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Sunnyside Fields

Farris, Paul W., N...

Case

Sunnyside Fields

Farris, Paul W.; Norton, John

M-0781 | Published November 27, 2009 | 4 pages Case

Collection: Darden School of Business

Product Details

This case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for its product. The company is considering bypassing traditional channels and selling directly to stores and restaurants. The economics of the proposition are central to the case.

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