-
Collection
-
New Products
-
Best Sellers
-
About Us
Categories
-
Pause and Refresh: Rethinking Coca-Cola's Response to the Ge...
Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law
This exercise is designed to give students an opportunity to develop a communications plan and press statement for The Coca-Cola Company (Coke) as it attempts to navigate the 2021 Georgia voting law controversy. Specifically, it asks students to assume the role of chief marketing and communications officer (CMCO) at Coke and recommend a communications plan, including a press statement, to fulfill
... Read More -
An Introduction to Debt Policy and Value
An Introduction to Debt Policy and Value
This exercise consists of a set of incomplete worksheets with which students must calculate (1) the effect of hypothetical changes in capital structure on firm value, and (2) the effect of a major recapitalization on the share price of Koppers Company. Illustrating in particular Modigliani and Miller's theory about the relationship between debt and firm value in a taxable world, this exercise lays
... Read More -
Your Professional Brand: Creating a Brand Essence Statement ...
Your Professional Brand: Creating a Brand Essence Statement for Your Career
Although not all MBA students end up working in a marketing function and/or on a brand per se, all students will develop a professional brand, whether it is proactively built or created through happenstance. This exercise helps guide students through a process to think strategically about how to develop their professional brand at work. It is used in conjunction with a technical note that details
... Read More -
Assessing Earnings Quality: Nuware, Inc.
Assessing Earnings Quality: Nuware, Inc.
Associate Jack Hereford must analyze the earnings quality of Nuware Imports. His specific task is to assess the accounting policies of Nuware as aggressive or conservative and then recast the current earnings of the company as if it had employed the accounting policies used by its closest peer. A number of adjustments are required, including those related to inventory, receivables, fixed assets, s
... Read More -
Accounting for Income Taxes at Apple Inc.
Accounting for Income Taxes at Apple Inc.
This case provides students with the opportunity to analyze the income tax disclosures for Apple Inc. In particular, it provides for discussion about such topics as deferred taxes, valuation allowances, unrecognized tax benefits, and the statutory rate reconciliation. What is most unique about the example is that Apple reports around $200 billion of cash and investments on its balance sheet. How
... Read More -
Vitaliy's Purchase Decision
Vitaliy's Purchase Decision
This short case presents the trade-offs that Vitaliy faces before purchasing a car. The case contains a consequence table showing five different cars and how they fare on six attributes, including price, user ratings, torque, fuel consumption, and engine power. The case is ideal to introduce the multiattribute methodology.
... Read More -
General Hardware, Inc.
General Hardware, Inc.
The owners of a chain of hardware stores are preparing the most recent quarter financial statements. A number of business details are provided, including information to assess accrual accounting net income: sales, cost of sales, operating expenses, interest, depreciation, and taxes. The most recent balance sheet is provided, enabling an assessment of basic accruals (e.g., tax payable). This case
... Read More -
Your Professional Brand: Creating a Brand Essence Statement ...
Your Professional Brand: Creating a Brand Essence Statement for Your Internship
Although not all MBA students end up working in a marketing function and/or on a brand per se, all students will develop a professional brand, whether it is proactively built or created through happenstance. This exercise helps guide students through a process to think strategically about how to develop their professional brand in an internship setting. It is used in conjunction with a technical n
... Read More