J. C. Penney: Reinventing Fair and Squar...
Farris, Paul W., W...
J. C. Penney: Reinventing Fair and Square Deals (B)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, Sylvie
M-0836 | Published July 20, 2012 | 4 pages Case
Collection: Darden School of Business
Product Details
In this second part of a two-part case, the results of an innovative new pricing strategy for a venerated department store are reviewed and its positioning going forward is explored.
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