Urban Brands and TSG Capital Group, LLC
Fairchild, Gregory...
Urban Brands and TSG Capital Group, LLC
Fairchild, Gregory B.; Toomer, Joe
S-0105 | Published May 14, 2003 | 24 pages Case
Collection: Darden School of Business
Product Details
This case is designed to illustrate the methods private-equity investors use in assessing the value of market opportunities--in this instance, a plus-size clothing retailer targeted to African-American and Hispanic women. The case addresses several issues, including niche marketing, urban development, and the challenge of evaluating market potential. The protagonist, a private-equity partner, must determine the market viability of an investment opportunity offered to his firm.
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