Business Case Studies & Business Publications

The IndiGo Story, 2018: "On Time, Hassle...

Weiss, Elliott N.,...

Case

The IndiGo Story, 2018: "On Time, Hassle Free"?

Weiss, Elliott N.; Maiden, Stephen E.; Yemen, Gerry

OM-1605 | Published September 28, 2018 | 4 pages Case

Collection: Darden School of Business

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Product Details

This case follows up on "The IndiGo Story: 'On Time, Hassle Free'" (UVA-OM-1505). The airline passenger industry in India was a mess in 2013, but the low-cost carrier, IndiGo, was making money. This relatively new company had managed to work against the odds and grab market share from more-established flyers. But, the weak rupee was still sending a chill wind through the aviation sector, and growth plans would have to include opening new destinations. This meant hiring more employees, opening more ticketing stations, and increasing costs. This case explores what happens to the company after its CEO announces his resignation.