Exercise: A Tale of Two Stories—Undergraduate
OB-1201 | Published February 28, 2010 | 2 pages Exercise
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This case is a fou... Read More
Conjoint Analysis: Estimating Consumer Preferences
M-1002 | Published August 03, 2020 | 8 pages Exercise
Collection: Darden School of Business
This exercise walks students through using conjoint analysis to determine customer preferences and price sensitivity using the example of car sales. It includes steps to determine attribute levels, ho... Read More
Autonomous Mobile Robot Implementation Checklist
OM-1832 | Published May 08, 2025 | 2 pages Exercise
Collection: Darden School of Business
Implementing autonomous mobile robots (AMRs) requires careful planning and execution to ensure they integrate seamlessly into existing workflows. A comprehensive checklist such as this one can help st... Read More
Exercise: A Tale of Two Stories—Diversity
OB-1200 | Published February 28, 2010 | 2 pages Exercise
Collection: Darden School of Business
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This case is a fo... Read More
Customer Journey Map
M-1012 | Published July 26, 2021 | 6 pages Exercise
Collection: Darden School of Business
This digital marketing exercise guides student groups through “customer journeys” in five different categories: home goods, clothing, office equipment, car insurance, and groceries. Students assume th... Read More
Accounting Workout: Exercises in the Basics of Financial Accounting
C-2501 | Published April 02, 2025 | 10 pages Exercise
Collection: Darden School of Business
These exercises ask students to solve problems related to the basics of financial accounting. They are targeted for use in introductory financial accounting courses at the MBA level.... Read More
Spreadsheet Modeling Exercises
QA-0775 | Published September 15, 2011 | 14 pages Exercise
Collection: Darden School of Business
These exercises, designed for use in a spreadsheet modeling pre-matriculation course, provide a baseline education in spreadsheet modeling and Microsoft Excel to incoming MBA students who have not had... Read More
Accounting Workout: Exercises in Cost Behavior and Breakeven Analysis
C-2502 | Published April 01, 2025 | 9 pages Exercise
Collection: Darden School of Business
These exercises ask students to solve problems related to cost behavior and breakeven analysis. They are targeted for use in introductory financial accounting courses at the MBA level.... Read More
General Hardware, Inc.
C-2446 | Published December 16, 2020 | 2 pages Exercise
Collection: Darden School of Business
The owners of a chain of hardware stores are preparing the most recent quarter financial statements. A number of business details are provided, including information to assess accrual accounting net i... Read More
Accounting Workout: Exercises in Cost Behavior and Management Decisions
C-2503 | Published April 01, 2025 | 12 pages Exercise
Collection: Darden School of Business
These exercises ask students to solve problems related to cost behavior and management decisions. They are targeted for use in introductory financial accounting courses at the MBA level.... Read More
Accounting Workout: Exercises in Cost Allocation
C-2500 | Published April 02, 2025 | 8 pages Exercise
Collection: Darden School of Business
These exercises ask students to solve problems related to cost allocation. They are targeted for use in introductory financial accounting courses at the MBA level.... Read More
From Bon Voyage to Bienvenidos: The Impromptu Communication Challenge
BC-0319 | Published July 25, 2025 | 1 Pages Exercise
Collection: Darden School of Business
This in-class exercise sets up a communication challenge for students. The accompanying teaching note outlines how to open the class session, conduct the exercise, and identify key learnings. In this... Read More
Business Plan Development: Overview
ENT-0231 | Published September 12, 2022 | 3 pages Exercise
Collection: Darden School of Business
This exercise and its accompanying handouts, designed to be used in courses for non-MBA audiences that explore aspects of entrepreneurship, guide students through the development of their very own bus... Read More
Accounting Workout: Exercises in Revenue Recognition
C-2494 | Published April 02, 2025 | 17 pages Exercise
Collection: Darden School of Business
These exercises ask students to solve problems related to revenue recognition. They are targeted for use in introductory financial accounting courses at the MBA level.... Read More
Accounting Workout: Exercises in Property, Plant, and Equipment
C-2493 | Published April 02, 2025 | 25 pages Exercise
Collection: Darden School of Business
These exercises ask students to solve problems related to property, plant, and equipment (PP&E). They are targeted for use in introductory financial accounting courses at the MBA level.... Read More
Competing Priorities Among Team Members
OB-1496 | Published July 25, 2025 | 2 Pages Exercise
Collection: Darden School of Business
"Competing Priorities Among Team Members" is an exercise designed to help a (learning) team or working group (e.g., committee, service group, task force, or volunteer group) foresee, discuss, and work... Read More
General Electric Company: Inventory
C-2336 | Published October 03, 2012 Exercise
Collection: Darden School of Business
This exercise presents the inventory footnote from General Electric Company's 2011 annual report. Students are asked to make inferences about inventory values on the balance sheet and to use the LIFO ... Read More
Recruiting: Additional Vignettes
E-0417 | Published December 04, 2017 | 3 pages Exercise
Collection: Darden School of Business
These vignettes highlight several ethical issues for MBA students as they begin to look for a job. They serve as a practical springboard for a discussion of topics, including one's obligation to class... Read More
Saying What Needs to Be Said: Role-Plays
OB-0756 | Published August 05, 2002 | 17 pages Exercise
Collection: Darden School of Business
