Business Case Studies & Business Publications

A New Team Face

Davidson, Martin N...

Case

A New Team Face

Davidson, Martin N.; Magnuson, Erin; Yemen, Gerry

OB-0920 | Published November 12, 2007 | 3 pages Case

Collection: Darden School of Business

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A marketing team, asked to compile a marketing deck in response to an urgent request by the head of a business, has completed the task. Still, the team leader is concerned about the dynamics he observed during the meeting of his marketing group team. He has noticed that a recent recruit to the team, an African American, is being ignored when he contributes to the discussion, although his ideas are solid ones. The leader is left with some nagging questions: What happened to this recruit in the meeting? Why wasn't he more integrated into the team? How was he feeling about the meeting? And most important, was there any way to make the collaborative process more effective the next time around?