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Giving Voice to Values


Welcome to the new home of the Giving Voice to Values (GVV) curriculum! Your access to the entire GVV curriculum is only four steps away.

Step 1. Register HERE to receive faculty access. Confirmation will be sent via e-mail once the registration has been completed by our staff.

Step 2. Once you are verified, log in to the Darden Business Publishing site.

Step 3. Go directly to the GVV case you are interested in, or visit the GVV curriculum page to get to the case that you want to preview.

Step 4. Click on “Download Inspection Copy” to review the student document. Click on “Download Teaching Materials” to review teaching notes, B cases, and other supplements.

The preferred method for assigning GVV and other Darden Business Publishing course materials to your students is to create and assign a course pack. If you are assigning only one document, you will provide your students with a link to the product page for that document.

The links on this page take you each GVV case, where you can add the materials to your cart and proceed to checkout. If you have only GVV materials in your cart, you will not need to enter any payment information, but you will need to complete all the steps of the order process. Your order is complete when you see an order confirmation screen. Then, in 5 to 10 minutes, you will receive an email with a link to your files.

Teaching notes and B cases are available to verified, logged-in faculty members. This page and the teaching notes are restricted to faculty members only. On selected case pages, click the Download Teaching Materials button on the right. Please do not share the page or any of the teaching notes with anyone who is not a faculty member. Thank you!

The Giving Voice to Values Curriculum


Giving Voice to Values (GVV) is an innovative approach to values-driven leadership development in business education and the workplace. Piloted in nearly 1,000 schools, companies and other organizations on all seven continents, the Giving Voice to Values curriculum offers practical exercises, cases, modules, scripts and teaching plans for handling a wide range of ethical conflicts in the workplace.


A Unique Approach to Values-Driven Leadership Development


GVV is not about persuading people to be more ethical. Rather GVV starts from the premise that most of us already want to act on our values, but that we also want to feel that we have a reasonable chance of doing so effectively and successfully. This pedagogy and curriculum are about raising those odds. Rather than a focus on ethical analysis, the Giving Voice to Values (GVV) curriculum focuses on ethical implementation and asks the question: “What if I were going to act on my values? What would I say and do? How could I be most effective?”

Drawing on the actual experience of business practitioners as well as social science and management research, GVV helps students, business leaders, employees, and other practitioners identify the many ways that individuals can and do voice their values in the workplace, and provides the opportunity to script and practice this voice in front of their peers. To learn more about GVV, please visit

Currently available materials are listed below. You can download a zip file of all the student materials or simply download one piece at a time. Additional materials are always in development, so please check back periodically.

Annotated Table of Contents

How Business Schools and Faculty Can Use the Giving Voice to Values Curriculum

What Is a Giving Voice to Values Case? (PDF download)

For video introductions, other related articles, interviews, blog posts, Op Eds, etc., please visit and its Media Room and Other Writings webpages.

For an example of a potential GVV elective course, see Leadership When it Really Counts: An Action Practicum (PDF opens in a new window).

"Ethical Leadership Through Giving Voice To Values"—a 4-week online MOOC offered by University of Virginia Darden School of Business in partnership with Coursera—offers an introduction to the GVV approach for corporate users, educators, students, and individual learners. For information, see or contact

Also available is a series of six new interactive, online, social-cohort–based modules that introduce the core GVV concepts and methodologies and provide opportunities to practice with these approaches as a foundation for subsequent in-person exchanges. These modules are short, customizable, and creatively designed to incorporate brief cases; clear and compelling presentation of core concepts; engaging animations and powerful video segments; and opportunities to engage in face-to-face and virtual peer exchanges. Please take a look at Email Mary Gentile ( for the demo.

The GVV video series presents a framework for helping people to act on their values. GVV starts from the premise that most of us already want to act on our values, but are unsure of how to do so. Whether we are leaders or employees, every one of us has been confronted with a situation that has challenged our values. This three-hour video series focuses on ethical implementation and asks the questions: "What if I were going to act on my values? What would I say and do? How could I be most effective?" 

Foundational Readings and Exercises


You can download individual Foundational Readings and Exercises (below), or you can download all Foundational Readings and Exercises here.

Ways of Thinking About Our Values in the Workplace

Giving Voice to Values: Brief Introduction (PDF download)

An Action Framework for Giving Voice to Values—“The To-Do List”

Starting Assumptions for Giving Voice to Values

Giving Voice to Values: A New Approach to Values-Driven Leadership (survey)

Exercise: A Tale of Two Stories

Exercise: A Tale of Two Stories—Undergraduate

Exercise: A Tale of Two Stories—Diversity

Russian Translation GVV Intro Module – IBLF (PDF download)

University of Texas-Austin McCombs School of Business “Ethics Unwrapped” offers the Giving Voice To Values Video Series, a series of short videos, including student comments and animation, to introduce the GVV Seven Pillars (PRIMARILY for Introductory Undergraduate use).


Scripts and Skills Module


You can download individual Scripts and Skills Module readings and exercises (below), or you can download all Scripts and Skills Module readings and exercises here.

