This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to Values (GVV) is an innovative curriculum for values-driven management and leadership, designed to be integrated across the core business curriculum as well as to stand alone. This case examines the issues related to a preemptive product recall when a firm suspects the product may prove to be unhealthy. Contains a game theoretic addendum illustrating the role the GVV can play in reinforcing socially concerned behavior.