Lay's Potato Chips: The Crunch Is On (A)
Harris, Jared D., ...
Lay's Potato Chips: The Crunch Is On (A)
Harris, Jared D.; Yemen, Gerry; Lozano, Amanda
S-0200 | Published October 7, 2011 | 14 pages Case
Collection: Darden School of Business
Product Details
Snack-food customers claim they want to eat healthier snacks and lose weight, but snacks marketed as nutrition-wise don't sell as well as traditional salty snacks, such as the iconic Lay's brand of potato chips. Al Carey, CEO of Frito-Lay North America, needs to come up with a strategy to connect with the health-minded customer in a shifting market without compromising the products that built the company. Part A of this two-part case maps out an industry in flux.
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