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Customer Profitability (RUSSIAN)
Farris, Paul W.; Pfeifer, Phillip E.; Bendle, Neil
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Customer Profitability (RUSSIAN)
Farris, Paul W.; Pfeifer, Phillip E.; Bendle, Neil Technical Note M-0955 / Published December 28, 2013 / 15 pages. Collection: Darden School of Business
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Product Overview

This is a Russian translation of the June 24, 2005 version of UVA-M-0718. This technical note defines, describes, and illustrates the most common metrics marketers used to monitor and manage customer relationships. Among the metrics covered are customer counts, recency, retention rates, customer profitability and customer lifetime value.




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  • Overview

    This is a Russian translation of the June 24, 2005 version of UVA-M-0718. This technical note defines, describes, and illustrates the most common metrics marketers used to monitor and manage customer relationships. Among the metrics covered are customer counts, recency, retention rates, customer profitability and customer lifetime value.

  • Learning Objectives

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