You have no items in your shopping cart.

Market Research Deception
Fox, Mairi-Jane; Drumwright, Minette
Share This Product
Market Research Deception
Fox, Mairi-Jane; Drumwright, Minette Case OB-1154 / Published February 28, 2010 / 1 pages.
Format Price Quantity Select
PDF Download
$0.00
EPUB Download
$0.00

Product Overview

This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This case is about marketing deception.




Select Format
Choose your delivery format to add this product to your cart or save it to your library. Please allow 10 minutes after purchasing for delivery of your electronic materials.
  • Videos List

  • Overview

    This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This case is about marketing deception.

  • Learning Objectives

Related Products

Customers Also Bought