Emerge Magazine: The Business of Ethnic ...
Henderson, Geraldi...
Emerge Magazine: The Business of Ethnic Publishing
Henderson, Geraldine; Cannon, Cheri D.
M-0682 | Published December 15, 2003 | 18 pages Case
Collection: Darden School of Business
Product Details
This case can be used to show students the importance of market definition, segmentation, targeting, and positioning to the success of a firm. It may also be used to (re)introduce students to the issues surrounding marketplace diversity.
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