Business Case Studies & Business Publications

Terri Dean at Verizon Business (A)

Powell, Elizabeth ...

Case

Terri Dean at Verizon Business (A)

Powell, Elizabeth A.; Yemen, Gerry

BC-0223 | Published January 20, 2009 | 12 pages Case

Collection: Darden School of Business

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A senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect the dots between the products and solutions he offers customers and how his role fits into the company's key strategic goals. This field-researched case, suitable for graduate students and executive education program participants, can be used to discuss what it means to lead with an "enterprise perspective."

Through the example of Terri Dean, illustrate skills related to taking, leading and communicating with an "enterprise perspective." Depict the evolution of a corporate communication department and the development of a strategic communication effort. Show the beginnings of a mentoring relationship between Terri Dean and Omar Khawaja.