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Managing the Copy-Testing Process
Farris, Paul W.; de la Pena Calderon, Tania
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Managing the Copy-Testing Process
Farris, Paul W.; de la Pena Calderon, Tania Technical Note M-0680 / Published November 13, 2003 / 11 pages. Collection: Darden School of Business
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Product Overview

The note describes various methodologies and philosophies of advertising copy testing. Additional material this might be used with: MANAGING SPENDING BALANCE IN ADVERTISING CAMPAIGNS: THE GRODD MODEL REVISITED.




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  • Overview

    The note describes various methodologies and philosophies of advertising copy testing. Additional material this might be used with: MANAGING SPENDING BALANCE IN ADVERTISING CAMPAIGNS: THE GRODD MODEL REVISITED.

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