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State Farm Insurance: Taking the Reins (...

Cross, Tom

Case

State Farm Insurance: Taking the Reins (A)

Cross, Tom

S-0120 | Published July 7, 2002 | 4 pages Case

Collection: Darden School of Business

Product Details

Joann Smith had risen to assistant brand manager at Bank One over seven years. Smith decided to follow in her father's footsteps and take over a State Farm Insurance agency in Lake Edna, Missouri. The agency had been run by Jeb Wright for 40 years. The (A) case provides data for assessing the business, developing a business plan, and setting goals for the business. The (B) case describes the people issues Smith faces.

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