Retail Relay (A)
Wilcox, Ron, Brand...
Retail Relay (A)
M-0784 | Published May 10, 2010 | 14 pages Case
Collection: Darden School of Business
Product Details
Specializing in local, organic meat and produce, Retail Relay developed a new business model for online grocery shopping and delivery. Having succeeded in the small market of Charlottesville, Virginia, it was considering expanding to other, larger markets. This case focuses on customer lifetime value analysis and how this analysis, when paired with previous experience with consumer promotions, can guide thinking in developing the best strategies and tactics for entering new markets.
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