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Market Research Deception
Fox, Mairi-Jane; Drumwright, Minette Case OB-1154 / Published February 28, 2010 / 1 pages.
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Product Overview

This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This case is about marketing deception.

  • Overview

    This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This case is about marketing deception.

  • Learning Objectives