Philips Lighting Company: The Earth Ligh...
Farris, Paul W., G...
Philips Lighting Company: The Earth Light
Farris, Paul W.; Gatto, Sheryl; Harvey, Tamara
M-0401 | Published September 23, 1992 | 14 pages Case
Collection: Darden School of Business
Product Details
This case describes the introduction and marketing of an extended-life fluorescent bulb to replace incandescent bulbs. With the new bulb selling at retail for $15 to $20, successful marketing of the new bulb will require a major change in buying habits of both consumers and the trade.
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