Author Profile
Yemen, Gerry
Elizabeth Bryant and the "Kicktail" Women of Southwest Airlines
Martin, Sean; Kemp, Bianca; Yemen, Gerry
OB-1488 | Published June 27, 2025 | 26 Pages Case
Collection: Darden School of Business
In October 2004, Elizabeth Bryant, director of Leadership and Development at Southwest Airlines Co. (Southwest), sat across from her boss, prepared to resign. “Jeff,” she started, “I need you to know ... Read More
California Closets: Rethink, Rebuild (A)
Thomas, Doug; Chinnaswamy, Trent; Yemen, Gerry
OM-1810 | Published January 13, 2025 | 13 pages Case
Collection: Darden School of Business
In July 2021, Peer Nielsen, partner at the Business Improvement Group, was deciding how to improve manufacturing at California Closets. Although sales were expected to exceed current production by the... Read More
California Closets: Rethink, Rebuild (B)
Thomas, Doug; Chinnaswamy, Trent; Yemen, Gerry
OM-1812 | Published January 13, 2025 | 4 pages Case
Collection: Darden School of Business
This case, a follow-up to "California Closets: Rethink, Rebuild (A)" (UVA-OM-1810), examines how Peer Nielsen's recommendations led to significant improvements at California Closets and explores chall... Read More
Flipkart: Platforms and Profitability
Lenox, Michael; Boatright, Benjamin; Yemen, Gerry
S-0451 | Published August 26, 2024 | 17 pages Case
Collection: Darden School of Business
Dinkar Ayilavarapu, vice president for corporate strategy at Flipkart Internet Private Limited (Flipkart), was facing his most challenging opportunity to date. An Indian e-commerce company that had la... Read More
Matteo Hill at Drawn, Inc. (C)
Raveendhran, Roshni; Kurt, Devin; Yemen, Gerry
OB-1466 | Published July 24, 2024 | 1 pages Case
Collection: Darden School of Business
This case, which concludes the scenario set up in "Matteo Hill at Drawn, Inc. (A)" (UVA-OB-1293) and "Matteo Hill at Drawn, Inc. (B)" (UVA-OB-1459), reveals the outcome of the heated discussion about ... Read More
"A Wise Latina": Sonia Sotomayor’s Journey to the Supreme Court (A)
Elias, Allison; Kosher, Rowena; Yemen, Gerry
OB-1429 | Published June 06, 2024 | 38 Pages Case
Collection: Darden School of Business
This case set uses the example of Supreme Court of the United States (SCOTUS) Justice Sonia Sotomayor to discuss issues of communicating identity at work and to explore possible options for impression... Read More
Dinh’s Donuts (A): Optimizing Advertising Reach
Palomba, Anthony; Cian, Luca; Yemen, Gerry; Shaloudegi, Koushyar
BC-0302 | Published May 23, 2024 | 10 pages Case
Collection: Darden School of Business
In 2023, Serena Lopez, an advertising executive at Dinh’s Donuts, has to craft an advertising strategy for the donut chain’s new product, the Minty Cacao Dream donut. Lopez and her team must consider ... Read More
Courtney Meeks and the Culture of Change at Milliken
Martin, Sean; Younge, Ayana; Yemen, Gerry; Kemp, Bianca
OB-1456 | Published May 14, 2024 | 9 Pages Case
Collection: Darden School of Business
This field-based case puts students in the role of Courtney Meeks, a young Black senior HR manager at Milliken & Company (Milliken) in Spartanburg, South Carolina. A self-described “yes-to-everything ... Read More
Southwest Airlines: Cutting through the Storm (B)
OB-1453 | Published March 06, 2024 | 4 pages Case
Collection: Darden School of Business
Winter Storm Elliott was a major storm system that grounded air travel across the United States in the days before and after Christmas of 2022. While other major airlines recovered quickly and got pas... Read More
Southwest Airlines: Cutting through the Storm (A)
OB-1452 | Published March 06, 2024 | 10 pages Case
Collection: Darden School of Business
Winter Storm Elliott was a major storm system that grounded air travel across the United States in the days before and after Christmas of 2022. While other major airlines recovered quickly and got pas... Read More
Airinit: Clearing the Accounting Air
C-2442 | Published January 26, 2024 | 9 pages Case
Collection: Darden School of Business
The fictional company Airinit, now a division of the conglomerate ArgentAxis Holdings (AAH) after a recent merger, manufactures air fresheners, and at the start of the year it planned to generate a he... Read More
196 Acres and a Mission: What’s Responsible Housing for the Hoos?
S-0395 | Published January 11, 2024 | 23 pages Case
Collection: Darden School of Business
What does a university owe to the community where it is based? The idea of an anchor institution reflects the relational dynamics between a large entity and the often-lower-income community where it i... Read More
The End of Credit Suisse
Allayannis, George (Yiorgos); Markovic, Boban; Yemen, Gerry
F-2064 | Published December 20, 2023 | 36 pages Case
Collection: Darden School of Business
The case describes the demise of Credit Suisse Group AG (Credit Suisse), along with Credit Suisse's history and its significance for global markets and Switzerland. The case examines key episodes duri... Read More
Save the Children (A)
Riefberg, Vivian; Yemen, Gerry
OB-1383 | Published December 18, 2023 | 3 pages Case
Collection: Darden School of Business
This case set uses a humanitarian aid organization, Save the Children, to set the stage for analyzing a crisis and the CEO’s strategy of leading through uncertainty. The case provides only the minimal... Read More
Save the Children (B): Epilogue
Riefberg, Vivian; Yemen, Gerry
OB-1384 | Published December 18, 2023 | 2 pages Case
Collection: Darden School of Business
This case set uses a humanitarian aid organization, Save the Children, to set the stage for analyzing a crisis and the CEO’s strategy of leading through uncertainty. The case provides only the minimal... Read More
Light Rail in Denver?: The Private Sector and Infrastructure Development (B)
Murphy, Daniel; Murphy, Daniel; Yemen, Gerry
GEM-0199 | Published December 08, 2023 | 9 Pages Case
Collection: Darden School of Business
This case, a follow-up to "Light Rail in Denver?: The Private Sector and Infrastructure Development (A)" (UVA-GEM-0188) revisits Nwanneoma "Neena" Ngondai as she reflects on the work of the Denver Reg... Read More
Katchia Gethers: In the Business of Getting Better
Adams, Gabrielle; Yemen, Gerry
OB-1443 | Published August 28, 2023 | 13 pages Case
Collection: Darden School of Business
This field-based case uses the challenges an elementary school principal encountered during her first year as a seasoned professional in an underperforming school to set the stage for unfolding a fram... Read More
Washington Avenue: Road Diet or Road Buffet? (A)
Adams, Gabrielle; Yemen, Gerry
OB-1435 | Published August 10, 2023 | 10 pages Case
Collection: Darden School of Business
In this field-based case, the City of Philadelphia’s Office of Transportation, Infrastructure, and Sustainability is deciding how best to improve safety and move more people and goods in a way that wo... Read More
Washington Avenue: Road Diet or Road Buffet? (B)
Adams, Gabrielle; Yemen, Gerry
OB-1436 | Published August 10, 2023 | 2 pages Case
Collection: Darden School of Business
In this field-based case set, the City of Philadelphia’s Office of Transportation, Infrastructure, and Sustainability is deciding how best to improve safety and move more people and goods in a way tha... Read More
Stress in the Workplace: Mental Health Conversations—The Employee
Adams, Gabrielle; Brown-Iannuzzi, Jazmin; Lisnek, Jaclyn; Prengler, Melanie; Yemen, Gerry
OB-1441 | Published August 07, 2023 | 2 pages Case
Collection: Darden School of Business
Most managers will one day be in a situation where they must help another employee with a mental health issue. How should they prepare for these conversations? What resources are available? This role... Read More
Stress in the Workplace: Mental Health Conversations—The Boss
Adams, Gabrielle; Brown-Iannuzzi, Jazmin; Lisnek, Jaclyn; Prengler, Melanie; Yemen, Gerry
OB-1440 | Published August 07, 2023 | 1 pages Case
Collection: Darden School of Business
Most managers will one day be in a situation where they must help another employee with a mental health issue. How should they prepare for these conversations? What resources are available? This role... Read More
The Psychology of Problem-Solving
Adams, Gabrielle; Yemen, Gerry
OB-1442 | Published July 31, 2023 | 8 pages Technical Note
Collection: Darden School of Business
This technical note introduces the concept of applying subtractive thinking to problem-solving. The essential work of almost any employee in an organization is to solve problems and make something bet... Read More
Enterprise Resource Planning (ERP): From Mainframe to Cloud
Laseter, Timothy M.; Yemen, Gerry
OM-1794 | Published July 20, 2023 | 14 pages Case
Collection: Darden School of Business
In 1999, the Economist questioned whether the enterprise resource planning (ERP) business model could adapt to internet computing. ERPs were software systems that businesses could use to manage the co... Read More
Upli: Financial Health Appiness (B)
M-1027 | Published May 25, 2023 | 13 pages Case
Collection: Darden School of Business
This field-based case set uses qualitative and quantitative research during the early stages of app development to unfold circumstances that allow for an analysis of the problems people have around fi... Read More
Upli: Financial Health Appiness (C)
M-1028 | Published May 25, 2023 | 5 pages Case
Collection: Darden School of Business
This field-based case set uses qualitative and quantitative research during the early stages of app development to unfold circumstances that allow for an analysis of the problems people have around fi... Read More
Upli: Financial Health Appiness (A)
M-1026 | Published May 25, 2023 | 12 pages Case
Collection: Darden School of Business
This field-based case set uses qualitative and quantitative research during the early stages of app development to unfold circumstances that allow for an analysis of the problems people have around fi... Read More
David Smith: Garden Birch Children’s Hospital Center (A)
OB-1414 | Published December 21, 2022 | 15 pages Case
Collection: Darden School of Business
This case uses the context of a teaching hospital, Garden Birch Children’s Hospital Center, to surface the tension that results when a leader exhibits excellent task performance and problematic people... Read More
Ecommerce Brands: Digital Scale
Laseter, Timothy M.; Thomas, Doug; Yemen, Gerry
OM-1776 | Published December 21, 2022 | 16 pages Case
Collection: Darden School of Business
This case uses Ecommerce Brands (ECB), an aggregator of online retailers focusing on the auto parts space, to prompt an analysis of the firm’s capabilities, scalability, and operations strategy. ECB w... Read More
Market Street Wine: Extending the Aisle
BC-0286 | Published December 19, 2022 | 6 Pages Case
Collection: Darden School of Business
This case and dataset can be used with data visualization software to tell a story with data through charts, maps, and dashboards. Using an independent wine shop, Market Street Wine, the case describe... Read More
Comparison of Markets and Governments in Denmark and the United States
GEM-0200 | Published October 24, 2022 | 37 pages Case
Collection: Darden School of Business
This case follows Pedro Espinosa, an economist working at the US Department of Health and Human Services, who was on the advisory board that oversaw collecting, summarizing, and reporting data on the ... Read More
Children’s HeartLink: Reducing Health Care Disparities
OM-1770 | Published October 03, 2022 | 13 pages Case
Collection: Darden School of Business
As the country director for Children’s HeartLink (CHL), an international medical nongovernmental organization, Adriana Dobrzycka was reviewing the draft of the 2021 annual report—and dreaming big. CHL... Read More
Mastercard: Getting in League with Legends
Kim, Tami; Steenburgh, Thomas J.; Yemen, Gerry
M-1008 | Published September 23, 2022 | 15 pages Case
Collection: Darden School of Business
This field-based case uses one of Mastercard’s brand transformation strategies, curating passion-led experiences, to set the stage for analysis of sponsorships and promotion marketing. The company had... Read More
Flying Around Real Estate Development: Persuading with Data Visualizations
Batova, Tatiana; Ruediger, Stefan; Yemen, Gerry
BC-0285 | Published August 23, 2022 | 3 pages Case
Collection: Darden School of Business
This case and dataset can be used in a course on storytelling with data to explore how various types of maps in combination with other types of charts drive decision-making. It is designed for working... Read More
A Banker's Story (B)
Allayannis, George (Yiorgos); Yemen, Gerry
F-2019 | Published July 28, 2022 | 3 pages Case
Collection: Darden School of Business
This case set describes the decision of a banker (Kaylan Bartholomew) to continue with banking—her dream job—or move to other less remunerative but perhaps more gratifying options such as building a b... Read More
A Banker's Story (A)
Allayannis, George (Yiorgos); Yemen, Gerry
F-2018 | Published July 28, 2022 | 4 pages Case
Collection: Darden School of Business
This case set describes the decision of a banker (Kaylan Bartholomew) to continue with banking—her dream job—or move to other less remunerative but perhaps more gratifying options such as building a b... Read More
iFixit: If You Bought It, You Don’t Really Own It
OM-1772 | Published July 26, 2022 | 14 pages Case
Collection: Darden School of Business
This field-based case introduces iFixit, a small business with a mission to change consumer behavior around prosperity so that they would no longer toss away broken products. iFixit offered repair gui... Read More
Wahoo Fitness: Segmentation and Data Insights
Venkatesan, Rajkumar; Lopes, Henrique; Yemen, Gerry
M-1025 | Published February 02, 2022 | 16 pages Case
Collection: Darden School of Business
This field-based case describes Wahoo Fitness’s (Wahoo’s) data-collection process, focusing especially on the customer survey it used to gain insights into its current and potential customers. One mon... Read More
Can Zwift Disrupt Peloton's Ascent?
