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Farris, Paul W.
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of 9
A Resource-Allocation Perspective for Marketing Analytics
Farris, Paul W.; Venkatesan, Rajkumar
Technical Note
Absolut Vodka
Farris, Paul W.; Collins, Elizabeth A.
Case
Advertising Experiments at the Ohio Art Company
Farris, Paul W.; Venkatesan, Rajkumar
Case
Advertising on the Internet
Farris, Paul W.; McNabb, Jill Corso
Technical Note
An Introduction to Business-to-Business Exchange
Farris, Paul W.; Pfeifer, Phillip E.; Johnson, Richard R.
Case
Autozone: How Long Will They Be In The Zone?
Farris, Paul W.; Simko, Paul J.; Cross, Tom
Case
Bayern Brauerei (Abridged)
Farris, Paul W.; Bruner, Robert F.
Case
Boots Unlimited: Getting a Foot in the Door (A)
Farris, Paul W.; Goldberg, Rebecca
Case
Boots Unlimited: Getting a Foot in the Door (B)
Farris, Paul W.; Goldberg, Rebecca
Case
Boots Unlimited: Getting a Foot in the Door (C)
Farris, Paul W.; Goldberg, Rebecca
Case
Brand Equity: An Overview
Farris, Paul W.; Gregg, Eric A.; Chinn, Brandon; et al
Technical Note
Changing Channels: Progressive Insurance Drive Insurance
Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, Alan
Case
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