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SVEDKA Vodka (B)

Farris, Paul W., V...

Case

SVEDKA Vodka (B)

Farris, Paul W.; Venkatesan, Rajkumar; Zuckerman, Ivy

M-0775 | Published January 27, 2009 | 9 pages Case

Collection: Darden School of Business

Product Details

In the second case of a three-part series, the SVEDKA founder assesses which initial decisions were most critical in the launch of his now-successful product. He also explores the new choices he faces, including changes to the distribution channels and additions to the product line. Suitable for both MBA- and undergraduate-level courses such as "Integrated Marketing Communications," the case presents opportunities to discuss pricing, target, distribution, branding, and promotion.

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