Philip Morris, Incorporated: Seven Up Ac...
Harrington, Diana
Philip Morris, Incorporated: Seven Up Acquisition (C)
F-0480 | Published May 1, 1995 | 6 pages Case
Collection: Darden School of Business
Product Details
This case describes the sequence of events following Philip Morris's initial offer for Seven-Up (see UVA-F-0478 and UVA-F-0479) and asks the student to determine the next move Philip Morris management should make.
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