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Heartache: Talent Management at Cardio AI
Heartache: Talent Management at Cardio AI
Collection: Darden School of BusinessIn February 2024, Rory Pound, cofounder and CEO at Cardio AI, a medical device firm, had to let go a sizeable portion of the start-up’s workforce, largely because the company had failed in its attempt to expand into a new market—the pharmaceutical (pharma) industry. Pound and his cofounder had hired a seasoned salesperson to head business development for pharma, believing they had the right person
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AARP and Medicare Drug Price Negotiations
AARP and Medicare Drug Price Negotiations
Collection: Darden School of BusinessThis case asks students to step into the shoes of Nancy LeaMond, chief advocacy and engagement officer at AARP, as she considers launching a lobbying campaign for pharmaceutical pricing reform. She must determine whether the right political conditions are in place for launching a campaign, as well as potential barriers to achieving reform. The case provides an overview of the stakeholders involved
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Managing Change at Siemens Advanta
Managing Change at Siemens Advanta
Collection: Darden School of BusinessThis case asks students to step into the shoes of Rani Russell Shea, the newly appointed CEO of Siemens Advanta North America (SANA), as she seeks to lead change within the organization. SANA had consistently missed its quarterly sales projections, anticipated acquisitions had failed to materialize, and the division had cultural issues that were prompting some employees to quit. The case describes
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China’s 40 Years of Economic Reforms and Growth
China’s 40 Years of Economic Reforms and Growth
Collection: Darden School of BusinessChina’s growth from 1978 to 2018 shifted China’s population from extreme poverty to the engine driving the world’s second-largest economy and largest exporter. Could economic theories help explain China’s phenomenal growth, given its complex cultural, political, and social transformations? Which factors were most decisive? Any business executive making decisions about global trade and investments
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"Firing" Aunt Viv: Janet Hubert and the Long-Awaited Apology
"Firing" Aunt Viv: Janet Hubert and the Long-Awaited Apology
Collection: Darden School of BusinessUsing the nearly 30-year-long feud between actors Will Smith and Janet Hubert as a backdrop, this publicly sourced case invites students to consider the purpose and impact of apologies on professional and personal relationships. In the early 1990s, Smith starred as himself in the popular television series The Fresh Prince of Bel-Air (Fresh Prince), while Hubert played his character’s “Aunt Viv” un
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The World’s Next Reserve Currency
The World’s Next Reserve Currency
Collection: Darden School of BusinessIn January 2023, Rashonda Williams, responsible for global asset allocation at a large pension fund, was pondering the US dollar's long-term prospects. Since at least 1956, the dollar had been the king of the currency universe, the world's reserve currency, but was it on the decline? And if so, what might replace it? Gold? Cryptocurrency? The euro? The Chinese yuan? Special Drawing Rights? Notwit
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Name, Image, and Likeness: A New Era in Collegiate Sports
Name, Image, and Likeness: A New Era in Collegiate Sports
Collection: Darden School of BusinessThis case is structured to guide MBA students through the complexities of name, image, and likeness (NIL) policies in collegiate sports. There is a paucity of research surrounding NIL and how it might impact college players. Past research has explored how NIL might usher students into the gig economy and how that might affect labor markets for young athletes; it is critical that athletes cultivat
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Japanese Whisky: Over a Barrel?
Japanese Whisky: Over a Barrel?
Collection: Darden School of BusinessIn January 2016, Suntory Holding Ltd. (Suntory) CEO, Takeshi Niinami acknowledged that it would take 10 years for the company to replenish the stock of its Suntory brand Japanese age-statement whiskies. Because it took years to make age-statement whisky, distillers needed to predict demand in 6, 8, 12, or 15 years or more. Suntory needed to address its supply shortage given the complexity of whisk
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BioBag Australia: Evaluating Green Growth Capital Opportunit...
BioBag Australia: Evaluating Green Growth Capital Opportunities
Collection: Darden School of BusinessIn June 2018, Scott Morton, managing director of BioBag World Australia Pty Ltd (BioBag Australia), had a decision to make. The Chinese government had recently implemented harsher restrictions on the import of plastic waste, creating worldwide demand for recycling solutions and spurring the creation of eco-friendly start-ups. With this momentum behind him, Morton believed the timing was right to l
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Michael Mercieca and Lori Aulds: Pinches Turned Punches?
Michael Mercieca and Lori Aulds: Pinches Turned Punches?
Collection: Darden School of BusinessThis fictionalized, publicly sourced case prompts students to consider the challenges of being honest and direct in professional and personal relationships. In the case, protagonist Michael Mercieca, a dedicated, high-performing sales representative at Microsoft, becomes romantically involved with colleague Lori Aulds. Although their romantic relationship ends, the two remain friends and Aulds eve
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Common Wealth Crush: Financing a Vision
Common Wealth Crush: Financing a Vision
Collection: Darden School of BusinessThis case examines the financing decisions and valuation of a start-up venture, Common Wealth Crush Co. (CWC), that seeks to support wine production in central Virginia by centralizing processing facilities and resources. With a need for $2 million in outside capital to begin operations, the cofounders must set a value on the business in order to value equity shares and consider the implications o
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Innovating amid Regulatory Uncertainty
Innovating amid Regulatory Uncertainty
Collection: Darden School of BusinessThis disguised case outlines the dilemma facing Avery Owens, the head of product for SoMeCo, a social media company, as she seeks to create a framework to innovate responsibly – balancing the emerging threats and opportunities of AI amid a turbulent regulatory backdrop. Owens must navigate the uncertainties of current and future policy – specifically, Section 230 of the 1996 Communications Decency
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