Business Case Studies & Business Publications

This Bud's for Who? The Battle for Anheu...

Allayannis, George...

Case

This Bud's for Who? The Battle for Anheuser-Busch

Allayannis, George (Yiorgos); Yemen, Gerry; English, Mary; Voorhees, Paul

F-1717 | Published September 4, 2014 | 13 pages Case

Collection: Darden School of Business

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The Anheuser-Busch InBev case represents a major cross-border M&A transaction. Because the material covers a large, well-known transaction involving food and beverage companies, students can focus on both the strategic rationale behind the transaction as well as understand the various valuation issues associated with any M&A deal—including some specific to cross-border M&A, such as currency conversion of foreign sales. The material includes both student and instructor spreadsheets.

• Introduce how to value a large, mature company. • Explore risks and benefits associated with cross-border transactions, as opposed to purely domestic ones. • Understand how to translate future foreign sales as part of the valuation model. • Discuss alternative defense mechanisms against takeover attempts.