Dikolli, Shane; Wright-Pruski, Colin; Yemen, Gerry
C-2454 | Published January 18, 2022 | 11 pages Case
Collection: Darden School of Business
This public-sourced case uses the fitness company Zwift and one of its competitors, Peloton, to explore cost allocation and bundling services. The material includes a task to provide a back-of-the-env... Read More
Andrew Yang: A New Way Marketing Campaign
M-1018 | Published October 19, 2021 | 25 pages Case
Collection: Darden School of Business
This field-based case follows Andrew Yang, who went from an unknown to a major competitor in the 2020 Democratic Party presidential race. Yang’s initial rise to fame was largely owed to a group of you... Read More
66°North: Made for Life
Wilcox, Ronald T.; Yemen, Gerry
M-1017 | Published October 15, 2021 | 20 pages Case
Collection: Darden School of Business
This field-based case uses the 66°North Company, an iconic Icelandic designer and manufacturer of premium outerwear, to unfold circumstances that allow for an analysis of the firm’s value proposition,... Read More
Embraer E-Jets E2: Flying High
Yemen, Gerry; Isabella, Lynn A.
OB-1308 | Published March 17, 2021 | 28 pages Case
Collection: Darden School of Business
This field-based case chronicles how Embraer, a recognized market leader in Brazil’s regional aircraft industry, designed and developed an almost entirely new aircraft, the E2-190. Given the success o... Read More
The US–China Trade War: Deal or No Deal? (JAPANESE)
Yang, Dennis; Ha, Jiming; Holtz, Paul; Yemen, Gerry
GEM-0186 | Published February 17, 2021 | 37 pages Case
Collection: Darden School of Business
This is a Japanese translation of the March 17, 2020 version of UVA-GEM-0175. The US-China trade war in 2019 led to major shifts in global trade and supply chains, highlighting the recent trend in deg... Read More
Deutsche Bank: Restructure, Change, and Trust
Harris, Robert S.; Wicks, Andrew C.; Yemen, Gerry
F-1962 | Published January 27, 2021 | 13 pages Case
Collection: Darden School of Business
This public-sourced case describes Deutsche Bank and what leaders called its most fundamental transformation in decades to frame a discussion on how the current CEO, Christian Sewing, chooses to resha... Read More
Rohvi
Anik, Lalin; Mittal, Aerika; Yemen, Gerry
M-1007 | Published January 06, 2021 | 12 pages Case
Collection: Darden School of Business
This case uses a start-up in the retail industry to explore the leverage of behavioral science to enrich a business model and structure a marketing campaign. The material unfolds the testing of an inn... Read More
China Supply Chain and COVID-19
Yang, Dennis; Ha, Jiming; Yemen, Gerry; Sesia, Aldo
GEM-0184 | Published December 17, 2020 | 44 pages Case
Collection: Darden School of Business
On March 11, 2020, The World Health Organization declared the outbreak of the novel coronavirus (COVID-19) a global pandemic. The pandemic brought production, trade, and businesses to a grinding halt,... Read More
Acting and Speaking with Power: Oliver North and the Iran–Contra Deal—the Good, the Bad, and the Ugly
OB-1337 | Published September 23, 2020 | 5 pages Case
Collection: Darden School of Business
How leaders behave in difficult situations are an important part of controlling their narrative. This public-sourced case provides students an opportunity to examine how one leader behaves while under... Read More
Acting and Speaking with Power: Donald Kennedy and Stanford Accounting—Indirectly Accused?
OB-1338 | Published September 23, 2020 | 4 pages Case
Collection: Darden School of Business
How leaders behave in difficult situations are an important part of controlling their narrative. This public-sourced case provides students an opportunity to examine how one leader behaves while under... Read More
Facebook, Cambridge Analytica, and the (Uncertain) Future of Online Privacy
M-0979 | Published July 20, 2020 | 16 pages Case
Collection: Darden School of Business
This public-sourced case uses Facebook, the legendary social media platform, to unfold circumstances that allow an analysis of the firm's privacy risk around its marketing tools and use of collected c... Read More
Divestment as an ESG Tool: CalPERS and Tobacco Stocks (B)
Evans, Richard B.; Yemen, Gerry
F-1949 | Published June 04, 2020 | 2 pages Case
Collection: Darden School of Business
This case uses the California Public Employees’ Retirement System (CalPERS) to set the stage for unfolding an analysis of economics and values in the decision to divest tobacco stocks and bonds from t... Read More
Divestment as an ESG Tool: CalPERS and Tobacco Stocks (A)
Evans, Richard B.; Yemen, Gerry; Kellett, Michael
F-1948 | Published June 04, 2020 | 22 pages Case
Collection: Darden School of Business
This case uses the California Public Employees’ Retirement System (CalPERS) to set the stage for unfolding an analysis of economics and values in the decision to divest tobacco stocks and bonds from t... Read More
The US–China Trade War: Deal or No Deal?
Yang, Dennis; Ha, Jiming; Holtz, Paul; Yemen, Gerry
GEM-0175 | Published March 17, 2020 | 31 pages Technical Note
Collection: Darden School of Business
The US–China trade war in 2019 led to major shifts in global trade and supply chains, highlighting the recent trend in deglobalization. This note discusses the patterns of international trade and capi... Read More
Hilton China
S-0324 | Published March 16, 2020 | 7 pages Case
Collection: Darden School of Business
How do brands travel? As firms expand globally, they must manage how their products and services are perceived across borders, peoples, and cultures. This can be thorny when what a firm offers has no ... Read More
Facebook: Managing User-Generated Content
M-0976 | Published March 11, 2020 | 10 pages Case
Collection: Darden School of Business
This public-sourced case describes the evolution of Facebook monitoring users' activity around what potentially offensive or disturbing material could stay posted and what should be removed. Following... Read More
Deutsche Bank Restart: Goodbye Goldman Sachs of Europe?
Allayannis, George (Yiorgos); Yemen, Gerry; Holtz, Paul
F-1934 | Published February 26, 2020 | 28 pages Case
Collection: Darden School of Business
This public-sourced case describes the latest restructuring efforts by Deutsche Bank (DB) and gives a short history of prior restructuring efforts from the decade before. In July 2019, Christian Sewin... Read More
Walker Advertising: Los Defensores and 1-800-THE–LAW2
Albert, Michael; Yemen, Gerry; Yeaton, Saul
QA-0912 | Published October 11, 2019 | 8 pages Case
Collection: Darden School of Business
While organizations have been collecting data for years, not all businesses have the talent, culture, and systems in place in order to take advantage of their data. This case uses Walker Advertising, ... Read More
Leica Camera: The Zeitgeist of Photography
Venkataraman, S.; Yemen, Gerry
S-0312 | Published August 30, 2019 | 32 pages Case
Collection: Darden School of Business
This field-based case uses Leica Camera, the famed German manufacturer of high-end cameras, to unfold circumstances that allow for an analysis of the firm's competitive position. Having moved the well... Read More
Donatella Cinelli Colombini: “A Volcano of Ideas”
Isabella, Lynn A.; Yemen, Gerry
OB-1290 | Published August 27, 2019 | 20 pages Case
Collection: Darden School of Business
This field-based case offers the experiences of a historic winery in Tuscany, Italy, to set the stage for how the leader's philosophy affects all aspects of the company, as well as how those practices... Read More
A Community for Change: B Lab and Certified B Corps
Frank, Mary Margaret; Loutskina, Elena; Yemen, Gerry
F-1878 | Published August 27, 2019 | 10 pages Technical Note
Collection: Darden School of Business
Founded in 2006, the B Lab, a nonprofit organization, created the certified B Corporations (B Corps). B Corps are businesses that satisfy a set of standards and benchmarks defined by social and enviro... Read More
Tesla and the Future of Autonomous Driving
QA-0911 | Published May 28, 2019 | 3 pages Case
Collection: Darden School of Business
An investor, Janice Zhuk, examines Tesla's quarterly safety data that includes the number of miles it took to register one accident among Tesla cars driving with autopilot versus those without autopil... Read More
From Stuffing to Streamlining: Pharmaceutical Distribution
Thomas, Doug; Zhao, Hui; Maiden, Stephen E.; Yemen, Gerry
F-1859 | Published April 22, 2019 | 17 pages Case
Collection: Darden School of Business
This case uses the streamlining of pharmaceutical distribution to explore supply-chain coordination. For years, supply-chain inventory information had been opaque. Then in the early 2000s, pharmaceuti... Read More
Smithfield Foods: Activists and Acquisitions
Chen, Ming-Jer; Jia, Ruo; Yemen, Gerry
S-0308 | Published April 01, 2019 | 20 pages Case
Collection: Darden School of Business
This research-based case uses the circumstances surrounding Virginia-based Smithfield Foods' (Smithfield's) buyout offers from multiple foreign firms to examine the political and cultural constraints ... Read More
Fannie Mae's Data Dynamics
Lichtendahl, Kenneth C. Jr.; Loutskina, Elena; Grushka-Cockayne, Yael; Yemen, Gerry; Boatright, Benjamin
QA-0903 | Published February 13, 2019 | 12 pages Case
Collection: Darden School of Business
This case uses one of Fannie Mae’s credit-risk transfer instruments (CRT) to explore its data set platform and predict loan defaults through machine learning algorithms. The CRT, called Connecticut Av... Read More
Goodio Supply Chain: A Chocolatey Future?
Thomas, Doug; Kraft, Tim; Hamalainen, Markko; Yemen, Gerry; Zhang, Meng Yuan; Zheng, Yanchong
OM-1613 | Published January 17, 2019 | 12 pages Case
Collection: Darden School of Business
This case uses the experiences of a Finnish craft chocolate company to analyze the impact of supply chain transparency on suppliers and consumers. The case discusses the rationale behind entrepreneur ... Read More
Hilton: Tru to Its Brand?
Conroy, Robert M.; Yemen, Gerry
F-1852 | Published October 29, 2018 | 16 pages Case
Collection: Darden School of Business
Tripp McLaughlin was senior director of brand management at Hilton Worldwide in McLean, Virginia, when the company decided to explore growth through the launch of a new midscale brand in 2015. McLaugh... Read More
The IndiGo Story, 2018: "On Time, Hassle Free"?
Weiss, Elliott N.; Maiden, Stephen E.; Yemen, Gerry
OM-1605 | Published September 28, 2018 | 4 pages Case
Collection: Darden School of Business
This case follows up on "The IndiGo Story: 'On Time, Hassle Free'" (UVA-OM-1505). The airline passenger industry in India was a mess in 2013, but the low-cost carrier, IndiGo, was making money. This ... Read More
Leading with an Enterprise Perspective: The 9 Cs Model
Weiss, Elliott N.; Yemen, Gerry; Maiden, Stephen E.
OM-1601 | Published September 18, 2018 | 5 pages Technical Note
Collection: Darden School of Business
While managers of both for-profit and not-for-profit organizations often focus on their area of specific expertise, true success comes only from taking a complete enterprise perspective. Organizations... Read More
Brandefy: Approaching Expansion with Marketing Analytics
Yemen, Gerry; Mortimer, Steven M.; Boichuk, Jeff
M-0962 | Published August 20, 2018 | 6 pages Case
Collection: Darden School of Business
This field-based case allows instructors to explore the world of data analytics with students, using Brandefy, a startup company, and its plan to expand its app into additional categories of the groce... Read More
Strategy at Yuhisai Koudoukan: Reading the Tea Leaves
Grushka-Cockayne, Yael; Hoang-Le, Thanh-Trang; Baber, Will; Yemen, Gerry
S-0303 | Published July 09, 2018 | 14 pages Case
Collection: Darden School of Business
This field-based case uses a Japanese teahouse and cultural space to discuss broader themes in strategy formation. The material would work well to conduct a strategic capability analysis. Sotatsu Ot... Read More
Uber: #WhatDoYouDo?
Isabella, Lynn A.; Maiden, Stephen E.; Yemen, Gerry
OB-1218 | Published June 26, 2018 | 9 pages Case
Collection: Darden School of Business
This public-sourced case is based on a 2017 blog post by a former Uber employee, Susan Fowler, in which she was brutally honest about the sexual harassment, the sexism, the bro culture, and the failur... Read More
Fintech, Payments Innovation, and the Acquisition of Worldpay
Allayannis, George (Yiorgos); Yemen, Gerry; Lane, David
F-1829 | Published May 31, 2018 | 34 pages Case
Collection: Darden School of Business
This case uses the Vantiv, a US credit-card-processing company, acquisition of Worldpay, Britain's largest payments processor, to discuss broader themes in the payment space. Payments are a crucial fu... Read More
Just: Positioned to Target Mainstream Tastes? (B)
Cian, Luca; Yemen, Gerry; Boichuk, Jeff
M-0957 | Published April 19, 2018 | 3 pages Case
Collection: Darden School of Business
Well suited for MBA and undergraduate marketing programs, this case uses product positioning and placement during the early growth stages of a start-up's brand in the food industry to unfold circumsta... Read More
Just: Positioned to Target Mainstream Tastes? (A)
Cian, Luca; Yemen, Gerry; Boichuk, Jeff
M-0956 | Published April 19, 2018 | 17 pages Case
Collection: Darden School of Business
Well suited for MBA and undergraduate marketing programs, this case uses product positioning and placement during the early growth stages of a start-up's brand in the food industry to unfold circumsta... Read More
HP and Autonomy: Who's Accountable?
