J. C. Penney: Reinventing Fair and Squar...
Farris, Paul W., W...
J. C. Penney: Reinventing Fair and Square Deals (A)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, Sylvie
M-0835 | Published July 20, 2012 | 11 pages Case
Collection: Darden School of Business
Product Details
The new CEO and the new president of the J. C. Penney Company, Inc. (JCP), invigorate the company with a new pricing strategy based on "Everyday Fair Prices." Is the initial market reaction an indication of likely success? This first part of a two-part case contextualizes the initiative and provides a means of exploring differentiation in an evolving market.
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