This disguised case, the follow-up to “Roger Weeks’s Big Test (A)” (UVA-OB-1477), reveals the reason for the managers’ unusual reaction at Roger Weeks’s product kickoff meeting. It asks students to consider how Weeks should address the launch group and what he should do after the meeting ends.
At the University of Virginia Darden School of Business, this case is used by Professor Jim Detert in the core “Leading Organizations” and elective “Defining Moments” courses. It is also used by Professor Amy Edmondson at Harvard Business School in the elective “Making Difficult Decisions" ("MDD").
