Business Case Studies & Business Publications

Cardagin: Local Mobile Rewards

Venkatesan, Rajkum...

Case

Cardagin: Local Mobile Rewards

Venkatesan, Rajkumar; Ateya, Kelly; Harr, Adam

M-0825 | Published December 15, 2011 | 14 pages Case

Collection: Darden School of Business

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Cardagin, a new start-up in the increasingly competitive space of consumer/merchant apps for smartphones, is reaching an inflection point: decisions it makes at this stage can determine whether it becomes a national presence or an also-ran. The CEO needs to demonstrate the value of Cardagin's service to retailers and consumers in compelling ways. The case provides students an opportunity to analyze a new digital venture, explore expansion options, and evaluate the challenges in working with many small businesses, each with its own idiosyncrasies.

• exposes students to the challenges faced when marketing a new product or services for mobile phones or smartphones • allows for a rich discussion of the design and economics of two-sided markets