Giving Voice to Values: Brief Introduction

Scripts and Skills: Readings

Reasons & Rationalizations: An Exercise

Guidelines for Peer Coaching

Building a Giving Voice to Values Toolkit: Enablers for Voicing Values: An Ongoing Exercise


Self-Knowledge and Self-Assessment


You can download individual Self-Knowledge and Self-Assessment readings and exercises (below), or you can download all Self-Knowledge and Self-Assessment readings and exercises here.

Personal-Professional Profile

Framing a Life Story: An Exercise


Individual Cases and Modules


A zip file of the complete student curriculum is available by request. Please email

AAIB Addresses Social and Environmental Risks in Loan Assessment (A)

A Billing Bind (A)

A Neutral Line to the State Electricity Board (A)

A Personal Struggle with the Definition of Success

A Social Cooperative Needs Saving: When Sales are Based on Values Sharing (A) (This case is not included in the zip file.)

Agency Theory and Corporate Governance

All’s Well that Ends Well (A)

Apologizing at Community Hospital (A)

Ashesi University Faculty in Ghana have adapted the Giving Voice to Values curriculum to meet the needs of young undergraduate students there with little work experience. They are sharing their 5 week Ashesi University Leadership Module for Freshman, including custom cases, adapted GVV materials and teaching plans. A zip file of these materials is available to verified faculty members. Email for access.

Balancing Social Goals and Financial Viability: “Both Have to Coexist and Work Well—No Point Cribbing About It” (A)

Be Careful What You Wish For: From the Middle

Better Wrong Than Right? Delivering the “Bad” Market Research News (A)

Blue Monday (Case available from The Case Centre; GVV Teaching Note available upon request)

Cafeteria Services at Bharat College of Medicine (A)

Copyright or Right to Copy? (A)

Corporate Social Responsibility Internship in India (A)

CSR Passion and Beliefs (A)

Discussions about Ethics in the Accounting Classroom: Student Assumptions and Faculty Paradigms

Doing Bad to Do Good (A)

Education Entrepreneurship: Not So Easy (A)

Every Client Must Be Treated Equally? (A)

Going Global—Working in Jumandia and Giving Voice to Values (Case available from Columbia CaseWorks; GVV Teaching Note available upon request)

Good Health or Wealth: Can They Co-Exist? (A)

Helen Drinan: Giving Voice to Her Values (Case and GVV Teaching note available from HBS Publishing)

Inflating Value (A)

Is This My Place? ... Speaking Up (A)

Is This Reuse Planning? (A)

Jeff Sallett ... From the Top, Sort Of (A)

Lisa Baxter—Developing a Voice

Managing Non-Performing Loans (A)

Market Research Deception

Mary Gentile: Transforming the Conversation Around Values-Driven Behavior

Monopolization or Delivery on Mission (A)

Naivete or Boldness? (A)

No “I” in TEAM (A)

"Not an Option to Even Consider": Contending with the Pressures to Compromise (A)

“One-Off Decisions”

Online Identities (A)

Paying Bribes: Do Small Suppliers Have Choice?

Perils of Collaboration (A)

Product Safety and (Preemptive) Recalls

Profit Maximization and Layoffs

Rhonda Delgado and the Compromised CEO (A)

‘Sharek’ and Employee Volunteerism: A Social Enterprise Succeeds in the Corporate World (A)

Social Responsibility or Insanity: The Entrepreneurial Struggle to Build Utah’s First Wind Project – VIDEO CASES (Videos available at Huntsman School of Business, Utah State University)

Social Responsibility or Insanity: The Entrepreneurial Struggle to Build Utah's First Wind Project (written case)

Soft Issues in the Software Industry (A)

Student Privileges with Strings Attached

Taxes and the Cannabis Business

The Backdating Scandal: Who Am I Trying to Persuade? (A)

The Client Who Fell through the Cracks (A)

The Diversity Consultant (A)

The Game Just Got Bigger (A)

The Indent for Machines: A Sugary Finale (A)

The Independent Director’s Challenge (A)

The Midnight Journal Entry (Case and GVV Teaching Note available from HBS Publishing)

The Missing Money (A)

The New Associate

The Part-Time Job with a Full-Time Challenge

The Price (A)

The Real Cost of Paying Bribes (A)

The Temple Encroachment Issue (A)

“This Whole System Seems Wrong”: Felipe Montez and Concerns about the Global Supply Chain

Tidal Community Bank: Reacting to Investor Pressures (A)

To Be, or Not to Be, That’s the Question: Vijay’s Dilemma (A)

To Say or Not To Say (A)

Too Much Information (Case available from Ivey Publishing)

Trusting the Trust Accounts (A)

“Voicing Our Values: Lockheed Martin Ethics Training Videos” (Videos available from Lockheed Martin, inspired by GVV)

When the Boss Is the Barrier (A)

Who’s My Boss? (A)

Xi-Cheung Partnership (Case available from The Case Centre; GVV Teaching Note available upon request)

GVV works in close collaboration with the Principles for Responsible Management Education (PRME), an initiative of the United Nations Global Compact that seeks to inspire and champion responsible management education, research, and thought leadership globally.

The Yale School of Management was the founding partner, along with the Aspen Institute, which also served as the incubator for GVV. From 2009 to 2015, GVV was hosted and supported by Babson College. Darden Business Publishing is pleased to present this material in its original form.