A senior manager of marketing and sales at a large medical devices firm has convened his team to help him choose a new manager that will be capable of attracting new business and promoting overall revenue growth. The decision has been narrowed down to two, equally qualified candidates: an outgoing and outspoken woman, and a well-liked man. The conversation is going in circles until someone mention
The financially savvy (fictional) protagonist in this case is an independent artist, intrigued with the possibility of becoming a seller on the Etsy, Inc., marketplace. As such, she is seeking to learn about the company—that is, its culture, recent history, and incentive compensation philosophy and practices for top executives. The case provides pertinent, publicly sourced information for explorin
In a surprise notice late on Thursday, June 20, 2019, Apple announced that its chief design officer, Jonathan "Jony" Ive, would be leaving the company later in the year. With nearly 5,000 patents to his name, Ive was the guru behind the design of Apple's most iconic products—the iMac, the MacBook, the iPod, the iPhone, the iPad, and the Apple Watch. Working side by side with Apple's founder, Steve
This case follows a senior loan officer who is reviewing requests from two customers of the bank to raise their credit limits. The two businesses are alike in many ways, but the loan officer believes one represents a greater problem. The students must use a ratio and financial analysis (all ratios are provided, as the challenge is not calculating ratios but interpreting them) to identify which of
This fictional, international case explores online delivery models through the voices of two female protagonists: Melis Aydin, COO, who is from Turkey; and Athena Galini, CEO, who is from Greece. They have recently begun an online grocery-delivery (OGD) service called GidaExpress (i.e., Express Food) by closing on a TRY300,000 low-interest loan and entering a start-up incubator in Istanbul, Turkey
In 2012, Carvana Co., an e-commerce platform for buying used cars, hosted a competition called "Don't Get Kicked!" wherein 570 teams competed to predict if a car purchased at auction was a "kick" (i.e., a bad buy)—a vehicle with a major defect. At the time of the competition, data science was a burgeoning field, and industry watchers wondered if machine learning could help a company such as Carva
Carla is at a crossroads. She's in dire financial straits and seriously considering leaving her husband of 20 years. A group of her friends has invited her to vacation with them at the annual revival of a megachurch south of where she lives, and Carla desperately wants to go with them to have a chance to think and pray, but she needs at least $400 for the trip, and her options are once again askin
From a single boutique in Damascus, Syria, in 1955, the Chalhoub Group had grown by 2019 to operate more than 650 luxury retail stores in 14 countries throughout the Middle East and North Africa. By blending its knowledge of luxury and its unique Middle East expertise, the Group had built a powerhouse of brands, enjoyed a reputation for excellent service with all its partners, and offered a differ
Karen Miner is a partner at a management consulting firm, and she is becoming increasingly resentful of another partner who consistently prioritizes their family life, while letting others pick up their slack at their busy office. When Miner vents about it to trusted colleagues, she finds that they agree that it is a big problem, and pervasive throughout the office. With this case, students can ro
Peloton had redefined many things about the boutique exercise experience, bringing it into members' homes and eliminating per-class fees of roughly $34, instead charging $40 per month. Rather than chatting with a pal beside the gym locker for a few moments before class, customers had Peloton's online community of hundreds of thousands of people who interacted with one another digitally throughout
Following an A case that presents the dominant narrative around the causes and remedies for the Great Depression, this B case provides correspondence between outgoing president Herbert Hoover and president-elect Franklin D. Roosevelt. In 1933, economic conditions turned suddenly worse, and opinion was divided on the question of whether demand shocks or supply shocks had caused the Great Depression
In February 1933, President Herbert Hoover reviewed the past four years of his administration. He had met a stock market crash and a recession that worsened into the Depression with actions out of the playbook of Republican "orthodoxy": balanced budgets, tax reduction, protectionism, and community relief based on volunteerism. Yet as the Depression deepened, Hoover pivoted toward policies that pus
