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Marketing
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Digital Marketing Simulation: Media Attribution at ExerciseMinder (SIMULATION)
M-0988 | Published February 05, 2020 | 1 pages Simulation
Collection: Darden School of Business
Media attribution is a critical issue for marketers. Digital media provides marketers access to fine-grained data about consumer interactions with brands, but identifying the contribution of different... Read More
The Beer Game (SIMULATION)
Weiss, Elliott N.; Raz, Gal; Goldberg, Rebecca
OM-1521 | Published August 11, 2016 | 1 pages Simulation
Collection: Darden School of Business
The Beer Game is a competitive supply chain simulation that improves on the learning outcomes of the classic Beer Game developed at MIT. Students still assume one of four supply chain positions, but i... Read More