The Resource Allocation Process (VIDEO)
M-0926 | Published January 25, 2017 | Duration 6:23 Video
Collection: Darden School of Business
Product Details
This six-minute video introduces the steps involved in a company's optimal allocation of marketing inputs. Using the DuPont model as an example, Raj Venkatesan explains how a company might use data to optimize a given metric such as market share, customer lifetime value, or profit.
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