Procter & Gamble, Private-Label Brands, ...
Farris, Paul W., P...
Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (A)
Farris, Paul W.; Parry, Mark E.; Johnson, Richard R.; Sato, Yoshinobu
M-0654 | Published September 28, 2001 | 4 pages Case
Collection: Darden School of Business
Product Details
This case is a condensed version of UVA-M-0452. The case describes Procter & Gamble's adoption of value pricing, Wal-Mart's introduction of premium store brands, and the evolution of Wal-Mart's relations with its major vendors. In early 1994, Kimberly-Clark agreed to manufacture private-label training pants for Wal-Mart. Students must decide how Procter & Gamble should respond to Wal-Mart's decision to sell private-label diapers manufactured by Kimberly-Clark.
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