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Marketing Analytics Resource Allocation (Part 2) (VIDEO PLAY...
Venkatesan, Rajkumar
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Marketing Analytics Resource Allocation (Part 2) (VIDEO PLAYLIST)
Venkatesan, Rajkumar Video Playlist M-0936 / Published January 25, 2017 / Duration 34:35 Collection: Darden School of Business
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Product Overview

"Marketing Analytics Resource Allocation (Part 2)" applies predictive analytics to better understand marketing effectiveness. Using concepts introduced in "Marketing Analytics Resource Allocation (Part 1)," Raj Venkatesan discusses how to determine marketing return on investment and how to optimize marketing inputs using his Media Attribution Ladder. Videos in this playlist: Marketing Return on Investment Calculating Return on Investment Digital Media Attribution Part 1 Digital Media Attribution Part 2 The Zen of Media Attribution Marketing Resource Allocation Takeaways


Videos List

Marketing Return on Investment (VIDEO) / M-0929
Calculating Return on Investment (VIDEO) / M-0930
Digital Media Attribution Part 1 (VIDEO) / M-0931
Digital Media Attribution Part 2 (VIDEO) / M-0932
The Zen of Media Attribution (VIDEO) / M-0933
Marketing Resource Allocation Takeaways (VIDEO) / M-0934



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  • Videos List

    Videos List

    Marketing Return on Investment (VIDEO) / M-0929
    Calculating Return on Investment (VIDEO) / M-0930
    Digital Media Attribution Part 1 (VIDEO) / M-0931
    Digital Media Attribution Part 2 (VIDEO) / M-0932
    The Zen of Media Attribution (VIDEO) / M-0933
    Marketing Resource Allocation Takeaways (VIDEO) / M-0934

  • Overview

    "Marketing Analytics Resource Allocation (Part 2)" applies predictive analytics to better understand marketing effectiveness. Using concepts introduced in "Marketing Analytics Resource Allocation (Part 1)," Raj Venkatesan discusses how to determine marketing return on investment and how to optimize marketing inputs using his Media Attribution Ladder. Videos in this playlist: Marketing Return on Investment Calculating Return on Investment Digital Media Attribution Part 1 Digital Media Attribution Part 2 The Zen of Media Attribution Marketing Resource Allocation Takeaways

  • Learning Objectives

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