|Printed Black & White Copy
Katrina Didot is founder and owner of A Bowl of Good, an organic soup business in Harrisonburg, Virginia. A Bowl of Good has been part of a café selling original soups and other foods, and has also sold soups at farmers markets, through distributors, and through other restaurants. Didot believes her business has plateaued and is seeking a partner in order to grow. However, she has had bad experiences with a number of partnerships and agreements, and she does not want the next one she enters into—potentially with Rachael Dorsey, a real estate agent who has been enthusiastic about wanting to partner with Didot—to go bad. She wants to structure the partnership for growth and to protect her intellectual property—her recipes.
This case was designed for use with non-MBA audiences in courses focusing on entrepreneurship, specifically when covering the following topics: - Partnerships: Didot must determine the value and proper configuration of a new partnership. - Negotiating contracts: Didot enters a number of contracts, some of which she renegotiates and others of which are broken. - Retail: A Bowl of Good is a retail business. - Ethics and values: Didot is motivated in large part by her sense of values.