Brainstorming is the transition from "What is?" to "What if?" in Jeanne Liedtka's 15-step Design Thinking methodology. This 16-minute video describes the goals of brainstorming in the design thinking context. Also included in the video are a series of best practices for effective idea generation. This video is part of the Design Thinking video series meant to accompany any one of three cases (Aren
Using the ideas generated in "Brainstorming," "Develop Concepts" describes a process the design thinking core team uses for turning single ideas into creative solutions. Also included in this nine-minute video are tools for the core team to use in developing concepts from the brainstorming ideas. This video is part of the Design Thinking video series meant to accompany any one of three cases (Aren
After generating concepts for the "What if?" stage, "Create Some Napkin Pitches" asks you to summarize and communicate all of your concepts using four questions so they can be compared side-by-side: What is the idea? What customer needs does it address? Why does this offering create value for the customer? Finally, what is the business rationale behind the concept? This video is part of the Design
"Surface Key Assumptions" is the first step in the "What Wows" stage of Jeanne Liedtka's 15-step Design Thinking methodology. This step involves moving from idea generation to idea testing. Three testing techniques are suggested: thought experiments, field experiments, or market experiments. This 17-minute video is part of the Design Thinking video series meant to accompany any one of three cases
"Make Prototypes," step 12 in Jeanne Liedtka's 15-step Design Thinking methodology, suggests a more reliable method to test your design thinking concepts. By offering customers a vivid picture of your solution, creating a pre-experience, the feedback becomes more reliable. This 12-minute video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [
"Get Feedback from Stakeholders" is step 13 in Jeanne Liedtka's 15-step Design Thinking methodology. The key to reducing risk in your innovation project is to use small experiments in front of potential customers and use what you learn to iterate your way to an improved concept. As part of the methodology the design-thinking tool co-creation is presented. This 23-minute video is part of the Design
In step 14 of Jeanne Liedtka's 15-step Design Thinking methodology, "Run Your Learning Launches," you will learn how to quickly and inexpensively design and conduct a series of experiments in the marketplace. While not a pilot or a commercial rollout, the learning launch is the final test of your innovation concept with real customers, the result of which will be a decision. This 15-minute video i
"Design the On-Ramp" is the last step in Jeanne Liedtka's 15-step Design Thinking methodology and answers many questions. How to achieve scale? How does a new customer learn about your solution? How do you get new customers try it out and hopefully become a user? This five-minute video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-02
Measuring the impact of your designing thinking innovation is not always easy. This video, "Measuring Impact," describes four levels of measurements: hard data, changes in perception (i.e., satisfaction), changes in the conversation (crucial in changing behavior), and changes in how people think. This six-minute video explores different ways to think about measuring the impact of your innovative s
This 15-minute video summarizes the benefits of the design thinking process. It challenges you to ask better and deeper questions, better understand the problem, arrive at better solutions, and not settle for the easy solution. It is part of the Design Thinking video series designed to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lak
Step four in Jeanne Liedtka's 15-step Design Thinking methodology is making a plan. This 11-minute video sets the stage for your entire project. You will consider many questions in the planning process. What tools should you use in the design thinking project? Who do you involve on the design thinking team? How should you build your design thinking team? What data do you need for your design think
Step five in Jeanne Liedtka's 15-step Design Thinking methodology, "Do Your Research," puts your design thinking plan into action. This six-minute video explores effective research techniques and best practices. Through your research you will discover answers to the question, "What is?" In addition, participants are asked to consider the design space for their work such as a "watering hole" or a "
