Product Overview

A middle manager at a large company is unable to get her engineering customers and corporate bosses to see eye to eye on a public relations decision, and now her corporate boss seems to have totally misinterpreted her intentions. Suitable for MBA or executive education classes, this field case is a composite of actual experiences and fabricated elements. The case addresses a scarcity of material on the unique dilemmas faced by middle managers.

Learning Objectives

• Help students understand the role middle managers play in connecting the strategic world of executive with the operational realities of employees in the trenches. • Recognize that the vantage point of a middle manager allows them to see and understand more about the organization than either the top or the bottom. • Realize that middle managers have an opportunity to craft changes and appreciate the challenges of having to meet current business goals and objectives at the same time. • Develop skills to create new pathways as middle managers.