Author Profile

Venkatesan, Rajkumar

• Digital Marketing Metrics: Measuring What Matters

  Venkatesan, Rajkumar; Klopfenstein, Amy
  Technical Note
• YouTube Advertising with Roger Federer: Switzerland’s Touris...

  Venkatesan, Rajkumar; Klopfenstein, Amy
  Case
• Three Empirical Methods for Calculating Customer Lifetime Va...

  Zhang, Zhihao; Whitler, Kimberly; Venkatesan, Rajkumar
  Technical Note
• Flipkart: Reimagining the Digital Customer Experience

  Venkatesan, Rajkumar; Kemp, Bianca
  Case
• Wahoo Fitness: Segmentation and Data Insights

  Venkatesan, Rajkumar; Lopes, Henrique; Yemen, Gerry
  Case
• Sustainable Competitive Advantage

  Venkatesan, Rajkumar
  Technical Note
• Customer Insights

  Venkatesan, Rajkumar; Kim, Tami
  Exercise
• Customer Journey Map

  Venkatesan, Rajkumar; Kim, Tami
  Exercise
• Exam Simulation

  Venkatesan, Rajkumar
  Case
• Sticks Kebob Shop (SmartCase)

  Venkatesan, Rajkumar; Gibbs, Shea
  SmartCase
• Digital Marketing Simulation: Media Attribution at ExerciseM...

  Venkatesan, Rajkumar
  Forio Simulation
• Text Analytics: Turning Words into Data

  Gibbs, Shea; Venkatesan, Rajkumar
  Technical Note