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SVEDKA Vodka (C): Marketing Mix in the Vodka Industry
Farris, Paul W.; Venkatesan, Rajkumar
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SVEDKA Vodka (C): Marketing Mix in the Vodka Industry
Farris, Paul W.; Venkatesan, Rajkumar Case M-0803 / Published September 9, 2011 / 2 pages.
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Product Overview

Suitable for both MBA and undergraduate-level courses such as "Integrated Marketing Communications," this is the third case in the series that traces a product from idea to established, successful brand.




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  • Overview

    Suitable for both MBA and undergraduate-level courses such as "Integrated Marketing Communications," this is the third case in the series that traces a product from idea to established, successful brand.

  • Learning Objectives

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