This is a Spanish translation of the September 22, 2016 version of UVA-OB-1134. This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values.
Giving Voice to Values (GVV) is an innovative curriculum for values-driven management and leadership, designed to be integrated across the core business curriculum as well as to stand alone. In this case, a pharmaceutical company manager deals with corruption in the government health industry; he needs to be innovative in how he enters a new market by helping to address issues important to other stakeholders and the country.