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Emerge Magazine: The Business of Ethnic Publishing
Henderson, Geraldine; Cannon, Cheri D.
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Emerge Magazine: The Business of Ethnic Publishing
Henderson, Geraldine; Cannon, Cheri D. Case M-0682 / Published December 15, 2003 / 18 pages.
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This case can be used to show students the importance of market definition, segmentation, targeting, and positioning to the success of a firm. It may also be used to (re)introduce students to the issues surrounding marketplace diversity.




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  • Overview

    This case can be used to show students the importance of market definition, segmentation, targeting, and positioning to the success of a firm. It may also be used to (re)introduce students to the issues surrounding marketplace diversity.

  • Learning Objectives

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