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Calculating Return on Investment (VIDEO)
Venkatesan, Rajkumar
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Calculating Return on Investment (VIDEO)
Venkatesan, Rajkumar Video M-0930 / Published January 25, 2017 / Duration 7:03
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Product Overview

Using the hypothetical company Powerful Power Tools, this seven-minute video walks through the calculations to determine the marketing return on investment (MROI). In addition to the MROI, Raj Venkatesan discusses some of the underlying assumptions in the MROI model, as well as a number of questions to help understand its use.




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  • Videos List

  • Overview

    Using the hypothetical company Powerful Power Tools, this seven-minute video walks through the calculations to determine the marketing return on investment (MROI). In addition to the MROI, Raj Venkatesan discusses some of the underlying assumptions in the MROI model, as well as a number of questions to help understand its use.

  • Learning Objectives