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Pause and Refresh: Rethinking Coca-Cola's Response to the Ge...
Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law
This exercise is designed to give students an opportunity to develop a communications plan and press statement for The Coca-Cola Company (Coke) as it attempts to navigate the 2021 Georgia voting law controversy. Specifically, it asks students to assume the role of chief marketing and communications officer (CMCO) at Coke and recommend a communications plan, including a press statement, to fulfill
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The Alaskan Gold Mine
The Alaskan Gold Mine
This two-part exercise is used to introduce the strategy process. In Part I, a slightly injured gold prospector must decide which route to take to file a claim. The route through the valley is safer but may take too long. The other (over mountains) is riskier, and a storm is brewing. Part II has the prospector sprain an ankle, so he or she must rely on an uneducated, drinking trapper friend either
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Vitaliy's Purchase Decision
Vitaliy's Purchase Decision
This short case presents the trade-offs that Vitaliy faces before purchasing a car. The case contains a consequence table showing five different cars and how they fare on six attributes, including price, user ratings, torque, fuel consumption, and engine power. The case is ideal to introduce the multiattribute methodology.
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The "Right" Way to Pick the "Right" Players
The "Right" Way to Pick the "Right" Players
To prepare for each year’s NFL draft, each team creates a “model” for player selection. This involves developing a holistic view of every player (especially those the team is most interested in), such that it can compare two different players. In this exercise, students are tasked with building and operationalizing (but not actually collecting the data or testing) a model for player selection in t
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Diversity versus Inclusion
Diversity versus Inclusion
This exercise puts students into the role of an associate at a marketing and sales agency. They are asked to develop specific recommendations to present to some senior leaders about how the firm can and should become more truly inclusive and just. They also must be specific about the objectives and metrics they believe must be agreed to, and who should be accountable for them, in order to insure p
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Spreadsheet Modeling Exercises
Spreadsheet Modeling Exercises
These exercises, designed for use in a spreadsheet modeling pre-matriculation course, provide a baseline education in spreadsheet modeling and Microsoft Excel to incoming MBA students who have not had extensive modeling experience or exposure to Excel.
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Little’s Law: Does Anyone Know Which Time It Is?
Little’s Law: Does Anyone Know Which Time It Is?
The effectiveness of manufacturing and service processes can be measured in many ways. Some key measures include throughput time, throughput rate, cycle time, and inventory. In this brief exercise, we define the relationships among these metrics, focusing specifically on a concept called Little's Law and distinguishing among throughput rate, throughput time, and cycle time—hence the title.
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Trust Assessment Wheel
Trust Assessment Wheel
This exercise is designed to help students identify patterns of trust within their network of work and/or personal relationships. The exercise examines three types of trust (communication-based, contractual-based, and competence-based) and is intended to help students gain insight into their own propensity to trust others, as well as their perception of the trustworthiness of the important people
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