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Silk Soy Milk (B)

Farris, Paul W.

Case

Silk Soy Milk (B)

Farris, Paul W.

M-0831 | Published June 6, 2012 | 2 pages Case

Collection: Darden School of Business

Product Details

This extension of Silk Soy Milk (A) (UVA-M-0771) follows subsequent sales results for Silk and increased competition from new entrants into the market.

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