During a 30-day window between late May and late June of 2020, President Donald Trump earned international attention not only for the content he posted to social media sites such as Twitter, but also for the ways in which social media companies responded to his posts. For the first time in history, social media posts from a sitting president were receiving warning labels, and in some instances wer
The Washington Post (The Post) is one of the world’s most respected news-media organizations. After joining The Post as CEO and publisher in 2014, Fred Ryan worked with owner Jeff Bezos and The Post's executive team to bring about an extraordinary digital transformation at the global news organization. Despite all its success, The Post faced several significant business challenges in 2021, includi
This case presents students with the issue of whether Black college football coaches are fired fairly. Students are asked to use the provided data set to think through the various prompts about building the model they would test, including considering the dependent and independent variables and their initial hypothesis.
This case set focuses on a health system undergoing transformation and change. In 2015, Mary Washington Healthcare is the latest health care organization to plan to upgrade its electronic health record (EHR) system. The new CEO, Mike McDermott, MD, is considering which vendor to choose: Cerner Corporation or Epic Systems Corporation.
This A case includes a brief history of EHR systems, including
This case set focuses on a health system undergoing transformation and change. In 2015, Mary Washington Healthcare (Mary Washington) is the latest health care organization to plan to upgrade its electronic health record system. The new CEO, Mike McDermott, MD, is considering which vendor to choose: Cerner Corporation or Epic Systems Corporation.
In this B case, students discover which vendor Mary
In August 2021, George Kastendike, CEO of Three Notch’d Brewery (Three Notch’d) in Charlottesville, Virginia, laid down the phone as he finished a conference call with two of his early investors. In the eight years since Three Notch’d was founded, the company had performed well and opened multiple facilities both in and outside of Charlottesville. The brewery had also emerged as a well-known regio
This field-based case examines the business strategy of prison communications company Aventiv Technologies (Aventiv), which was at the center of a broad national debate about social justice, criminal justice, race, and mass incarceration in 2021. The US incarceration rate had grown over the 25 years leading up to 2021, resulting in significant growth in incarcerated individuals, prisons, correctio
This field-based case uses the political campaign of Andrew Yang, who was a candidate for the 2020 Democratic Party presidential nomination, to explore building brand awareness using digital channels and the application of marketing tools and strategies in a nonbusiness context. The case follows Yang's initial launch as an unknown into the political arena and how that status changed after Yang got
Julie Busby, operational excellence lead for Fidelity Investments (Fidelity), needed to help a customer call center manage its diverse set of clients. Despite efforts to categorize tasks based on call volume drivers, digital service efforts to improve operations at the call center were beginning to face diminishing returns. Busby wondered if segmenting clients would help. Was there a way for Fidel
This case follows Sarah Johnson, who has just accepted the position as an intern in the offensive analytics division for the Dallas Cowboys. After gathering all the data she could find for the NFL between 2000 and 2016, she works to analyze the best option for the team when it comes to deciding what to do on a fourth down.
The game of baseball offers a team’s manager relatively few tactical decisions to affect their team’s chances of winning on any given day. The manager chooses the batting lineup and where the fielders are positioned; the pitchers who start the game and appear in relief, and to some extent what pitches are thrown; and if or when to attempt a stolen base or sacrifice bunt. Those decisions comprise a
This case set challenges students to consider the upcoming free agency decision-making of an NBA team by conducting some basic statistical analyses of three possible targets, all of whom are upcoming unrestricted free agents—Danny Glover, David Bowie, and Mike Meyers. Each of these players could potentially fit the team’s need to find a shooter and versatile defender at the forward position. Stude