Hopkins, Justin J.; Yemen, Gerry
C-2408 | Published February 27, 2018 | 16 pages Case
Collection: Darden School of Business
Written using public sources, this case uses Hewlett-Packard’s (HP) purchase of Autonomy Corporation (Autonomy) to analyze the accounting treatment for the acquisition and subsequent goodwill impairme... Read More
Taking a Mexican Company Global—The CEMEX Way (RUSSIAN)
Venkataraman, S.; Allayannis, George (Yiorgos); Yemen, Gerry
S-0299 | Published January 17, 2018 | 27 pages Case
Collection: Darden School of Business
This is a Russian translation of the 2012 version of UVA-S-0194. Suitable for MBA, Executive MBA, GEMBA, and executive education programs, this case uses CEMEX, a global cement producer based in Mexic... Read More
Japan's Economics: Abenomics from the Front and Rearview Mirrors
GEM-0150 | Published October 17, 2017 | 15 pages Case
Collection: Darden School of Business
When Kazuo Ueda took the reins as governor of the Bank of Japan (BOJ) in April 2023, he signaled that he would continue the ultra-loose monetary policy that had characterized Japan’s central bank for ... Read More
Shanghai Disneyland: Authentically Disney and Distinctly Chinese
Weiss, Elliott N.; Yemen, Gerry; Maiden, Stephen E.
OM-1568 | Published October 11, 2017 | 8 pages Case
Collection: Darden School of Business
Excellent service operations understand the unique challenges of managing services and experiences. The Walt Disney Company's value proposition, or purpose, is to create a magical experience for custo... Read More
DigiPlex: Future-Ready Data Centers
Grushka-Cockayne, Yael; Yemen, Gerry
QA-0880 | Published October 03, 2017 | 15 pages Case
Collection: Darden School of Business
This case is based on DigiPlex, the largest data center provider in Scandinavia. The company plans to build another data center just outside of Stockholm, Sweden. The case asks students to evaluate a ... Read More
Bonnie Strong at Inditex
Weiss, Elliott N.; Yemen, Gerry; Maiden, Stephen E.
OM-1558 | Published September 05, 2017 | 16 pages Case
Collection: Darden School of Business
Inditex, Zara's parent company, is known for its success in “fast fashion,” the ability to respond quickly to changes in the retail apparel industry. This case examines the reasons for its success by ... Read More
To LED or Not to LED?
QA-0862 | Published September 01, 2017 | 5 pages Case
Collection: Darden School of Business
A director of marketing at a major big-box retailer in the United States finds herself overhearing a customer and a lighting specialist discuss the replacement of incandescent and halogen lightbulbs w... Read More
Goldman Sachs Goes to Rikers Island
Loutskina, Elena; Frank, Mary Margaret; Yemen, Gerry; Maiden, Stephen E.
F-1807 | Published August 11, 2017 | 16 pages Case
Collection: Darden School of Business
Yi Hua, the leader of an impact-investing initiative at Goldman Sachs, was examining a new financial arrangement in a proposed public-private partnership called the Rikers Island Social Impact Bond (S... Read More
TriLinc Global Impact Fund
Loutskina, Elena; Yemen, Gerry
F-1779 | Published August 08, 2017 | 25 pages Case
Collection: Darden School of Business
This case calls students to evaluate an investment in impact-oriented private-debt fund TriLinc Global. The fund is led by Wall Street veteran Gloria Nelund and provides debt financing to small and me... Read More
Dare to Experiment: The Scientific Approach to Consumer Behavior
Anik, Lalin; Hauser, Ryan; Yemen, Gerry
M-0951 | Published August 02, 2017 | 4 pages Case
Collection: Darden School of Business
This is a collection of four caselets that aim to provide a rich discussion around why experimentation in business is important and how it can be properly designed to improve short-term tactical and l... Read More
Impact Makers (A): The Newman's Own of Management Consulting
Loutskina, Elena; Yemen, Gerry; Mead, Jenny
F-1797 | Published June 30, 2017 | 25 pages Case
Collection: Darden School of Business
This case requires students to evaluate alternative dual-share-class corporate structures that allow companies and entrepreneurs to pursue profit with purpose. The case explores Impact Makers, an IT c... Read More
Impact Makers (B): Equity Raise
Loutskina, Elena; Yemen, Gerry
F-1801 | Published June 30, 2017 | 11 pages Case
Collection: Darden School of Business
This case can be taught alone or as an epilogue to "Impact Makers (A): The Newman's Own of Management Consulting" (UVA-F-1797). The case is based on Impact Makers, an IT consulting company headquarter... Read More
The Elevator Saga
QA-0866 | Published April 27, 2017 | 6 Pages Case
Collection: Darden School of Business
This case describes a common situation in old buildings, namely the decision as to whether intall an elevator. In this armchair case, we have an apartment building in Budapest with 3 towers, each cont... Read More
Bond Buyback at Deutsche Bank
Allayannis, George (Yiorgos); Yemen, Gerry; Wells, Graham D.
F-1790 | Published March 13, 2017 | 23 pages Case
Collection: Darden School of Business
The case describes a 2016 debt buyback transaction for Deutsche Bank, a major, global, systemically important bank. The case focuses on the large, global bank during a turbulent period, giving student... Read More
Bryanboy (B): Epilogue
OB-1204 | Published March 07, 2017 | 1 pages Case
Collection: Darden School of Business
Who doesn't want the ability to wield influence, and build or possess some sort of power? The A case describes the ascent of a blogger at the top of the list of the most influential luxury fashion wri... Read More
Powerball: Somebody’s Gotta Win!
QA-0857 | Published March 01, 2017 | 6 pages Case
Collection: Darden School of Business
The case evolves around the Powerball lottery and the rule changes implemented in 2015, which, among other things, changed the chances of winning the jackpot from 1 in 175 million to 1 in 292 million.... Read More
Preference for Sequences: Rock Loud and Proud Music Set List
QA-0856 | Published January 31, 2017 | 4 pages Case
Collection: Darden School of Business
Numerous situations require sequencing objects. Several factors can be taken into account, such as creating contrast, avoiding satiation, satisfying impatience, or managing anticipation and recall. In... Read More
NaanDan and Jain: Leave This World Better Than You Found It
OM-1547 | Published December 07, 2016 | 11 pages Case
Collection: Darden School of Business
India-based firm, Jain Irrigation Systems (Jain Irrigation), and its acquisition of NaanDan Irrigation Systems (NaanDan) offers an opportunity to explore supply chain sourcing and coordination as well... Read More
Helvetia Insurance's Dim Sum Bond Investment
Demers, Elizabeth A.; Yemen, Gerry
C-2387 | Published September 14, 2016 | 2 pages Case
Collection: Darden School of Business
This case explores the accounting for investments in corporate bonds. The global setting involving a Swiss insurer investing in the Chinese yuan-denominated debt (i.e., "dim sum bonds") of France-base... Read More
Buick at a Crossroads: Building Brand Momentum
Whitler, Kimberly A.; Yemen, Gerry; Wells, Graham D.
M-0907 | Published August 02, 2016 | 27 pages Case
Collection: Darden School of Business
Few cases allow the student to understand the relationship between brand strategy, marketing strategy, implementation, and analysis. While some conceive of the process as being sequential, this case d... Read More
Knowlton Roberts II (A) (SPANISH)
Isabella, Lynn A.; Yemen, Gerry
OB-1286 | Published June 22, 2016 | 8 pages Case
Collection: Darden School of Business
This is a Spanish translation of the October 26, 2011, version of UVA-OB-1025. This case is an updated version of the Knowlton Roberts case series (UVA-OB-0737 and 0738). The case is best used as a ve... Read More
Knowlton Roberts II (B): Epilogue (SPANISH)
Isabella, Lynn A.; Yemen, Gerry
OB-1287 | Published June 22, 2016 | 2 pages Case
Collection: Darden School of Business
This is a Spanish translation of the October 26, 2011, version of UVA-OB-1026. This second part of the two-part case updated from the Knowlton Roberts case series (UVA-OB-0737 and 0738) provides an ep... Read More
Ambiculture: Seeking the Multicultural Middle
S-0266 | Published June 15, 2016 | 25 pages Case
Collection: Darden School of Business
Series of scenarios each presenting a situation that asks the student to decide how to proceed. Read More
Bryanboy (A)
OB-1095 | Published May 02, 2016 | 7 pages Case
Collection: Darden School of Business
Who doesn't want the ability to wield influence, and build or possess some sort of power? This case describes the ascent of a blogger at the top of the list of the most influential luxury fashion writ... Read More
Dim Sum Bonds at Renault S.A.
Demers, Elizabeth A.; Yemen, Gerry
C-2373 | Published April 13, 2016 | 4 pages Case
Collection: Darden School of Business
This case explores the accounting for long-term debt from the perspective of the issuer of bonds payable. The global setting involving France-based Renault issuing Chinese yuan-denominated debt in th... Read More
Leonardo: Indianizing Olive Oil
Venkatesan, Rajkumar; Farris, Paul W.; Yemen, Gerry
M-0904 | Published March 09, 2016 | 12 pages Case
Collection: Darden School of Business
This field-based case works as a solid introduction to new product positioning in a nascent market with an opportunity to define the product category. At the start, the brand creates a new category pr... Read More
The Walt Disney Company: Mickey Mouse Visits Shanghai
Weiss, Elliott N.; Yemen, Gerry; Maiden, Stephen E.
OM-1545 | Published February 10, 2016 | 11 pages Case
Collection: Darden School of Business
The strategic and tactical problems of managing the operations function in a service environment can be examined through the context of the Walt Disney Company (DIS) opening Shanghai Disneyland. The c... Read More
Marketing a Pure Play E-Tailer: Historical Emporium Inc.
M-0901 | Published January 15, 2016 | 10 pages Case
Collection: Darden School of Business
The material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose,... Read More
Transformation in Somaliland: Edna Adan Maternity Hospital
Yemen, Gerry; Snell, Scott; Meara, John G.; McClain, Craig D.; Raykar, Nakul P.; Greenberg, Sarah L. M.; Henry, Jaymie Ang
OB-1082 | Published January 13, 2016 | 13 pages Case
Collection: Darden School of Business
There are change efforts, and there are change efforts. Edna Adan Ismail, referred to in the Western press as the Muslim Mother Teresa, created a small revolution when she founded the Edna Adan Matern... Read More
Shri Mahila Griha Udyog Lijjat Papad: It's A Women-Only Business
Isabella, Lynn A.; Yemen, Gerry; Mattoo, Nirja; Venkatesan, Rajkumar; Wicks, Andrew C.
OB-1091 | Published December 07, 2015 | 11 pages Case
Collection: Darden School of Business
The story of Lijjat offers an opportunity to challenge students to think about what a business is for. It can be used to explore students' cultural intelligence starting point and discover what they n... Read More
Owen Rankin at J&J and the Olympic Games: Let the Games Begin (A)
Simko, Paul J.; Modica, Marc W.; Yemen, Gerry
OB-1070 | Published November 11, 2015 | 5 pages Case
Collection: Darden School of Business
Whether taught to students unfamiliar with U.S. business culture or to students unacquainted with working in China, this case allows for an exploration of values that shape attitudes and behaviors in ... Read More
Owen Rankin at J&J and the Olympic Games: Let the Games Begin (B)
Simko, Paul J.; Modica, Marc W.; Yemen, Gerry
OB-1071 | Published November 11, 2015 | 7 pages Case
Collection: Darden School of Business
Whether taught to students unfamiliar with U.S. business culture or to students unacquainted with working in China, this case allows for an exploration of values that shape attitudes and behaviors in ... Read More
AES Tietê: Expansion Plant in Brazil
Allayannis, George (Yiorgos); Yemen, Gerry; Oliveira, Roberson
F-1732 | Published October 22, 2015 | 14 pages Case
Collection: Darden School of Business
This case allows students to learn the principles of capital budgeting in a global context. It features a power company in Brazil that is a subsidiary of AES Corporation. A new-to-the-firm manager is ... Read More
Introduction to Consolidation Accounting: Google's Acquisition of Waze
Demers, Elizabeth A.; Yemen, Gerry
C-2354 | Published August 26, 2015 | 8 pages Case
Collection: Darden School of Business
When Google purchased Israel-based Waze on June 11, 2013, many wondered how the quirky start-up had even gotten noticed. The answer was its product, an app launched from Ra'anana, Israel, that connect... Read More
The Wonderful World of Human Resources at Disney (SPANISH)
Isabella, Lynn A.; Yemen, Gerry
OB-1207 | Published August 19, 2015 | 14 pages Case
Collection: Darden School of Business
This is a Spanish translation of the Mar. 31, 2014 version of UVA-OB-1051. What kind of culture does Walt Disney Company (WDC) want to create? This case uses the experiences of a young visitor to one... Read More
Argamassa Construction Materials (A)
Hernandez, Morela; Yemen, Gerry; Santiago, Eduardo; Almandoz, John
OB-1076 | Published August 12, 2015 | 5 pages Case
Collection: Darden School of Business
How does a high-performing manager move from admiring his boss to feeling like walking away from the position and company? This is a powerfully rich case that describes a manager's leadership style in... Read More
Argamassa Construction Materials (B): Epilogue
Hernandez, Morela; Yemen, Gerry; Santiago, Eduardo; Almandoz, John
OB-1077 | Published August 12, 2015 | 4 pages Case
Collection: Darden School of Business
In the B case, Santiago recounts his approach to the difficult conversation with his boss. He shares what he believed was the problem at the firm and presents a plan to turn things around. The materia... Read More
The Times of India: Start the Presses
Venkatesan, Rajkumar; Yemen, Gerry; Sriram, S.
