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GVV Pillar Six: Voice—An Exercise to Speak to Barry’s Challe...
GVV Pillar Six: Voice—An Exercise to Speak to Barry’s Challenge
This exercise is a way for facilitators to make in-the-moment adaptations to existing scripting exercises, in order to address questions and scenarios that arise during Giving Voice to Values (GVV) sessions. In a GVV program, participants are invited to practice scripting responses to and creating action plans for a values-challenging scenario. Sometimes, a participant’s values challenge starts to
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Experimentation and Prototyping Exercise: Float Your Boat
Experimentation and Prototyping Exercise: Float Your Boat
The purpose of this exercise is to allow students to engage in a hands-on prototyping and testing exercise. Students are asked to form teams and create a prototype boat that can float on water carrying marbles using only materials provided by the instructor (e.g., cups, straws, tape, etc.). The boat must not sink, and the students should aim to carry as many marbles as possible.
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Business Plan Development: Overview
Business Plan Development: Overview
This exercise and its accompanying handouts, designed to be used in courses for non-MBA audiences that explore aspects of entrepreneurship, guide students through the development of their very own business plan. From researching and deciding on a business concept, to developing prospective customer profiles and understanding target markets, to creating financial and operations projections, this se
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Leading with Vulnerability
Leading with Vulnerability
This exercise helps students practice bringing vulnerability, compassion, and curiosity to a discussion. Over two rounds, groups of students are asked to both answer questions about themselves and listen as others answer, sharing in an environment of confidentiality and care.
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Back Pain: How Can We Provide Value for Patients?
Back Pain: How Can We Provide Value for Patients?
In this exercise, students read a brief medical history of fictional patient Mr. Jones, who has chronic low back pain (LBP). They are also given an overview of LBP and its treatment options in the United States. Their task is to develop a value-based payment system that defines outcome measures (patient success) over time and indicates how to compensate clinicians based on those outcome measures,
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Diversity versus Inclusion
Diversity versus Inclusion
This exercise puts students into the role of an associate at a marketing and sales agency. They are asked to develop specific recommendations to present to some senior leaders about how the firm can and should become more truly inclusive and just. They also must be specific about the objectives and metrics they believe must be agreed to, and who should be accountable for them, in order to insure p
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The "Right" Way to Pick the "Right" Players
The "Right" Way to Pick the "Right" Players
To prepare for each year’s NFL draft, each team creates a “model” for player selection. This involves developing a holistic view of every player (especially those the team is most interested in), such that it can compare two different players. In this exercise, students are tasked with building and operationalizing (but not actually collecting the data or testing) a model for player selection in t
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"With the First Pick...": General Manager
"With the First Pick...": General Manager
In this exercise, students are put into the role of newly appointed general manager of an NFL team and must use the data provided to conduct draft research and make a tentative decision for their team’s first four picks in the NFL draft. The data show the team’s prospect analysis and include each prospect’s grade on the 1–100 scale (and thus tier) and ranking among other prospects that play the sa
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"With the First Pick...": Head Coach
"With the First Pick...": Head Coach
In this exercise, students are put into the role of head coach of an NFL team and must use the data provided to conduct draft research and make a tentative decision for their team’s first four picks in the NFL draft. The data show the team’s prospect analysis and include each prospect’s grade on the 1–100 scale (and thus tier) and ranking among other prospects that play the same position. Their ta
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Pause and Refresh: Rethinking Coca-Cola's Response to the Ge...
Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law
This exercise is designed to give students an opportunity to develop a communications plan and press statement for The Coca-Cola Company (Coke) as it attempts to navigate the 2021 Georgia voting law controversy. Specifically, it asks students to assume the role of chief marketing and communications officer (CMCO) at Coke and recommend a communications plan, including a press statement, to fulfill
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FanShop
FanShop
This exercise explores customer transaction data generated from a business owner's website and illustrates the added benefit of basic data analytics practices used to uncover business insights. Students discover the business's purchase trends when they answer the provided questions by writing SQL queries. The questions guide students to determine which product offerings the business should promote
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Customer Journey Map
Customer Journey Map
This set comprises six exercises: in each, a team of students must shop online for products to solve a particular problem. Problems range from outfitting a new apartment quickly to purchasing food for a festival to choosing car insurance. Students will experience a customer journey as they navigate shopping websites.
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