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An Introduction to Debt Policy and Value
An Introduction to Debt Policy and Value
This exercise consists of a set of incomplete worksheets with which students must calculate (1) the effect of hypothetical changes in capital structure on firm value, and (2) the effect of a major recapitalization on the share price of Koppers Company. Illustrating in particular Modigliani and Miller's theory about the relationship between debt and firm value in a taxable world, this exercise lays
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Your Professional Brand: Creating a Brand Essence Statement ...
Your Professional Brand: Creating a Brand Essence Statement for Your Career
Although not all MBA students end up working in a marketing function and/or on a brand per se, all students will develop a professional brand, whether it is proactively built or created through happenstance. This exercise helps guide students through a process to think strategically about how to develop their professional brand at work. It is used in conjunction with a technical note that details
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Assessing Earnings Quality: Nuware, Inc.
Assessing Earnings Quality: Nuware, Inc.
Associate Jack Hereford must analyze the earnings quality of Nuware Imports. His specific task is to assess the accounting policies of Nuware as aggressive or conservative and then recast the current earnings of the company as if it had employed the accounting policies used by its closest peer. A number of adjustments are required, including those related to inventory, receivables, fixed assets, s
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Accounting for Income Taxes at Apple Inc.
Accounting for Income Taxes at Apple Inc.
This case provides students with the opportunity to analyze the income tax disclosures for Apple Inc. In particular, it provides for discussion about such topics as deferred taxes, valuation allowances, unrecognized tax benefits, and the statutory rate reconciliation. What is most unique about the example is that Apple reports around $200 billion of cash and investments on its balance sheet. How
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General Hardware, Inc.
General Hardware, Inc.
The owners of a chain of hardware stores are preparing the most recent quarter financial statements. A number of business details are provided, including information to assess accrual accounting net income: sales, cost of sales, operating expenses, interest, depreciation, and taxes. The most recent balance sheet is provided, enabling an assessment of basic accruals (e.g., tax payable). This case
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Your Professional Brand: Creating a Brand Essence Statement ...
Your Professional Brand: Creating a Brand Essence Statement for Your Internship
Although not all MBA students end up working in a marketing function and/or on a brand per se, all students will develop a professional brand, whether it is proactively built or created through happenstance. This exercise helps guide students through a process to think strategically about how to develop their professional brand in an internship setting. It is used in conjunction with a technical n
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Customer Insights
Customer Insights
In this set of three exercises, students are cast in the role of marketing manager of one of three product categories. They must choose a specific brand in their category and use research trend tools and Google Ads Keyword Planner to explore and analyze consumer demand, identify customer segments, research product features, identify competitors, and, finally, choose paid-search keywords. The exerc
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Coastal Shipping
Coastal Shipping
In this exercise/case, each student is a new associate assigned as the lead of a work stream handling Coastal's product specifications to learn whether the company is unnecessarily over-specifying key equipment, making it more expensive to build its products (ships). Students are tasked with conducting an initial series of short phone interviews with the original equipment manufacturer's suppliers
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