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Philip Morris, Incorporated: Seven Up Ac...

Harrington, Diana

Case

Philip Morris, Incorporated: Seven Up Acquisition (C)

Harrington, Diana

F-0480 | Published May 1, 1995 | 6 pages Case

Collection: Darden School of Business

Product Details

This case describes the sequence of events following Philip Morris's initial offer for Seven-Up (see UVA-F-0478 and UVA-F-0479) and asks the student to determine the next move Philip Morris management should make.

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