M-0877 | Published June 08, 2015 | 22 pages Case
Collection: Darden School of Business
Perhaps among the most popular newspapers in the world, the Times of India (TOI) was faced with developing a national strategy in a very diverse country. The paper's strategy included lowering the pri... Read More
Tirumala Tirupati: Wait a Moment
Weiss, Elliott N.; Yemen, Gerry; Maiden, Stephen E.
OM-1533 | Published April 06, 2015 | 10 pages Case
Collection: Darden School of Business
This case examines the queueing issues caused by the growth in popularity of one of the most visited Hindu temples in the world. On January 2, 2015, Ramesh and Vasantha Gupta visit Tirumala Venkateswa... Read More
The Marginal Product of Labor
Rodriguez, Peter L.; Yemen, Gerry
GEM-0132 | Published March 19, 2015 | 7 pages Technical Note
Collection: Darden School of Business
This technical note explores one of the most important topics for firms and their managers: labor. In particular, how many people should a firm hire, and how much should they be paid? The note uses th... Read More
Sold—to the Highest Bidder in Japan: Operational Challenges and Culture
Behfar, Kristin J.; Yemen, Gerry; Elias, Allison
OB-1064 | Published March 19, 2015 | 5 pages Case
Collection: Darden School of Business
Most talented executives can recognize when an acquisition has strategic or financial benefits, and in this case, the decision to be acquired was an appropriate exit strategy for a successful start-up... Read More
Project Management: "Constructive" Building
Starsia, Gerald D.; Yemen, Gerry
OB-1057 | Published January 06, 2015 | 11 pages Case
Collection: Darden School of Business
After nine months' work and full commitment to the expansion project at the University of Virginia's McIntire School of Commerce, Senior Associate Dean Gerry Starsia hit a snag. A few unresolved issue... Read More
Monticello Motor Club: Straights and Corners
Weiss, Elliott N.; Yemen, Gerry; Burke, Adam
OM-1511 | Published December 03, 2014 | 13 pages Case
Collection: Darden School of Business
This case has been taught successfully in a second-year MBA elective, "Management of Service Operations," in a module on service system design. The material works well to unfold with Frances Frei's se... Read More
That Little Voice Inside (A)
Isabella, Lynn A.; Yemen, Gerry; Burke, Susan
OB-1059 | Published November 13, 2014 | 4 pages Case
Collection: Darden School of Business
Just after 8:00 p.m. on a Monday evening, Catherine Russell, senior vice president and director of business development at Western Banking Group, arrived at one of the branches she oversaw to catch up... Read More
That Little Voice Inside (B)
Isabella, Lynn A.; Yemen, Gerry; Burke, Susan
OB-1060 | Published November 13, 2014 | 4 pages Case
Collection: Darden School of Business
The day after Catherine Russell, senior vice president of Harbor Community Bank (HCB), discovered one of the bank's branch managers in the bank after hours, cleaning, she continued to second guess how... Read More
That Little Voice Inside (C)
Isabella, Lynn A.; Yemen, Gerry; Burke, Susan
OB-1061 | Published November 13, 2014 | 3 pages Case
Collection: Darden School of Business
Catherine Russell, senior vice president of Harbor Community Bank (HCB), had lunch with one of her branch managers, Rachel Dwyer, to confront her about violating bank opening and closing procedures. W... Read More
The Influence of Cultural Values in Business Practice
Behfar, Kristin J.; Thompson, Sylvie; Yemen, Gerry
OB-1056 | Published October 15, 2014 | 13 pages Technical Note
Collection: Darden School of Business
Culture is a highly complex set of learned behaviors that function at multiple levels. Cultural challenges go beyond overcoming language differences and navigating different national legal systems. Cu... Read More
Hillenbrand: Thinking Beyond the Certain
Fairchild, Gregory B.; Yemen, Gerry
S-0243 | Published September 26, 2014 | 18 pages Case
Collection: Darden School of Business
For years, the death care business looked good on paper for Hillenbrand, Inc.: the company had EBITDA margins of more than 26% in an industry that historically presented itself as stable, profitable, ... Read More
This Bud's for Who? The Battle for Anheuser-Busch
Allayannis, George (Yiorgos); Yemen, Gerry; English, Mary; Voorhees, Paul
F-1717 | Published September 04, 2014 | 13 pages Case
Collection: Darden School of Business
The Anheuser-Busch InBev case represents a major cross-border M&A transaction. Because the material covers a large, well-known transaction involving food and beverage companies, students can focus on ... Read More
Picante Mexican Grill: A New Delhi Experience
Raz, Gal; Weiss, Elliott N.; Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry
OM-1520 | Published August 15, 2014 | 14 pages Case
Collection: Darden School of Business
Modeled loosely after the American restaurant chain Chipotle, Picante Mexican Grill seeks to offer fresh and healthy vegetarian fast-food options. The owners of this start-up chain in Gurgaon, India, ... Read More
The Global Software Team: Jugaad Needed
Behfar, Kristin J.; Yemen, Gerry
OB-1054 | Published June 23, 2014 | 3 pages Case
Collection: Darden School of Business
The Global Networks Company (GNC), headquartered in Boston, Massachusetts, made its global footprint in India in 1994 by establishing a presence in Bangalore. Although mainly a sales support office, G... Read More
Mauboussin Japan: A French Gem in Asia (French Translation)
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, Gerry
M-0872 | Published June 17, 2014 | 18 pages Case
Collection: Darden School of Business
This is a French translation of the February 17, 2014, version of UVA-M-0853. As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when ... Read More
Bernstein Global Wealth Management: From One Generation to the Next
Wilmshurst, Luke; de Guzman, Terry S.
F-1713 | Published June 16, 2014 | 14 pages Case
Collection: Darden School of Business
Family business as a topic has grown to constitute a major segment of the U.S. and global economies. In many regions of the world, family companies dominate the economy. Running a family business can ... Read More
Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, Kusum
M-0871 | Published May 23, 2014 | 15 pages Case
Collection: Darden School of Business
By late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Ub... Read More
Legal Considerations When Writing Case Studies
PHA-0072 | Published May 09, 2014 | 10 pages Technical Note
Collection: Darden School of Business
"If the company refuses to sign the case release, can I disguise material and use it in my business case?" "Is it okay to use part of this quote in my case under the 10% rule?" Without attention to... Read More
The IndiGo Story: "On Time, Hassle Free"
Weiss, Elliott N.; Yemen, Gerry
OM-1505 | Published December 10, 2013 | 16 pages Case
Collection: Darden School of Business
The airline passenger industry in India was a mess in 2013, but the low-cost carrier IndiGo was making money. This relatively new company had managed to work against the odds and grab market share fro... Read More
Mauboussin Japan: A French Gem in Asia
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, Gerry
M-0853 | Published August 13, 2013 | 18 pages Case
Collection: Darden School of Business
As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm's competitive set is shared by similar customers, perceived differentia... Read More
The Wonderful World of Human Resources at Disney
Isabella, Lynn A.; Yemen, Gerry
OB-1051 | Published July 19, 2013 | 14 pages Case
Collection: Darden School of Business
What kind of culture does Walt Disney Company (WDC) want to create? This case uses the experiences of a young visitor to one of WDC's resort hotels to set the stage for an analysis of selecting, hirin... Read More
Kulicke and Soffa Industries, Inc., in China: Transferring Knowledge (A) and (B) (Abridged)
Raz, Gal; Davidson, Martin N.; Yemen, Gerry
OM-1500 | Published July 17, 2013 | 13 pages Case
Collection: Darden School of Business
This version condenses the two parts of "K&S Industries Inc. in China: Transferring Knowledge (A) and (B)" into a single-use case. Suitable for the MBA, EMBA, GEMBA, and executive education programs, ... Read More
So Long to SingleStop? (B): Epilogue
Isabella, Lynn A.; Yemen, Gerry; Hepler, Kent
OB-1050 | Published July 15, 2013 | 3 pages Case
Collection: Darden School of Business
This case pairing was designed for use in the Darden School's Global MBA for Executives program in the core Leadership and Organizations course and is also suitable for MBA, EMBA, and Executive Educat... Read More
So Long to SingleStop? (A)
Isabella, Lynn A.; Yemen, Gerry; Hepler, Kent
OB-1049 | Published July 15, 2013 | 15 pages Case
Collection: Darden School of Business
This case pairing was designed for use in the Darden School's Global MBA for Executives program in the core Leadership and Organizations course and is also suitable for MBA, EMBA, and Executive Educat... Read More
The Female Health Company (C)
Powell, Elizabeth A.; Yemen, Gerry
BC-0253 | Published May 24, 2013 | 3 pages Case
Collection: Darden School of Business
It has been nearly 30 years since Mary Ann Leeper was almost ready to give up on the female condom (as described in the A case). By 2012, FHCO had built its brand and achievements on its global reach;... Read More
Deutsche Bank and the Road to Basel III
Allayannis, George (Yiorgos); Wicks, Andrew C.; Yemen, Gerry; Dougherty, Matthew
F-1695 | Published April 02, 2013 | 19 pages Case
Collection: Darden School of Business
This public-sourced case was named the best finance case of 2013 in the 24th annual awards and competition sponsored by The Case Centre. It was designed for and works well in the latter portion of a G... Read More
Adam Burke and PBM Plastics: Message in a Bottle
Yemen, Gerry; Weiss, Elliott N.
OM-1491 | Published February 14, 2013 | 13 pages Case
Collection: Darden School of Business
This case is used in Darden's EMBA and Global EMBA programs. It works well in courses dealing with turnaround specialists or change management. With a cross-disciplinary perspective, this field-based... Read More
Team Conflict: The "Chatty" Accusation at the Customer Support Call Center
Behfar, Kristin J.; Yemen, Gerry; Davidson, Martin N.
OB-1046 | Published January 28, 2013 | 4 pages Case
Collection: Darden School of Business
This case is used in Darden's core "Leading Organizations" course and is appropriate for MBA, Executive MBA, GEMBA, and executive education programs. The manager of a baby product company's global c... Read More
Syndicated Communications and WorldSpace
Fairchild, Gregory B.; Mubiru , Anthony
ENT-0064 | Published January 07, 2013 | 22 pages Case
Collection: Darden School of Business
This case concerns the development of WorldSpace, a direct-to-receiver satellite audio system that aimed to deliver information and entertainment to the population of developing nations. WorldSpace's ... Read More
China Electric Motor Hits the Street (B)
C-2339 | Published December 21, 2012 | 5 pages Case
Collection: Darden School of Business
In the A case, an investment advisor has uncovered mixed results about China Electric while reading through various research reports. Although China Electric is an interesting prospect, in the B case,... Read More
Leica Camera: A "Boutique" Firm Faces a World of Change
Venkataraman, S.; Yemen, Gerry; Chapman, Bill
S-0225 | Published October 31, 2012 | 17 pages Case
Collection: Darden School of Business
This case is used in the course elective "Strategic Post-Merger Integration," and in Darden's Global EMBA strategy course. Well suited for MBA, Executive MBA, GEMBA, and executive education programs, ... Read More
Sustainable Procurement at SNCF: An Impressionist's Approach to Transformation
Kamin, Ronald G.; Delchet-Cochet, Karen
OB-1029 | Published October 16, 2012 | 17 pages Case
Collection: Darden School of Business
With a global leadership and sustainability perspective, this case uses SNCF, a state-owned railway and public service company based in France, to set the stage for an analysis of change management in... Read More
Vigeo and CSR?The Daughter of Globalization
Wicks, Andrew C.; Yemen, Gerry; Kamin, Ronald G.
E-0372 | Published October 01, 2012 | 17 pages Case
Collection: Darden School of Business
The Vigeo case is used in Darden's Global EMBA "Business Ethics" course. The case raises the issue of how we determine what constitutes a socially responsible business, and how to apply that idea in ... Read More
AstraZeneca: Transforming How New Medicines Flow to Patients
S-0221 | Published August 16, 2012 | 25 pages Case
Collection: Darden School of Business
This case is currently taught in Darden's ""First-Year Strategy"" course. Scott Snell also teaches it in his second year elective, ""Developing Organizational Capability"". The case would be useful in... Read More
Factory #539: China Star Technology Electronics Ltd. (A)
Yemen, Gerry; Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.
