too Much? Elon Musk’s Compensation at Tesla
C-2505 | Published August 13, 2025 | 19 Pages Case
Collection: Darden School of Business
In March 2018, Tesla, Inc. (Tesla), shareholders approved an employee stock-option package (ESOP) for CEO Elon Musk potentially worth $55 billion. The package was quickly challenged in court by shareh... Read More
Ways of Thinking About Our Values in the Workplace (ARABIC)
OB-1386 | Published January 31, 2022 | 24 pages Case
Collection: Darden School of Business
This is an Arabic translation of the September 15, 2016 version of UVA-OB-1126. This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please v... Read More
Pricing of Options: Introduction And Applications
F-0761 | Published September 12, 1988 | 29 pages Case
Collection: Darden School of Business
This technical note introduces students to terminology, essential concepts, and issues involved in practical application of the Black-Scholes option-pricing model. Concepts include put-call parity, pa... Read More
Personal Charters
OB-0801 | Published March 12, 2004 | 9 pages Case
Collection: Darden School of Business
It is very difficult to be an effective leader if you don't know who you are and what you want. People in leadership positions are expected to clarify things for others--purpose, vision, values, strat... Read More
Human Experience Articulated: Understanding Why We Need Art and Expression
S-0409 | Published August 29, 2025 | 14 Pages Case
Collection: Darden School of Business
This case follows Alex, a curious and sensitive MBA student who is interested in the intersection of art and the structures of modern business. He explores a range of artworks, reflects upon ways that... Read More
Structuring Private Asset-Backed Debt
F-2115 | Published July 24, 2025 | 13 Pages Case
Collection: Darden School of Business
Jim Jones, a member of Asset Backed Capital Ltd. (ABC), a private credit fund specializing in asset-backed lending, has to decide whether to invest—and if so, how much—in a loan portfolio underwritten... Read More
SeamlessWeb: Managing an Underperforming Manager
OB-1483 | Published June 30, 2025 | 2 Pages Case
Collection: Darden School of Business
This brief case presents a situation faced by the vice president of sales and business development at SeamlessWeb, an early-stage start-up seeking to expand its geographic footprint. After several mon... Read More
Bright Books, Inc.: Chapter 2
C-2499 | Published March 05, 2025 | 4 Pages Case
Collection: Darden School of Business
Bright Books, Inc.—a wholesale bookseller specializing in the education sector—has just completed its second year of operations, and the company's finance director, Joan Spark, must construct a summar... Read More
News Streaming Services: Exploring Audience Retention and Growth in a Diminishing Broadcast News Landscape
BC-0318 | Published July 24, 2025 | 15 Pages Case
Collection: Darden School of Business
Emma Walker is the new senior vice president of strategy for NBC News Now, NBCUniversal Media LLC’s ad-supported streaming platform. NBC News Now has experienced double-digit growth, and its audience ... Read More
China’s 40 Years of Economic Reforms and Growth
GEM-0227 | Published November 14, 2024 | 37 Pages Case
Collection: Darden School of Business
China’s growth from 1978 to 2018 shifted China’s population from extreme poverty to the engine driving the world’s second-largest economy and largest exporter. Could economic theories help explain Chi... Read More
Pajama Challenges in a Medical Practice: Is AI the Answer? (Abridged)
OM-1836 | Published March 27, 2025 | 6 Pages Case
Collection: Darden School of Business
Denise Roebell, director of the Garfield Community Physicians Group (GCPG), had just finished the notes from her Friday morning clinic and, at 8 p.m., turned to what felt like a never-ending stream of... Read More
Principal-Protected Equity-Linked Note
F-1752 | Published March 10, 2016 | 5 pages Case
Collection: Darden School of Business
The case puts students in the shoes of a private banker who wants to price a structured note for European high net worth clients with low levels of risk tolerance. The principal-protected equity-linke... Read More
Rosario Acero S.A.
F-1211 | Published February 24, 1998 | 23 Pages Case
Collection: Darden School of Business
In March 1997, the board chair of this small steel mill is pondering how to finance the growth of his firm: either with an initial public offering of equity or a private placement of 8-year senior not... Read More
Walmart Inc., Amazon.com, and the Future of Retail
S-0459 | Published July 17, 2025 | 10 Pages Case
Collection: Darden School of Business
Heading into the 2024 holiday season, Walmart Inc. (Walmart) and Amazon.com, Inc. (Amazon), were locked in a battle over global retailing dominance. As of mid-September 2024, Walmart was valued at $64... Read More
Grameen America: Advancing Financial Inclusion Through Innovation
S-0475 | Published August 22, 2025 | 12 Pages Case
Collection: Darden School of Business
In 2008, Grameen America (GA) launched in Queens, New York, with the mission of extending Muhammad Yunus’s Nobel Prize–winning microfinance model to low-income women entrepreneurs in the United States... Read More
Darden Survivor: Who Will Outwit, Outlast, and Outplay? (B)
OB-1487 | Published April 03, 2025 | 1 Pages Case
Collection: Darden School of Business
This case should be used after students have read "Darden Survivor: Who Will Outwit, Outlast, and Outplay? (A)" (UVA-OB-1486). It reveals the outcome of the penultimate and ultimate tribal councils, a... Read More
VIZIO: Decision Brief (A)
S-0466 | Published January 21, 2025 | 5 Pages Case
Collection: Darden School of Business
By the fourth quarter of 2010, VIZIO HOLDING CORP. (VIZIO) would become the largest flat-panel liquid-crystal display (LCD) TV manufacturer in the United States. But in 2002, when William Wang founded... Read More
United States v. Philip Morris: Marketing Tobacco to Minors
M-1062 | Published April 03, 2025 | 12 Pages Case
Collection: Darden School of Business
This case examines the marketing practices that big tobacco firm Philip Morris (PM) employed over several decades to attract youth smokers. PM’s tactics included deliberately concealing information ab... Read More
Annapurna Finance: Just in Time
S-0476 | Published November 05, 2025 | 10 Pages Case
Collection: Darden School of Business
This case explores Annapurna Finance Pvt. Ltd. (AFPL) and its collaboration with Accion International and Mastercard through the Mastercard-Accion Partnership (MAP) to advance digital financial inclus... Read More