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Changing Channels: Progressive Insurance Drive Insurance
Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, Alan
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Changing Channels: Progressive Insurance Drive Insurance
Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, Alan Case M-0756 / Published April 14, 2008 / 5 pages. Collection: Darden School of Business
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Product Overview

Sequel to Progressive Insurance: Not Your Standard Insurance Story. The company launches a new sub-brand, Drive Insurance, which will be only sold through independent agents, not through the Web or 1-800 numbers.




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  • Overview

    Sequel to Progressive Insurance: Not Your Standard Insurance Story. The company launches a new sub-brand, Drive Insurance, which will be only sold through independent agents, not through the Web or 1-800 numbers.

  • Learning Objectives

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