OM-1473 | Published April 27, 2012 | 13 pages Case
Collection: Darden School of Business
With a cross-disciplinary perspective, this field-based case series uses the purchase of a manufacturing company based in China to set the stage for an analysis of cost accounting, operational effecti... Read More
Factory #539: China Star Technology Electronics Ltd. (B)
Yemen, Gerry; Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.
OM-1474 | Published April 27, 2012 | 8 pages Case
Collection: Darden School of Business
With a cross-disciplinary perspective, this field-based case series uses the purchase of a manufacturing company based in China to set the stage for an analysis of cost accounting, operational effecti... Read More
Wal-Mart China: Tian Tian Pingjia
Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.; Li, Wei; Yemen, Gerry
OM-1472 | Published April 25, 2012 | 18 pages Case
Collection: Darden School of Business
Having taken stock of where the division was, Scott Price, Wal-Mart China's interim CEO, wanted to lay the groundwork to be able to hand over the reins to the new CEO with an idea of where it was head... Read More
What Kind of Business Case Studies Are We Writing?
PHA-0064 | Published April 13, 2012 Technical Note
Collection: Darden School of Business
What is the difference between a research paper and a business case study? Are all good business cases decision-focused? This note provides a brief description of field-based, research-based, and armc... Read More
Overview of the Business Case Writing Process
PHA-0065 | Published April 12, 2012 | 2 pages Technical Note
Collection: Darden School of Business
Why would busy executives participate in business case studies? The relationship that develops between executives and faculty through the case writing process is a powerful example of sharing and trus... Read More
The Opening Section: Warner-Lambert and Comvia Networks
PHA-0066 | Published April 12, 2012 | 5 pages Technical Note
Collection: Darden School of Business
The opening section of a business case study is more than an introduction. We want readers to put themselves in the role of the case protagonist, so key pieces of information need to be in it. This no... Read More
Opening Section Critique
PHA-0067 | Published April 12, 2012 | 2 pages Technical Note
Collection: Darden School of Business
This note was written to evaluate an opening section of a business case study. It was developed for case writing workshops and may be useful for new case writers seeking to appraise their own material... Read More
Business Case Critique
PHA-0068 | Published April 12, 2012 | 2 pages Technical Note
Collection: Darden School of Business
Case writing is extremely strategic, and each case should be developed with the target audience level?graduate, undergraduate, executive education?and learning objectives in mind. This note was writte... Read More
Brand Positioning Statements
Wilcox, Ronald T.; Yemen, Gerry
M-0827 | Published January 20, 2012 | 9 pages Technical Note
Collection: Darden School of Business
The process of branding a product involves building awareness of and preference for the specific name of the product that is being branded. Central to the branding process is the brand positioning sta... Read More
Taking a Mexican Company Global—The CEMEX Way
Venkataraman, S.; Allayannis, George (Yiorgos); Yemen, Gerry
S-0194 | Published December 05, 2011 | 27 pages Case
Collection: Darden School of Business
Suitable for MBA, Executive MBA, GEMBA, and executive education programs, this case uses CEMEX, a global cement producer based in Mexico, to set the stage for unfolding an analysis of a growth through... Read More
Knowlton Roberts II (A)
Isabella, Lynn A.; Yemen, Gerry
OB-1025 | Published October 26, 2011 | 8 pages Case
Collection: Darden School of Business
This case is an updated version of the Knowlton Roberts case series (UVA-OB-0737 and 0738). The case is best used as a vehicle to understand another person's point of view and to see what happens when... Read More
Knowlton Roberts II (B): Epilogue
Isabella, Lynn A.; Yemen, Gerry
OB-1026 | Published October 26, 2011 | 2 pages Case
Collection: Darden School of Business
This second part of the two-part case updated from the Knowlton Roberts case series (UVA-OB-0737 and 0738) provides an epilogue to the manager's ultimate decision of whether or not to take a new job. ... Read More
Lay's Potato Chips: The Crunch Is On (A)
Harris, Jared D.; Yemen, Gerry; Lozano, Amanda
S-0200 | Published October 07, 2011 | 14 pages Case
Collection: Darden School of Business
Snack-food customers claim they want to eat healthier snacks and lose weight, but snacks marketed as nutrition-wise don't sell as well as traditional salty snacks, such as the iconic Lay's brand of po... Read More
Lay's Potato Chips: The Crunch Is On (B)
Harris, Jared D.; Yemen, Gerry
S-0201 | Published October 07, 2011 | 1 pages Case
Collection: Darden School of Business
Snack-food customers claim they want to eat healthier snacks and lose weight, but snacks marketed as nutrition-wise don't sell as well as traditional salty snacks, such as the iconic Lay's brand of po... Read More
Ben & Jerry's Homemade: The Unilever Scoop
Allayannis, Yiorgos (George); Schill, Michael J.
F-1656 | Published August 18, 2011 | 6 pages Case
Collection: Darden School of Business
A follow up for Ben & Jerry's Homemade (UVA-F-1364), this case is suitable for MBA, EMBA, and GEMBA programs, and could work as a stand-alone undergraduate introduction to corporate finance and M&A or... Read More
The World is Flat...The World is Lumpy?
S-0191 | Published August 12, 2011 | 15 pages Technical Note
Collection: Darden School of Business
Suitable for MBA, EMBA, GEMBA, and executive education programs, this note sets the stage to unfold an analysis of popular notions about how the world works. On one hand, some believe that global comp... Read More
Galaxy Television: Melding Worlds or Cultural Big Bang?
Isabella, Lynn A.; Koh, Elyta H.
OB-1022 | Published August 10, 2011 | 10 pages Case
Collection: Darden School of Business
Suitable for MBA, EMBA, GEMBA, and executive education programs, this case explores the early days of a potential global leader's career. Emily Goh joined Galaxy Television, an Arab television start-u... Read More
Managing Strategic Growth at Sjoland & Thyselius AB
S-0189 | Published May 13, 2011 | 19 pages Case
Collection: Darden School of Business
Suitable for MBA, EMBA, and GEMBA courses, this case describes the organization and structure of a small European firm providing technical solutions to the defense industry. It combines crucial issues... Read More
mcgarrybowen
S-0187 | Published April 15, 2011 | 17 pages Case
Collection: Darden School of Business
Suitable for MBA, EMBA, GEMBA, and executive education courses, this field based case offers an opportunity to examine the scalability of a successful American advertising agency globally. In eight ye... Read More
SmartOps Corporation: Forging Smart Alliances?
Wilcox, Ronald T.; Yemen, Gerry
M-0797 | Published March 18, 2011 | 11 pages Case
Collection: Darden School of Business
After creating a market for his "new to the world" product and a significant partnership with the German-based SAP, Sridhar Tayur had an opportunity to take the partnership with SAP to another level b... Read More
ChinaCarb
Bodily, Samuel E.; Gong, Yandong; Yemen, Gerry
QA-0759 | Published December 31, 2010 | 6 pages Case
Collection: Darden School of Business
Suitable for MBA, EMBA, GEMBA, and executive education programs, this field-based case offers an opportunity to use simulation modeling to evaluate an investment affected by prices, technical success,... Read More
Abroad in the World
OB-1009 | Published October 21, 2010 | 15 pages Case
Collection: Darden School of Business
Used as an opening case in a second-year MBA elective on global leadership, this case is a biographic description of an immigrant's journey in American business. The story reflects the transitions tha... Read More
An Entrepreneur in the Educational World (A): Superintendent Pamela Moran
OB-1006 | Published August 30, 2010 Case
Collection: Darden School of Business
The superintendent's A case has Pamela Moran concerned about losing one of her up-and-coming administrative stars, who had accepted the position of principalship at Greer two years earlier. Moran had ... Read More
An Entrepreneur in the Educational World (B): Superintendent Pamela Moran
OB-1007 | Published August 30, 2010 | 10 pages Case
Collection: Darden School of Business
In the superintendent's B case, Moran is aware that Greer did not meet AYP benchmarks?indeed, the test scores were worse than the year before. The school did not post improvement in Reading scores for... Read More
An Entrepreneur in the Educational World (C): Epilogue
OB-1008 | Published August 30, 2010 | 10 pages Case
Collection: Darden School of Business
The C case brings superintendent and principal together for the epilogue. Moran prepared her central office staff for the decision Landahl made. He decided to go into voluntary choice because he was c... Read More
An Entrepreneur in the Educational World (A): Principal Matthew Landahl
OB-1004 | Published August 30, 2010 Case
Collection: Darden School of Business
This case reviews the facts behind an effort to transform an underachieving elementary school through the lens of the school principal and the district superintendent. Written from two different persp... Read More
An Entrepreneur in the Educational World (B):Principal Matthew Landahl
OB-1005 | Published August 30, 2010 | 9 pages Case
Collection: Darden School of Business
The principal's B case describes Landahl's first year at Greer?he seemed to be running from one trouble spot to another, and several problems just kept resurfacing. Student offenses against teachers a... Read More
Kulicke and Soffa Industries, Inc.: Designing a Supply Chain Network
Yemen, Gerry; Raz, Gal; Davidson, Martin N.
OM-1406 | Published August 30, 2010 | 14 pages Case
Collection: Darden School of Business
Supply chain network design choices and the challenges in implementing and understanding how alternatives influence firm performance are key management skills that can be applied to the case of a glob... Read More
Kulicke and Soffa Industries, Inc., in China: Transferring Knowledge (A)
OM-1410 | Published August 30, 2010 | 11 pages Case
Collection: Darden School of Business
While much of the work on outsourcing to China focuses on the low cost and its tradeoffs, this case examines in depth the interaction between human capital and a firm's cost and capabilities. Suitable... Read More
Kulicke and Soffa Industries, Inc., in China: Transferring Knowledge (B)
OM-1411 | Published August 30, 2010 | 6 pages Case
Collection: Darden School of Business
While much of the work on outsourcing to China focuses on the low cost and its tradeoffs, this case examines in depth the interaction between human capital and a firm's cost and capabilities. Suitable... Read More
After the Oil Spills: Transformation at the JIC
OB-1011 | Published August 18, 2010 | 16 pages Case
Collection: Darden School of Business
<a href="http://www.youtube.com/watch?v=G_CrrifWqh0/">Media Preview</a> What if you were responsible for the day-to-day operations at the Joint Information Center (JIC) at the Unified Incident Command... Read More
Global Protection Corporation: Message from the Middle
Isabella, Lynn A.; Decker, Rachel
OB-1001 | Published May 11, 2010 | 9 pages Case
Collection: Darden School of Business
A middle manager at a large company is unable to get her engineering customers and corporate bosses to see eye to eye on a public relations decision, and now her corporate boss seems to have totally m... Read More
On Writing Teaching Notes Well
PHA-0062 | Published March 25, 2010 | 10 pages Technical Note
Collection: Darden School of Business
What material should be included in a teaching note, the instructional tool that accompanies your business school case study?and makes its use far more likely? All good teaching notes have several cha... Read More
Robb Fitzgerald at Comvia Networks
OB-0996 | Published March 05, 2010 | 16 pages Case
Collection: Darden School of Business
Intended for MBA and executive education classes, this case explores the role of the CEO and the complex relationships that come with it. The story of the dramatic turnaround of this publicly-listed f... Read More
Tata Motors Limited: Ratan's Next Step
Biladeau, Andrew; Yemen, Gerry; Lenox, Michael; Harris, Jared D.
S-0184 | Published February 03, 2010 | 11 pages Case
Collection: Darden School of Business
Suitable for MBA, EMBA, and executive education programs, this case uses Tata Motors' move to acquire Jaguar Land Rover (JLR) from Ford to analyze a growth-through-acquisition strategy. It offers a di... Read More
BP: Beyond Petroleum
Yemen, Gerry; Lenox, Michael; Harris, Jared D.
