Business Case Studies & Business Publications

Robb Fitzgerald at Comvia Networks

Bruner, Robert F.,...

Case

Robb Fitzgerald at Comvia Networks

Bruner, Robert F.; Yemen, Gerry

OB-0996 | Published March 5, 2010 | 16 pages Case

Collection: Darden School of Business

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Intended for MBA and executive education classes, this case explores the role of the CEO and the complex relationships that come with it. The story of the dramatic turnaround of this publicly-listed firm, although disguised, is true. When a scandal forces a CEO to step down, Robb Fitzgerald is hired to calm the crisis and rebuild trust among employees, shareholders, and analysts. Under extreme pressure to significantly improve the bottom line and prevent the firm from being delisted, Fitzgerald is preparing to give the board a briefing on priorities he has identified in his first 100 days. The case follows his efforts to weigh many critical decisions simultaneously.

•Discuss leadership development •Uncover change leadership principles •Explore large-scale organizational change initiatives •Develop a detailed action plan •Encourage students to think critically about crisis •Illustrate the messiness of business that managers face (they often don’t solve problems they manage messes) •Develop instinct to get to the heart of matters