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Cutting-Edge Marketing Analytics: Cases and Technical Notes ...
Cutting-Edge Marketing Analytics: Cases and Technical Notes Bundle
Collection: Darden School of BusinessCutting-Edge Marketing Analytics: Cases and Technical Notes Bundle is a collection of the original cases and technical notes that inspired the successful first-edition book. Covering an array of practical marketing problems, Cutting Edge Marketing Analytics provides proven methodology matched with several business cases, many of which include actual data.
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Clarence Hall University and the Donation
Clarence Hall University and the Donation
Collection: Darden School of BusinessAnnalisa McGann, chair of London's prestigious Clarence Hall University, together with the university's board, must make a decision about whether to return a large monetary donation from the Natour Charitable Foundation, which was founded and run by a recent graduate who was also the son of the leader of a corrupt, authoritarian regime in an oil-rich region. Almost two-thirds of the money had alre
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High Point Aviation: Operating Breakevens
High Point Aviation: Operating Breakevens
Collection: Darden School of BusinessA couple wants to start a small flight charter company to serve the mining, oil, scientific, and wilderness adventure clients of northern Canada but worry that their thin financial base necessitates a sizable scale of flight operations during their first year. If a substantial revenue stream was slow to develop, or expenses were too high, their first year might be their last year?they had no finan
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Zauner Ornaments
Zauner Ornaments
Collection: Darden School of BusinessThe primary purpose of this case is to provide students with an opportunity to practice the implementation of a simple activity-based costing (ABC) system. In doing so, students are asked to review several possible allocation bases and ascertain the best base by which to allocate plant administration costs. In addition, students are expected to calculate and compare traditional volume-based or dir
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Adam Burke and PBM Plastics: Message in a Bottle
Adam Burke and PBM Plastics: Message in a Bottle
Collection: Darden School of BusinessThis case is used in Darden's EMBA and Global EMBA programs. It works well in courses dealing with turnaround specialists or change management. With a cross-disciplinary perspective, this field-based case uses the experience of a company with a supplier that fails to meet its production commitment to set the stage for an analysis of supplier power, human capital, operational effectiveness, and le
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Target Corporation
Target Corporation
Collection: Darden School of BusinessStudents are in the role of Target Corporation's CFO considering the pros and cons of a variety of capital-investment proposals. The CFO is preparing his thoughts prior to a meeting of the Capital Expenditure Committee (CEC) with other Target senior executives to consider the merits of 10 capital-project requests (CPR), 5 of which are expected to require extra attention. Each CPR has a "dashboard"
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California Pizza Kitchen
California Pizza Kitchen
Collection: Darden School of BusinessThis case examines the question of financial leverage at California Pizza Kitchen (CPK) in July 2007. With a highly profitable business and an aversion to debt, CPK management is considering a debt-financed stock buyback program. The case is intended to provide an introduction to the Modigliani and Miller capital structure irrelevance propositions and the concept of debt tax shields. With the back
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The Financial Detective, 2016
The Financial Detective, 2016
Collection: Darden School of BusinessThis is an updated version of "The Financial Detective, 2005" (UVA-F-1486). The case presents the student with financial ratios for eight pairs of unidentified companies and asks them to mate the description of the company with the financial profile derived from the ratios. The primary objective of this case is to introduce students to financial ratio analysis—in particular, the range of ratios an
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