S-0182 | Published January 12, 2010 | 16 pages Case
Collection: Darden School of Business
Suitable for MBA, EMBA, and executive education programs, this case uses the complexities of the oil industry to set the stage to unfold a stakeholder analysis on BP's growth and opportunity in the re... Read More
Todd Williams: Finance in the Middle (A)
OB-0980 | Published November 27, 2009 | 10 pages Case
Collection: Darden School of Business
A finance manager at a large pharmaceutical company is on loan to a new subsidiary, leading to ambiguity in his reporting obligations. When an executive three levels above him wants information his ot... Read More
Todd Williams: Finance in the Middle (B)
OB-0981 | Published November 27, 2009 | 3 pages Case
Collection: Darden School of Business
A finance manager at a large pharmaceutical company is on loan to a new subsidiary, leading to ambiguity in his reporting obligations. When an executive three levels above him wants information his ot... Read More
Storm Gudrun: Managing a Crisis
Helgesson, Karin Svedberg; Nyberg, Anna
OB-0991 | Published November 19, 2009 | 11 pages Case
Collection: Darden School of Business
A brutal winter storm hits the Baltic Sea region, felling 200 million trees and leaving forest owners and lumber industry competitors devastated. The chairman and majority owner of a large private tim... Read More
Diversity at JPMorgan Chase: Right is Good Enough for Me (A)
Davidson, Martin N.; Yemen, Gerry
OB-0975 | Published August 22, 2009 | 23 pages Case
Collection: Darden School of Business
This first case in a two-part series offers a look at diversity recruitment in a Fortune 500 company. With a white male champion at the helm, the A case shows how competent leaders do something intere... Read More
Diversity at JPMorgan Chase: Right is Good Enough for Me (B)
Davidson, Martin N.; Yemen, Gerry
OB-0976 | Published August 22, 2009 | 5 pages Case
Collection: Darden School of Business
How do we get a manager to recruit the best talent?and reward them for being a better manager for doing it?when we really want them to be a great banker? That was the question one of the top ranking f... Read More
The Story of K2 and the Brotherhood of the Rope
Clawson, James G.; Yemen, Gerry
OB-0979 | Published August 22, 2009 | 32 pages Case
Collection: Darden School of Business
Suitable for undergraduate, graduate, and executive education programs, this version of the K2 story provides the full version of the story based on sequential dates. Written as a replacement for the ... Read More
Dennis Paustenbach: I Never Thought of It as Work
OB-0988 | Published August 22, 2009 | 18 pages Case
Collection: Darden School of Business
Suitable for graduate level and executive education programs, this undisguised case describes the life of Dennis Paustenbach, president and CEO of ChemRisk, and what, to his mind, is the typical life ... Read More
GTSI Corporation: Mission Impossible? (A)
Horniman, Alexander B.; Yemen, Gerry
OB-0966 | Published May 04, 2009 | 12 pages Case
Collection: Darden School of Business
This undisguised case is appropriate for graduate-level organizational behavior, strategy, and leadership courses. Readers will be put in the shoes of a seasoned change agent hired to transform a publ... Read More
GTSI Corporation: Mission Impossible? (B)
Horniman, Alexander B.; Yemen, Gerry
OB-0967 | Published May 04, 2009 | 18 pages Case
Collection: Darden School of Business
This undisguised case is appropriate for graduate-level organizational behavior, strategy, and leadership courses. Readers will be put in the shoes of a seasoned change agent hired to transform a publ... Read More
Cisco Switches in China: The Year of Assurance
Isabella, Lynn A.; Yemen, Gerry
OB-0977 | Published January 26, 2009 | 25 pages Case
Collection: Darden School of Business
This case describes the establishment of a new Cisco Systems R&D facility in Shanghai, China, and the great concern that arises when a collaborating R&D site in the United States is closed down. What ... Read More
Shenzhen Filtroil: Finding Balance
Isabella, Lynn A.; Yemen, Gerry
OB-0983 | Published January 26, 2009 | 8 pages Case
Collection: Darden School of Business
Filtroil had opened a new factory that was a merger between Shenzhen Filtroil and its supplier, Liu Li?whose own factory was on the verge of bankruptcy. But the supplier had begun making excessive d... Read More
Cisco Switches in China: The Year of the Manager
Isabella, Lynn A.; Yemen, Gerry
OB-0978 | Published January 21, 2009 | 26 pages Case
Collection: Darden School of Business
Jan Gronski, managing director of the Cisco China Research and Development Center (CRDC), and Ivo Raznjevic, engineering director, set out to establish a new R&D facility in Shanghai, China. This case... Read More
Terri Dean at Verizon Business (A)
Powell, Elizabeth A.; Yemen, Gerry
BC-0223 | Published January 20, 2009 | 12 pages Case
Collection: Darden School of Business
A senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect t... Read More
Terri Dean at Verizon Business (B)
Powell, Elizabeth A.; Yemen, Gerry
BC-0224 | Published January 20, 2009 | 1 pages Case
Collection: Darden School of Business
A senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect t... Read More
K2: Brotherhood of the Rope (B)
Clawson, James G.; Yemen, Gerry
OB-0962 | Published November 14, 2008 | 10 pages Case
Collection: Darden School of Business
Chris Warner led a team of experienced mountain climbers on an expedition to reach the summit of K2?the second-highest in the world. After failing to succeed on their first few attempts, Warner and hi... Read More
K2: Brotherhood of the Rope (C)
Clawson, James G.; Yemen, Gerry
OB-0963 | Published November 14, 2008 | 8 pages Case
Collection: Darden School of Business
Chris Warner led a team of experienced mountain climbers on an expedition to reach the summit of K2?the second-highest in the world. After failing to succeed on their first few attempts, Warner and hi... Read More
K2: Brotherhood of the Rope (A)
Clawson, James G.; Yemen, Gerry
OB-0961 | Published November 14, 2008 | 25 pages Case
Collection: Darden School of Business
Chris Warner led a team of experienced mountain climbers on an expedition to reach the summit of K2?the second-highest in the world. After failing to succeed on their first few attempts, Warner and hi... Read More
And Now The Hard Part: Role-Plays
Davidson, Martin N.; Yemen, Gerry
OB-0965 | Published October 14, 2008 | 13 pages Case
Collection: Darden School of Business
"The diversity lady has a label on her forehead and talks about the standard message," one senior executive at a large corporation said. "It's the same message we got 20 years ago. We do it annually b... Read More
Charles Pratt and the First Nations University (A)
Davidson, Martin N.; Yemen, Gerry
OB-0909 | Published September 05, 2008 | 27 pages Case
Collection: Darden School of Business
Can you imagine stepping up to lead an organization in the midst of crisis? In the A case, a professor of business administration at the First Nations University of Canada (FNUniv) has submitted his r... Read More
Erika James: The Life and Career of an Associate Professor
OB-0957 | Published July 17, 2008 | 14 pages Case
Collection: Darden School of Business
Erika James had been in academe for nine years and was a tenured associate professor at the Darden School when she was asked to be the Associate Dean for Diversity, a new position at the school. She d... Read More
The College of William & Mary: Renew or Resign
OB-0956 | Published June 06, 2008 | 5 pages Case
Collection: Darden School of Business
This case, written from public sources, offers an opportunity to role-play a situation and challenge students to determine whether this event is a crisis. After months of meetings, the school's govern... Read More
St. Kizito Clinic Primary Health Care Centre
Clawson, James G.; Amangbo, Chinyelu
OB-0908 | Published February 27, 2008 | 27 pages Case
Collection: Darden School of Business
This case is useful for introducing the dynamics of not-for-profit marketing and organizational structuring. It reinforces the view of marketing as the range of activities involved in continuing to me... Read More
Charles Pratt and the First Nations University (B)
Davidson, Martin N.; Yemen, Gerry
OB-0950 | Published January 21, 2008 | 8 pages Case
Collection: Darden School of Business
Can you imagine stepping up to lead an organization in the midst of crisis? In the A case, a professor of business administration at the First Nations University of Canada (FNUniv) has submitted his r... Read More
Manic Monday at Astral Records Ltd.
OB-0947 | Published January 18, 2008 | 36 pages Case
Collection: Darden School of Business
An updated version of a popular outdated case (OB-0443), this material is excellent to explore the role of the general manager and the complexity of inter-relationships. Sarah Conner has just assumed ... Read More
Taxi! Role-Play One
Clawson, James G.; Yemen, Gerry
OB-0921 | Published November 15, 2007 | 2 pages Case
Collection: Darden School of Business
Sold as a set, this role-playing series encourages students to clarify different points of view when in leadership roles (UVA-OB-0921, 0922, and 0923). Before seeking solutions, students must get a cl... Read More
Taxi! Role-Play Two
Clawson, James G.; Yemen, Gerry
OB-0922 | Published November 15, 2007 | 2 pages Case
Collection: Darden School of Business
Sold as a set, this role-playing series encourages students to clarify different points of view when in leadership roles (UVA-OB-0921, 0922, and 0923). Before seeking solutions, students must get a cl... Read More
Taxi! Role-Play Three
Clawson, James G.; Yemen, Gerry
OB-0923 | Published November 15, 2007 | 2 pages Case
Collection: Darden School of Business
Sold as a set, this role-playing series encourages students to clarify different points of view when in leadership roles (UVA-OB-0921, 0922, and 0923). Before seeking solutions, students must get a cl... Read More
A New Team Face
Davidson, Martin N.; Magnuson, Erin; Yemen, Gerry
OB-0920 | Published November 12, 2007 | 3 pages Case
Collection: Darden School of Business
A marketing team, asked to compile a marketing deck in response to an urgent request by the head of a business, has completed the task. Still, the team leader is concerned about the dynamics he observ... Read More
Tough Guy
OB-0913 | Published October 17, 2007 | 5 pages Case
Collection: Darden School of Business
How would you react if you were faced with a humiliating interaction with an abrasive colleague, boss, coworker, or direct report? What if that person is a rainmaker? Most students have found themselv... Read More
The Life and Career of a Police Commissioner
Clawson, James G.; Yemen, Gerry
OB-0945 | Published September 12, 2007 | 16 pages Case
Collection: Darden School of Business
A high-ranking law enforcement officer falls from grace and moves on to become a popular radio talk show host. This undisguised case brings the reader into the world of politics and power as it examin... Read More
Coastal Power Corpus Christi: Ramping Down (A)
Isabella, Lynn A.; Yemen, Gerry
OB-0893 | Published June 04, 2007 | 9 pages Case
Collection: Darden School of Business
Can a company diminish employees' mistrust and distress when downsizing? Is there such a thing as an "effective" workforce reduction process? In this disguised, yet actual case, Peter Morris, manager ... Read More
Coastal Power Corpus Christi: Ramping Down (B)
Isabella, Lynn A.; Yemen, Gerry
OB-0894 | Published June 04, 2007 | 5 pages Case
Collection: Darden School of Business
Can a company diminish employees' mistrust and distress when downsizing? Is there such a thing as an "effective" workforce reduction process? In this disguised, yet actual case, Peter Morris, manager ... Read More
Coastal Power Corpus Christi: Ramping Down (C)
Isabella, Lynn A.; Yemen, Gerry
OB-0895 | Published June 04, 2007 | 1 pages Case
Collection: Darden School of Business
Can a company diminish employees' mistrust and distress when downsizing? Is there such a thing as an "effective" workforce reduction process? In this disguised, yet actual case, Peter Morris, manager ... Read More
Decision-Making and Leading through Crisis
James, Erika Hayes; Yemen, Gerry
OB-0904 | Published May 16, 2007 | 7 pages Case
Collection: Darden School of Business
During a discussion, a physician once pointed to the name on his lab jacket and said, "MD?makes decisions!" One of the greatest challenges we face in cultivating leadership competence is being centere... Read More
Joe Willis: Feeling the Heat in Thailand (A)
Isabella, Lynn A.; Langlais, Darcy
OB-0898 | Published May 02, 2007 | 10 pages Case
Collection: Darden School of Business
Sometimes the tried-and-true American business team-building exercises just don't work. Although frequently successful with teams made up of employees from different sections of an organization, what ... Read More
Joe Willis: Feeling the Heat in Thailand (B)
Isabella, Lynn A.; Langlais, Darcy
OB-0899 | Published May 02, 2007 | 1 pages Case
Collection: Darden School of Business
Sometimes the tried-and-true American business team-building exercises just don't work. Although frequently successful with teams made up of employees from different sections of an organization, what ... Read More
Joe Willis: Feeling the Heat in Thailand (C)
Isabella, Lynn A.; Langlais, Darcy
OB-0900 | Published May 02, 2007 | 1 pages Case
Collection: Darden School of Business
Sometimes the tried-and-true American business team-building exercises just don't work. Although frequently successful with teams made up of employees from different sections of an organization, what ... Read More
The Breakfast of Champions: Can General Mills Make the Dough With Pillsbury? (B)
OB-0891 | Published January 24, 2007 | 11 pages Case
Collection: Darden School of Business
Despite all the uncertainty mergers and acquisitions create for buyers and sellers, a solid, well-planned postacquisition integration strategy can create opportunity. During the fall of 2001, followin... Read More
When a Pandemic Hits: Treading H2O and the Possible Pox (A)
James, Erika Hayes; Clifton, Jason; Yemen, Gerry
OB-0940 | Published January 18, 2007 | 4 pages Case
Collection: Darden School of Business
