Author Profile

Farris, Paul W.

• A Resource-Allocation Perspective for Marketing Analytics

  Farris, Paul W.; Venkatesan, Rajkumar
  Technical Note
• Absolut Vodka

  Farris, Paul W.; Collins, Elizabeth A.
  Case
• Advertising Experiments at the Ohio Art Company

  Farris, Paul W.; Venkatesan, Rajkumar
  Case
• Advertising on the Internet

  Farris, Paul W.; McNabb, Jill Corso
  Technical Note
• An Introduction to Business-to-Business Exchange

  Farris, Paul W.; Pfeifer, Phillip E.; Johnson, Richard R.
  Case
• Autozone: How Long Will They Be In The Zone?

  Farris, Paul W.; Simko, Paul J.; Cross, Tom
  Case
• Bayern Brauerei (Abridged)

  Farris, Paul W.; Bruner, Robert F.
  Case
• Boots Unlimited: Getting a Foot in the Door (A)

  Farris, Paul W.; Goldberg, Rebecca
  Case
• Boots Unlimited: Getting a Foot in the Door (B)

  Farris, Paul W.; Goldberg, Rebecca
  Case
• Boots Unlimited: Getting a Foot in the Door (C)

  Farris, Paul W.; Goldberg, Rebecca
  Case
• Brand Equity: An Overview

  Farris, Paul W.; Gregg, Eric A.; Chinn, Brandon; et al
  Technical Note
• Changing Channels: Progressive Insurance Drive Insurance

  Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, Alan
  Case