Author Profile

Wilcox, Ronald T.

• 66°North: Made for Life

  Wilcox, Ronald T.; Yemen, Gerry
  Case
• A Concise Guide to Parent Brands and Subbrands

  Wilcox, Ronald T.
  Technical Note
• A Practical Guide to Conjoint Analysis

  Wilcox, Ronald T.
  Technical Note
• Brand Positioning Statements

  Wilcox, Ronald T.; Yemen, Gerry
  Technical Note
• Dragon Systems, Inc (B)

  Wilcox, Ronald T.; Kelly, Dorothy C.
  Case
• Dragon Systems, Inc. (A)

  Wilcox, Ronald T.; Kelly, Dorothy C.
  Case
• Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth...

  Wilcox, Ronald T.
  Case
• Heinz Ketchup: Pricing the Product Line

  Wilcox, Ronald T.; Goldberg, Rebecca
  Case
• Heinz Ketchup: Pricing the Product Line (SPANISH)

  Wilcox, Ronald T.; Goldberg, Rebecca
  Case
• Legal Aspects of Pricing

  Wilcox, Ronald T.; Kelner, Jordan
  Technical Note
• Methods for Producing Perceptual Maps from Data

  Wilcox, Ronald T.
  Technical Note
• Parsons Brinckerhoff: The Second Avenue Subway (A)

  Wilcox, Ronald T.; Santos, Carlos Michael
  Case
• Parsons Brinckerhoff: The Second Avenue Subway (B)

  Wilcox, Ronald T.; Santos, Carlos Michael
  Case
• Parsons Brinckerhoff: The Second Avenue Subway (C)

  Wilcox, Ronald T.; Santos, Carlos Michael
  Case
• Patagonia, Inc.

  Wilcox, Ronald T.; Goldberg, Rebecca
  Case
• Philips: Developing a Marketing Strategy for LED Bulbs

  Wilcox, Ronald T.; Kohler, Thomas
  Case
• Portland Trail Blazers

  Wilcox, Ronald T.
  Case
• Product Line Pricing

  Wilcox, Ronald T.
  Technical Note
• Route 11 Potato Chips

  Wilcox, Ronald T.; Santos, Carlos Michael
  Case
• SmartOps Corporation: Forging Smart Alliances?

  Wilcox, Ronald T.; Yemen, Gerry
  Case
• The Influence of Social Media on Purchase Decisions in High ...

  Wilcox, Ronald T.; Black, Polly
  Technical Note
• UnbeLEAFable Snacks

  Wilcox, Ronald T.; Grushka-Cockayne, Yael; King, Nick; et al
  Case
• Green Ox

  Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, Geraldine
  Case
• J. C. Penney: Reinventing Fair and Square Deals (A)

  Farris, Paul W.; Wilcox, Ronald T.; Thompson, Sylvie
  Case
• J. C. Penney: Reinventing Fair and Square Deals (B)

  Farris, Paul W.; Wilcox, Ronald T.; Thompson, Sylvie
  Case
• Cutting-Edge Marketing Analytics: Cases and Technical Notes ...

  Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T.
  Case
• J. C. Penney: The "Think Big" Strategy

  Farris, Paul W.; Thompson, Sylvie; Wilcox, Ronald T.
  Case
• Marketing Economics

  Farris, Paul W.; Moore, Marian Chapman; Wilcox, Ronald T.; et al
  Technical Note