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SVEDKA Vodka (C): Marketing Mix in the V...

Farris, Paul W., V...

Case

SVEDKA Vodka (C): Marketing Mix in the Vodka Industry

Farris, Paul W.; Venkatesan, Rajkumar

M-0803 | Published September 9, 2011 | 2 pages Case

Collection: Darden School of Business

Product Details

Suitable for both MBA and undergraduate-level courses such as "Integrated Marketing Communications," this is the third case in the series that traces a product from idea to established, successful brand.

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