Changing Light Bulbs (A): Westinghouse S...
Farris, Paul W.
Changing Light Bulbs (A): Westinghouse Super Bulb
M-0821 | Published September 9, 2011 | 2 pages Case
Collection: Darden School of Business
Product Details
This is the first of a four-part case charting the influence of technological shifts on decision making in the light bulb industry. After years of a stable industry, with little change in products or distribution, Westinghouse introduces a bulb with markedly longer life, which calls attention to prevailing cost factors. The case provides opportunities for analyzing the interplay of demands among consumers, retailers, and manufacturers.
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