SVEDKA Vodka (C): Marketing Mix in the V...
Farris, Paul W., V...
SVEDKA Vodka (C): Marketing Mix in the Vodka Industry
Farris, Paul W.; Venkatesan, Rajkumar
M-0803 | Published September 9, 2011 | 2 pages Case
Collection: Darden School of Business
Product Details
Suitable for both MBA and undergraduate-level courses such as "Integrated Marketing Communications," this is the third case in the series that traces a product from idea to established, successful brand.
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