This five-case series, intended to be taught as a set, presents an opportunity for students to understand that having the leadership mindset is not about going from crisis to crisis, but anticipating ... Read More
When a Pandemic Hits: Treading H2O and the Possible Pox (B)
Yemen, Gerry; James, Erika Hayes; Clifton, Jason
OB-0941 | Published January 18, 2007 | 5 pages Case
Collection: Darden School of Business
This five-case series, sold as a package, presents an opportunity for students to understand that leadership mindset is not going from crisis to crisis, but anticipating and shaping your organization.... Read More
When a Pandemic Hits: Treading H2O and the Possible Pox (C)
James, Erika Hayes; Clifton, Jason; Yemen, Gerry
OB-0942 | Published January 18, 2007 | 5 pages Case
Collection: Darden School of Business
This five-case series, sold as a package, presents an opportunity for students to understand that leadership mindset is not going from crisis to crisis, but anticipating and shaping your organization.... Read More
When a Pandemic Hits: Treading H2O and the Possible Pox (D)
James, Erika Hayes; Clifton, Jason; Yemen, Gerry
OB-0943 | Published January 18, 2007 | 2 pages Case
Collection: Darden School of Business
This five-case series, sold as a package, presents an opportunity for students to understand that leadership mindset is not going from crisis to crisis, but anticipating and shaping your organization.... Read More
When a Pandemic Hits: Treading H2O and the Possible Pox (E)
James, Erika Hayes; Clifton, Jason; Yemen, Gerry
OB-0944 | Published January 18, 2007 | 2 pages Case
Collection: Darden School of Business
This five-part case series, sold as a package, presents an opportunity for students to understand that leadership mindset is not going from crisis to crisis, but anticipating and shaping your organiza... Read More
Dean DeNisi Schooled by Hurricane Katrina?A Flood of Opportunity (B)
OB-0879 | Published September 20, 2006 Case
Collection: Darden School of Business
Crisis as a source of opportunity and change? How does that happen? This case describes the difficult situation the new dean of the A. B. Freeman School of Business at Tulane University in New Orleans... Read More
Kalashnikov: What's in a Name? (A)
Isabella, Lynn A.; Moore, Marian Chapman; Hatem, Hatem; Borunda, Chris; Yemen, Gerry
M-0697 | Published June 26, 2006 | 7 pages Case
Collection: Darden School of Business
What can you do with a brand name? How can you extend it? What if the brand name is associated with a weapon? The AK-47 had been part of every major revolution over the last 50 years and a mainstay i... Read More
Kalashnikov: What's in a Name? (B)
Isabella, Lynn A.; Moore, Marian Chapman; Yemen, Gerry
M-0743 | Published June 26, 2006 | 6 pages Case
Collection: Darden School of Business
What can you do with a brand name? How can you extend it? What if the brand name is associated with a weapon? The AK-47 had been part of every major revolution over the last 50 years and a mainstay in... Read More
Succession Planning: RWE Ready
Davidson, Martin N.; Yemen, Gerry
OB-0881 | Published June 12, 2006 | 9 pages Case
Collection: Darden School of Business
Always a thorny issue but it had to be asked. Who was next in line? Management succession is a significant issue in many firms. Executives put all their energy into the business. But how much time is ... Read More
On Writing Cases Well
PHA-0058 | Published May 19, 2006 | 12 pages Technical Note
Collection: Darden School of Business
How does one know what makes a good case? Are there certain attributes that effective business school cases have? This technical note was intended to help writers who may or may not be business school... Read More
Lotz of Food: The Perishable Team (A)
OB-0873 | Published April 19, 2006 Case
Collection: Darden School of Business
How do you facilitate changing a long-held mission into a new vision during an organizational restructuring? Ernesto Gomez, organizational development director for Lotz of Food, a leading grocery reta... Read More
Lotz of Food: The Perishable Team (B)
OB-0874 | Published April 19, 2006 | 2 pages Case
Collection: Darden School of Business
How do you facilitate changing a long-held mission into a new vision during an organizational restructuring? Ernesto Gomez, organizational development director for Lotz of Food, a leading grocery reta... Read More
A Tough Sell in Sales Management (A)
Grenblad, Daniel; Yemen, Gerry
M-0739 | Published April 07, 2006 | 3 pages Case
Collection: Darden School of Business
As a manager of a local subsidiary, how skilled should you be in understanding a customer's behavior? Lars Falk, country manager at Genupay in Sweden AB, an IT software company, and one of his sales p... Read More
A Tough Sell in Sales Management (B)
Grenblad, Daniel; Yemen, Gerry
M-0740 | Published April 07, 2006 | 3 pages Case
Collection: Darden School of Business
As a manager of a global subsidiary, how skilled should you be in predicting a customer's behavior? Larry Swartz, country manager at Genua in Sweden AB, an IT services company, and one of his sales pe... Read More
A Tough Sell in Sales Management (C): Epilogue
Grenblad, Daniel; Yemen, Gerry
M-0741 | Published April 07, 2006 | 1 pages Case
Collection: Darden School of Business
As a manager of a global subsidiary, how skilled should you be in predicting a customer's behavior? Larry Swartz, country manager at Genua in Sweden AB, an IT services company, and one of his sales pe... Read More
The Breakfast of Champions: Can General Mills Make the Dough with Pillsbury? (A)
OB-0880 | Published March 27, 2006 | 7 pages Case
Collection: Darden School of Business
Why do so many corporate initiatives, such as mergers and acquisitions, downsizings, or re-engineerings, look good on paper and turn out so poorly? This case offers the beginnings of one example of a ... Read More
The Life and Career of a Divisional CEO: Bob Johnson at Honeywell
Clawson, James G.; Yemen, Gerry
OB-0872 | Published March 17, 2006 | 17 pages Case
Collection: Darden School of Business
This case is an undisguised description of the life and career of an icon of the aerospace industry and former CEO of Honeywell Aerospace. He discusses his career, leadership style, lifestyle, and his... Read More
Dean DeNisi Schooled by Katrina?A Flood of Opportunity (A)
James, Erika Hayes; Babovich, Stacy; Lehmejian-Karaszewski, Janusz
OB-0870 | Published March 02, 2006 | 12 pages Case
Collection: Darden School of Business
Crisis as a source of opportunity and change? How does that happen? This case describes the difficult situation the new dean of the A.B. Freeman School of Business at Tulane University in New Orleans,... Read More
Alvarez at Canalven: A Visual Case (A)
Clawson, James G.; Dell, Richard; Celis, Ingrid
OB-0864 | Published January 26, 2006 Case
Collection: Darden School of Business
Discover the power of the graphic approach this case takes to present material on managing conflict in an organization. This version of the three-part print case "Alvarez" (OB-0660, OB-0661, and OB-06... Read More
Alvarez at Canalven: A Visual Case (B)
Clawson, James G.; Dell, Richard; Celis, Ingrid
OB-0865 | Published January 26, 2006 | 2 pages Case
Collection: Darden School of Business
Discover the power of the graphic approach this case takes to present material on managing conflict in an organization. This version of the three-part print case "Alvarez" (OB-0660, OB-0661, and OB-06... Read More
Alvarez at Canalven: A Visual Case (C)
Clawson, James G.; Dell, Richard; Celis, Ingrid
OB-0866 | Published January 24, 2006 | 1 pages Case
Collection: Darden School of Business
Discover the power of the graphic approach this case takes to present material on managing conflict in an organization. This version of the three-part print case "Alvarez" (OB-0660, OB-0661, and OB-06... Read More
The Exxon Valdez Revisited: The Untold Story (B) Epilogue
James, Erika Hayes; Yemen, Gerry
OB-0868 | Published January 24, 2006 | 11 pages Case
Collection: Darden School of Business
Being in charge of cleaning up the March 24, 1989 Exxon Valdez oil spill accident, meant Otto Harrison, general manager of Exxon International Alaskan Operations was there when the storm clouds over t... Read More
The Exxon Valdez Revisited: The Untold Story (A)
James, Erika Hayes; Yemen, Gerry
OB-0867 | Published January 24, 2006 | 24 pages Case
Collection: Darden School of Business
Being in charge of cleaning up the March 24, 1989 Exxon Valdez oil spill accident, meant that Otto Harrison, the general manager of Exxon International Alaskan Operations, was there when the storm clo... Read More
Pleasant Valley Elementary School: Celebrating Success One Student at a Time
Salmonowicz, Michael J.; Frazier, Paula; Yemen, Gerry
OB-0882 | Published January 24, 2006 | 8 pages Case
Collection: Darden School of Business
After being one of the lowest-performing schools in the entire school district, can a school look to its leader to institute change? Paula Frazier, principal of Pleasant Valley Elementary School, shar... Read More
South River Elementary School
Salmonowicz, Michael J.; Keeler, Mark; Yemen, Gerry
OB-0883 | Published January 24, 2006 | 7 pages Case
Collection: Darden School of Business
In October 2005, the Rockingham County Public Schools Web site announced exciting news: For the third consecutive year, all 20 of the district's schools were fully accredited by the Virginia Departmen... Read More
Gorenge D.D.: Evolution or Revolution
Isabella, Lynn A.; Hatem, Hatem; Filipovic, Nenad
OB-0862 | Published January 20, 2006 | 22 pages Case
Collection: Darden School of Business
Following a popular leader such as Jo?e Stanic, president of Gorenje d.d., Slovenia's largest household appliances manufacturer, is always a challenge. This legendary figure led Gorenje from the brink... Read More
360° Feedback
OB-0861 | Published December 05, 2005 | 9 pages Case
Collection: Darden School of Business
In most organizations, the employee appraisal process causes more tension than any other aspect of personnel management. Despite the good intentions behind it, a 360° Feedback system does little t... Read More
Goddard Space Flight Center: Building A Learning Organization (B)
Clawson, James G.; Yemen, Gerry
OB-0835 | Published November 02, 2005 | 12 pages Case
Collection: Darden School of Business
While reading the Wall Street Journal, Edward Rogers notices an advertisement for a knowledge management architect at the Goddard Space Flight Center in Greenbelt, Maryland. Rogers is an academic whos... Read More
Finder, Minder & Grinder: The Charges and Rebuttal
Davidson, Martin N.; Yemen, Gerry
OB-0841 | Published March 03, 2005 | 4 pages Case
Collection: Darden School of Business
David Walker, a senior attorney in a busy white-shoe law practice is involved in an in-office dispute between his administrative assistant and a respected colleague. He had spent numerous hours listen... Read More
Crash: A Viewer's Guide
Clawson, James G.; Yemen, Gerry
OB-0860 | Published March 02, 2005 | 3 pages Case
Collection: Darden School of Business
As students watch the full length feature film Crash, written and directed by Paul Haggis, they may find the character guide helpful in keeping track of who's who and what the characters' main connect... Read More
Learning Teams: Shrinking to Fit (A)
Clawson, James G.; Russell, Sondra
OB-0839 | Published February 26, 2005 | 5 pages Case
Collection: Darden School of Business
Teams often collapse over personality issues. This case explores such a collapse, in the context of an MBA student learning team. Students can explore personality differences, analytical strategy, gen... Read More
Learning Teams: Shrinking to Fit (B)
Clawson, James G.; Russell, Sondra
OB-0840 | Published February 26, 2005 | 1 pages Case
Collection: Darden School of Business
Teams often collapse over personality issues. This case examines such a collapse, in the context of an MBA student learning team. Students can explore personality differences, analytical strategy, and... Read More
Faculty and Students: Making the Grade
Clawson, James G.; du Plessis, Charl; Yemen, Gerry
PHA-0057 | Published January 31, 2005 | 10 pages Case
Collection: Darden School of Business
What is the proper role of the instructor in student-professor interactions? What challenges should new teachers expect and what pitfalls should be avoided? New faculty must meet a variety of concurre... Read More
Jeri Caldwell at MOEX, Inc.: CEO's Dilemma
OB-0836 | Published November 09, 2004 | 10 pages Case
Collection: Darden School of Business
The COE at MOEX learns from the vice president of Strategic Human Resources exactly how people of color feel they are being treated under his leadership. Employee Jeri Caldwell has informed this vice ... Read More
Snibbie: Spit Happens (A)
Moore, Marian Chapman; Henderson, Geraldine; Yemen, Gerry
M-0700 | Published November 05, 2004 | 10 pages Case
Collection: Darden School of Business
Who hasn't had a great idea and believed it could generate millions? Greg Heard actually took his idea and developed a bib for infant caregivers he called the "Snibbie." The A case explores the entrep... Read More
Snibbie: Spit Happens (B)
Moore, Marian Chapman; Henderson, Geraldine; Yemen, Gerry
M-0701 | Published November 05, 2004 | 7 pages Case
Collection: Darden School of Business
Who hasn't had a great idea and believed it could generate millions? Greg Heard actually took his idea and developed a bib for infant caregivers he called the "Snibbie." The A case explores the entrep... Read More
Jeri Caldwell at MOEX, Inc.: CEO's Dilemma (Condensed)
Clawson, James G.; Harder, Joseph W.; Harquail, Celia
OB-0834 | Published October 19, 2004 | 5 pages Case
Collection: Darden School of Business
Just when he thought the company's diversity initiative and inclusiveness efforts were making strides, Mike Desmond, MOEX CEO, learns from Jeff Fairbanks, vice president of Strategic Human Resources, ... Read More
Goddard Space Flight Center: Building A Learning Organization (A)
Clawson, James G.; Yemen, Gerry
OB-0833 | Published October 13, 2004 | 20 pages Case
Collection: Darden School of Business
While reading the Wall Street Journal, Edward Rogers notices an advertisement for a Knowledge Management Architect at the Goddard Space Flight Center in Greenbelt, Maryland. Rogers is an academic whos... Read More
Strategic Planning on a Military Air Station: Calm Skies or Turbulence Up Ahead?
