Business Case Studies & Business Publications

Human Experience Articulated: Understan...

Palomba, Anthony

Case

Human Experience Articulated: Understanding Why We Need Art and Expression

Palomba, Anthony

S-0409 | Published August 29, 2025 | 14 Pages Case

Collection: Darden School of Business

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This case follows Alex, a curious and sensitive MBA student who is interested in the intersection of art and the structures of modern business. He explores a range of artworks, reflects upon ways that art has impacted him personally, and considers how media conglomerates balance finances with creative output. The case provides an overview of art from different cultures and eras and introduces theories on the relationship between art, consumer culture, and human nature. It encourages readers to reflect upon art’s role in society, tradeoffs between creativity and commercial success, and the ways in which art intersects with other industries. At the University of Virginia Darden School of Business, this case is taught in the second-year MBA elective, “Media and Entertainment Business.” It would also be suitable in strategy, marketing, or finance electives that engage with the challenges of the creative sectors, or in executive education sessions that examine creativity, innovation, and digital disruption.

(1) Bridge art and business strategy, and articulate how artistic expression, cultural capital, and aesthetic experience intersect with business decisions in media and entertainment firms, especially in areas such as branding, M&A, and asset management. (2) Develop financial and strategic literacy by analyzing SEC filings to identify major revenue streams, creative assets, and strategic priorities of media conglomerates. (3) Apply cultural and media theories to market contexts in order to assess how media firms produce, distribute, and commodify art, and how audiences engage with it. (4) Critically evaluate the tension between creativity and commerce, examining how financial incentives, scalability, and shareholder value affect creative risk-taking and the preservation or erosion of artistic authenticity. (5) Assume the role of cultural strategists by analyzing real corporate holdings and creating slide decks that advise companies on the stewardship of cultural assets in ways that balance economic value and creative integrity.