This exercise was designed to build expertise in conflict management and assertiveness by allowing students to practice saying what needs to be said in challenging situations. Grounded in the pedagogy... Read More
Leading with Vulnerability
OB-1398 | Published July 06, 2022 | 3 pages Exercise
Collection: Darden School of Business
"Leading with Vulnerability" helps leaders practice the skill of "powering down"— exercising influence through the practice of deliberately elevating others and taking interpersonal risks. Over two ro... Read More
Exercise: Creating a Model of Consumer Behavior
M-0893 | Published December 19, 2016 | 3 pages Exercise
Collection: Darden School of Business
Converting myriad data into a simple, visual conceptual model is the basis for developing the ability to communicate consumer marketing insights up, down, and across the organization. This enables the... Read More
Capital Structure and Value
F-1611 | Published December 21, 2009 | 9 pages Exercise
Collection: Darden School of Business
This exercise leads students through the essential logic linking capital structure and firm value. It begins with a nontax benchmark, then proceeds through valuations with tax deductibility based on (... Read More
Innovation Impact Assessment
S-0406 | Published May 11, 2023 | 1 pages Exercise
Collection: Darden School of Business
Imagine the impact on your students’ motivation and learning if they could personally assess themselves—and receive peer feedback—on the critical behaviors that would make them better innovators. A... Read More
Process Analysis Simulation
OM-1718 | Published December 16, 2020 | 5 pages Exercise
Collection: Darden School of Business
This interactive exercise emulates a process wherein a virtual Card is created in a series of steps. It can be used to expose students to ideas and concepts in process analysis, management, and improv... Read More
Tough Choices: Applying the Power of One to Decision-Making
S-0457 | Published October 21, 2024 | 6 pages Exercise
Collection: Darden School of Business
Making decisions is the most fundamental “thought” activity we engage in every day. The consequences of our choices, at work and in our daily lives, can range from trivial and fleeting to momentous an... Read More
Classic Tours, Inc.: Strategic and Financial Issues in Starting a Business
C-2141 | Published January 29, 1998 | 3 pages Exercise
Collection: Darden School of Business
The purpose of this case is to allow students to confront the issues related to starting a new service business, such as evaluation of the business concept, identification of different customer segmen... Read More
Exercises in Managerial Decision-Making (I)
QA-0607 | Published February 10, 2003 | 1 pages Exercise
Collection: Darden School of Business
These exercises, featuring four questions that people commonly make cognitive mistakes when answering, are to be used in conjunction with "Exercises in Managerial Decision-Making (II)" (UVA-QA-0608).... Read More
Diversity versus Inclusion
OB-1374 | Published November 23, 2021 | 2 pages Exercise
Collection: Darden School of Business
This exercise puts students into the role of an associate at a marketing and sales agency. They are asked to develop specific recommendations to present to some senior leaders about how the firm can a... Read More
Exercises in Managerial Decision-Making (II)
QA-0608 | Published February 10, 2003 | 1 pages Exercise
Collection: Darden School of Business
These exercises, featuring four questions that people commonly make cognitive mistakes when answering, are to be used in conjunction with "Exercises in Managerial Decision-Making (I)" (UVA-QA-0607).... Read More
Prototyping Exercise
OM-1470 | Published April 27, 2012 | 2 pages Exercise
Collection: Darden School of Business
This team-based class exercise provides hands-on prototyping experience. Teams are to run prototype vehicles made of interlocking blocks through a series of rounds. Emphasis is placed on the iterative... Read More
Your Professional Brand: Creating a Brand Essence Statement for Your Career
M-0887 | Published October 19, 2015 | 3 pages Exercise
Collection: Darden School of Business
Although not all MBA students end up working in a marketing function and/or on a brand per se, all students will develop a professional brand, whether it is proactively built or created through happen... Read More
Accounting for Income Taxes at Apple Inc.
C-2389 | Published March 13, 2017 | 8 pages Exercise
Collection: Darden School of Business
This case provides students with the opportunity to analyze the income tax disclosures for Apple Inc. In particular, it provides for discussion about such topics as deferred taxes, valuation allowance... Read More
Your Professional Brand: Creating a Brand Essence Statement for Your Internship
M-0881 | Published October 19, 2015 | 3 pages Exercise
Collection: Darden School of Business
Although not all MBA students end up working in a marketing function and/or on a brand per se, all students will develop a professional brand, whether it is proactively built or created through happen... Read More
Accounting Workout: Exercises in Bonds
C-2481 | Published February 05, 2025 | 21 pages Exercise
Collection: Darden School of Business
These exercises ask students to solve problems related to bonds. They are targeted for use in introductory financial accounting courses at the MBA level.... Read More
Exercises in Competitive Decision Making
QA-0583 | Published December 04, 2002 | 3 pages Exercise
Collection: Darden School of Business
One student and a counterpart must make a series of interactive decisions engaging in a competitive strategy or a cooperative strategy. Each student's goal with these exercises is to maximize his own ... Read More
Kinds of Responses
OB-0653 | Published February 03, 1998 Exercise
Collection: Darden School of Business
This exercise presents definitions of seven kinds of responses that one may choose to use in a conversation: questions, directions, listening, preoccupation, interpretation, empathy, and sympathy. The... Read More