Clawson, James G.; Yemen, Gerry
OB-0818 | Published July 22, 2004 | 8 pages Case
Collection: Darden School of Business
This disguised case provides a strategic plan devised and used on a military base. Senior officers clarified their strategy, outlined capabilities needed, and designed measures to assess. The organiz... Read More
Listen Up! How to be Appropriately Assertive
Clawson, James G.; pazFigini, Maria
OB-0799 | Published May 03, 2004 | 19 pages Case
Collection: Darden School of Business
How do you deal with overly aggressive or excessively passive people? When should you push and when should you hang back? Should you ever show your anger, or is it wise to keep it inside or express it... Read More
Martha Stewart: Whipping Up a Storm (B)
James, Erika Hayes; Wooten, Lynn; Yemen, Gerry
OB-0812 | Published April 08, 2004 | 6 pages Case
Collection: Darden School of Business
This B case updates students on the post-conviction situation of Martha Stewart and MSO. After the verdict, MSO stock prices plunged 23%. Were these financial problems just bumps in the road for MSO? ... Read More
Decision Making for Couples
Clawson, James G.; Kotter, John; Faux, Victor; MacArthur, Charles
PACS-0099 | Published March 08, 2004 | 10 pages Technical Note
Collection: Darden School of Business
Few of us make job selection decisions or career moves without considering and discussing issues with someone important in our lives. How do you and your partner make career decisions? Is it based on ... Read More
Martha Stewart: Whipping Up a Storm (A)
James, Erika Hayes; Wooten, Lynn; Yemen, Gerry
OB-0793 | Published January 20, 2004 | 9 pages Case
Collection: Darden School of Business
Sixty-year-old Martha Stewart, founder and former CEO of Martha Stewart Living Omnimedia Inc., was charged with four legal actions alleging she breached her fiduciary duties to MSO when she made "mate... Read More
NTT DoCoMo 2003
Teisberg, Elizabeth; Matsumoto, Atushi
ENT-0048 | Published November 25, 2003 | 20 pages Case
Collection: Darden School of Business
This case provides a rich forum to illustrate a pioneer's move from innovation to profit. It shows the power of the dominant design, barriers to appropriability and complementary assets, as well as th... Read More
The Female Health Company (B)
Powell, Elizabeth A.; Yemen, Gerry
BC-0183 | Published August 21, 2003 | 15 pages Case
Collection: Darden School of Business
In the B case, Mary Ann Leeper gets a call from the manager of the HIV/AIDS Coordination Programme for Zimbabwe's Ministry of Health and Child Welfare, who tells Leeper that more than 30,000 Zimbabwea... Read More
The Locus of Control
Clawson, James G.; Yemen, Gerry
OB-0786 | Published July 18, 2003 | 7 pages Technical Note
Collection: Darden School of Business
Even though most of us fancy ourselves to be unique individuals, psychologists have spent years etching out patterns in our personality traits that suggest we share some very similar qualities?those w... Read More
Cisco: Early if Not Elegant (B)
Bourgeois, L. J. III; Yemen, Gerry; Chatterjee, Sayan
BP-0467 | Published March 06, 2003 | 3 pages Case
Collection: Darden School of Business
The relentless pace of Cisco Systems' acquisitions between 1993 and 2000 ground to a halt in 2001, with Cisco buying only two businesses that year. Market conditions may have shed light on cracks in i... Read More
The Female Health Company (A)
Powell, Elizabeth A.; Yemen, Gerry
BC-0146 | Published March 01, 2003 | 8 pages Case
Collection: Darden School of Business
As the president of the Chicago-based Female Health Company (FHCO), Mary Ann Leeper had faced many business challenges, but none had prepared her for what she now faced. As a biochemist, activist, and... Read More
Edward Norris and the Baltimore Police Department (B)
Clawson, James G.; Yemen, Gerry
OB-0777 | Published February 09, 2003 | 14 pages Case
Collection: Darden School of Business
The B case presents, for student evaluation, the comprehensive action plan that Ed Norris instituted when he became Baltimore's police commissioner. This tough, controversial former New York City poli... Read More
Edward Norris and the Baltimore Police Department (A)
Clawson, James G.; Yemen, Gerry
OB-0776 | Published February 09, 2003 | 27 pages Case
Collection: Darden School of Business
This undisguised case deals with the topic of extraordinary leadership and managing crime-fighting as a business. It offers students an opportunity to design and explore a large-scale organizational c... Read More
OH: One View of the World
Clawson, James G.; Yemen, Gerry
OB-0794 | Published January 29, 2003 | 14 pages Case
Collection: Darden School of Business
This self-assessment instrument was designed to measure something we call "Orientation to Hierarchy" (OH). Orientation to hierarchy affects the way we look at the world. We believe that people vary in... Read More
Nicholas Gray: The More Things Change ... (A)
Clawson, James G.; James, Erika Hayes
OB-0773 | Published January 29, 2003 | 15 pages Case
Collection: Darden School of Business
Can you really change your behavior at work? What if you believe your approach has served you well in the past and helped you succeed to where you are today? This series of cases features Nicholas Gra... Read More
Nicholas Gray: The More Things Change ... (B)
Clawson, James G.; James, Erika Hayes; Yemen, Gerry
OB-0774 | Published January 29, 2003 | 7 pages Case
Collection: Darden School of Business
Can you really change your behavior at work? What if you believe your approach has served you well in the past and helped you succeed to where you are today? This series of cases features Nicholas Gra... Read More
Cebu Pacific Air (B)
Clawson, James G.; Ngo, Marie-Grace U.; Yemen, Gerry
OB-0769 | Published December 23, 2002 | 5 pages Case
Collection: Darden School of Business
On February 2, 1998, Lance Gokongwei, the 31-year old chief executive officer of Cebu Pacific Air (Cebu), learned that Flight 5J-387 from Manila to Cagayan de Oro failed to arrive at its destination o... Read More
Cebu Pacific Air (C)
Clawson, James G.; Ngo, Marie-Grace U.; Yemen, Gerry
OB-0770 | Published December 23, 2002 | 1 pages Case
Collection: Darden School of Business
On February 2, 1998, Lance Gokongwei, the 31-year old chief executive officer of Cebu Pacific Air (Cebu), learned that Flight 5J-387 from Manila to Cagayan de Oro failed to arrive at its destination o... Read More
Cebu Pacific Air (D)
Clawson, James G.; Ngo, Marie-Grace U.; Yemen, Gerry
OB-0771 | Published December 23, 2002 | 3 pages Case
Collection: Darden School of Business
On February 2, 1998, Lance Gokongwei, the 31-year old chief executive officer of Cebu Pacific Air (Cebu), learned that Flight 5J-387 from Manila to Cagayan de Oro failed to arrive at its destination o... Read More
Cebu Pacific Air (A)
Clawson, James G.; Ngo, Marie-Grace U.; Yemen, Gerry
OB-0768 | Published December 23, 2002 | 8 pages Case
Collection: Darden School of Business
On February 2, 1998, Lance Gokongwei, the 31-year old chief executive officer of Cebu Pacific Air (Cebu), learned that Flight 5J-387 from Manila to Cagayan de Oro failed to arrive at its destination o... Read More
WD-40 Company: The Squeak, Smell, and Dirt Business (A)
Clawson, James G.; Conner, Marcia
OB-0764 | Published November 11, 2002 | 9 pages Case
Collection: Darden School of Business
In the fall of 1999 Garry Ridge, the newly appointed CEO of WD-40 Company, wanted to rejuvenate the company and stimulate its employees to look beyond the firm's relatively narrow focus of the last 43... Read More
WD-40 Company: The Squeak, Smell, and Dirt Business (B)
Clawson, James G.; Conner, Marcia
OB-0765 | Published November 11, 2002 Case
Collection: Darden School of Business
In the fall of 1999 Garry Ridge, the newly appointed CEO of WD-40 Company, wanted to rejuvenate the company and stimulate its employees to look beyond the firm's relatively narrow focus of the last 43... Read More
Wipro Technologies Europe (C)
OB-0778 | Published October 10, 2002 | 3 pages Case
Collection: Darden School of Business
Vivek Paul was hired to run the IT division of a global company that originally sold cooking oil. Paul was brought on board to develop Wipro Technologies into a leading provider of software services ... Read More
Wipro Technologies Europe (B)
OB-0763 | Published October 10, 2002 Case
Collection: Darden School of Business
Vivek Paul was hired to run the IT division of a global company that originally sold cooking oil. Paul was brought on board to develop Wipro Technologies into a leading provider of software services t... Read More
Wipro Technologies Europe (A)
OB-0755 | Published May 29, 2002 | 9 pages Case
Collection: Darden School of Business
How does the new president of an IT division of a global company that originally sold cooking oil attract, develop, and retain key talent in the quick changing high tech business? The story illustrate... Read More
Cisco: Early if Not Elegant (A)
Bourgeois, L. J. III; Chatterjee, Sayan
BP-0446 | Published April 19, 2002 | 24 pages Case
Collection: Darden School of Business
Its unique integration process had worked well for Cisco from 1994 until 2001, when its buying spree ended, causing public speculation that the firm had overshopped. Yet in early 2002, the CEO of Cisc... Read More
Diversity
Freeman, R. Edward; Werhane, Patricia H.; Wicks, Andrew C.; Davidson, Martin N.; Yemen, Gerry; Mead, Jenny; Parmar, Bidhan L.
E-0227 | Published March 05, 2002 | 6 pages Case
Collection: Darden School of Business
This series of diversity caselets is designed to present short, quick vignettes of different workplace situations involving issues of gender, sexual orientation, race, disability, age, religion, cultu... Read More
Urban Bankers: A Place to be Somebody
OB-0753 | Published December 28, 2001 | 5 pages Case
Collection: Darden School of Business
Charles Grace and Jerome Hicks were seated beside each other at a meeting the president of Chase Manhattan Bank Delaware had called. Hicks and Grace were financial associates at Chase Manhattan and me... Read More
Pluria Marshall, Jr. and the Wave Community Newspapers
Fairchild, Gregory B.; Stunson, Charles
ENT-0012 | Published August 30, 2001 | 29 pages Case
Collection: Darden School of Business
This case explores the challenge of creating and sustaining entrepreneurship in the very competitive newspaper industry. The case also opens channels to discuss techniques for managing costs in urban ... Read More
Gatewood and Daugherty: Minding Their Own Business
Fairchild, Gregory B.; Yemen, Gerry
ENT-0013 | Published August 16, 2001 | 25 pages Case
Collection: Darden School of Business
Nathaniel Gatewood and Sean Daugherty were MBA students at the University of Virginia Darden Graduate School of Business Administration. They each held strong entrepreneurial desires and headed back t... Read More
Helen Gates
Davidson, Martin N.; Yemen, Gerry
OB-0723 | Published March 28, 2001 | 9 pages Case
Collection: Darden School of Business
Ted Evans is the line manager at a construction materials plant in Richmond, Virginia. Over the years, Evans has had experience dealing with morale, training and development, materials handling, and q... Read More
Breaking the News: How to Communicate a Merger to Employees
West, June A.; Bourgeois, L. J. III; Yemen, Gerry
BC-0180 | Published January 30, 2001 | 8 pages Technical Note
Collection: Darden School of Business
The mere mention of the term "merger and acquisition" (M&A) can send messages of misinformation or half-truths. Clarity about motives and intent, as well as timing the release of information during a ... Read More
First Impressions, Inc. (B)
Werhane, Patricia H.; Yemen, Gerry
E-0176 | Published September 28, 2000 | 2 pages Case
Collection: Darden School of Business
Judy Wiles, president and owner of First Impressions, Inc., needs new ideas to market her temporary-food-service employment agency to lucrative private accounts in suburban Detroit. In the A case, Wil... Read More
Top Resources
Werhane, Patricia H.; Yemen, Gerry
E-0219 | Published June 25, 2000 | 7 pages Case
Collection: Darden School of Business
Ruth Parks owns Top Resources, a temporary employment agency, with offices in Kansas and Missouri. She discovers an employee working at a big-box store. The employee is collecting workers' compensatio... Read More
Jeri Caldwell at MOEX, Inc. (B)
OB-0693 | Published February 18, 2000 | 2 pages Case
Collection: Darden School of Business
This case and it's A companion case (UVA-OB-0691) explore the challenges facing an African American executive trying to manage organizational responses to diversity problems. Jeff Fairbanks, vice pres... Read More
Jeri Caldwell at MOEX, Inc. (A)
OB-0691 | Published February 08, 2000 | 10 pages Case
Collection: Darden School of Business
This case and its B companion case (UVA-OB-0693) explore the challenges facing an African American executive trying to manage organizational responses to diversity problems. Jeff Fairbanks, vice presi... Read More
InterExchange—Communicating Across Functional Boundaries
West, June A.; Wieme, Kelly M.; Yemen, Gerry
BC-0138 | Published November 18, 1999 | 9 pages Case
Collection: Darden School of Business
Katherine Mason is a program officer at InterExchange, a firm that administers academic-exchange programs with the former Soviet Union. After returning from an extended period of time in three of the ... Read More
Comparing Organizational Charters
Clawson, James G.; Bevan, Greg; Yemen, Gerry
OB-0663 | Published October 06, 1999 | 7 pages Case
Collection: Darden School of Business
This case presents the apparent organizational charters of ten large companies. "Organizational charters" is a term defined in the note by that name (UVA-OB-0600) that includes (a) purpose, (b) vision... Read More
First Impressions, Inc. (C): Epilogue
Werhane, Patricia H.; Yemen, Gerry
E-0177 | Published September 28, 1999 | 2 pages Case
Collection: Darden School of Business
Judy Wiles, president and owner of First Impressions, Inc., needs new ideas to market her temporary-food-service employment agency to lucrative private accounts in suburban Detroit. In the A case, Wil... Read More
First Impressions, Inc. (A)
Werhane, Patricia H.; Yemen, Gerry
E-0175 | Published September 28, 1999 | 9 pages Case
Collection: Darden School of Business
Judy Wiles, president and owner of First Impressions, Inc., needs new ideas to market her temporary-food-service employment agency to lucrative private accounts in suburban Detroit. In the A case, Wil... Read More