SVEDKA Vodka (A)
Farris, Paul W., V...
SVEDKA Vodka (A)
Farris, Paul W.; Venkatesan, Rajkumar; Zuckerman, Ivy
M-0774 | Published January 27, 2009 | 16 pages Case
Collection: Darden School of Business
Product Details
Suitable for both MBA- and undergraduate-level courses such as "Integrated Marketing Communications," this case series traces a product from idea to established, successful brand. In this A case, a spirits industry executive perceives a gap between the under-$10 and the $25-and-up vodkas. Could a midpriced vodka capture some volume from each of those markets? Decisions on pricing, target, distribution, branding, and promotion are considered.
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