Snibbie: Spit Happens (B)
Moore, Marian Chap...
Snibbie: Spit Happens (B)
Moore, Marian Chapman; Henderson, Geraldine; Yemen, Gerry
M-0701 | Published November 5, 2004 | 7 pages Case
Collection: Darden School of Business
Product Details
Who hasn't had a great idea and believed it could generate millions? Greg Heard actually took his idea and developed a bib for infant caregivers he called the "Snibbie." The A case explores the entrepreneurial challenges that arose as he introduced his product to the market. The B case describes the direction he took regarding private labeling, working with a bankrupt national chain, and further developing his brand by devising additional products. A video supplement is available to enhance the learning experience.
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